About Us: Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”. The Opportunity: Under Sunwing Vacations, we are looking for a Lead, Retail Marketing to join us in making vacation dreams come true. As the Lead, Retail Marketing, you will be responsible for defining and elevating the brand's presence across all channels which drives revenue growth. The position reports to the Vice President, Retail and will be located in Toronto, Ontario. What You’ll Do: Develop and own the multi-year retail brand experience strategy to align with corporate priorities. Oversee execution of all campaigns and major product launches in Retail. Identify emerging trends in Retail, consumer behavior to determine campaign conversion rates and develop new strategies to maximize results. Maximize the advertising revenue from supplier coop agreements. Work Closely and present experience performance and recommendations with Marketing, Sales, Operations, Merchandising and Digital teams. Provide direction to the design team and approve all creative prior to execution. Use customer insights, analytics and market trends to drive revenue via experience improvements. Influence Sales team to deliver consistent, high impact customer interactions which support the end-to-end customer journey across all retail channels What You’ll Need: A university degree in Digital Marketing or a related field. 5-7+ years of relevant experience in marketing, brand management or Retail Marketing. Travel Industry Experience is an asset. Experience in Managing budgets. Strong understanding of Retail consumer behavior and Brand Experience. What We Offer: Hybrid Work Opportunities Great travel perks! Goodlife Corporate Discount Growth opportunities Free Parking Open concept, collaborative workspace Fresh Café with delicious snacks and meals at a subsidized price! Opportunity to give back through our social responsibility initiatives See for yourself! @sunwinglife We thank all who apply however only those who meet the qualifications will be contacted. Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams. We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email recruiting@sunwing.ca