About Us:
Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

The Opportunity:
Under Sunwing Vacations, we are looking for a Brand Specialist to join us in making vacation dreams come true. As the Brand Specialist, you will be responsible for supporting all marketing promotions, branding and initiatives for SellOffVacations. The position reports to the Lead, Retail Brand Experience and will be located in Toronto, Ontario.

What You’ll Do:

• Support the development and management of promotions and campaigns.
• Campaign and promotional direction.
• Communication of promotional offers and campaigns; Ensure all details of a promotion are captured and shared with key stakeholders.
• Maintain ecommerce site; Ensure accuracy of SOV promotion(s) and review that all key offer details are correctly displayed on the selloffvacations.com site.
• Regularly audit and review promotional offers on the site.
• Stay updated on marketing trends, emerging technologies to enhance marketing skills.
• Have a clear understanding of marketing channels and media placements.
• Identify growth opportunities for the business and dig into data and research.
• Understanding platforms for performance purposes like Google Dashboard and Microsoft Clarity.
• Monitoring site and promotional performance
• Improvement of page performance based on user Axperience and behaviour.
• Contest fulfillment.
• Setting clear KPI’s on briefs.

What You’ll Need:

• Must be extremely organized and practice effective time management.
• A strong command of the English language. Grammar and spelling are important to this role and minor copywriting skills are required.
• Critical thinking and creative thinking are instrumental in this role.
• 1-3 years of work-related experience
• A college degree in a related field

What We Offer:

• Hybrid Work Opportunities
• Great travel perks!
• Goodlife Corporate Discount
• Growth opportunities
• Free Parking
• Open concept, collaborative workspace
• Fresh Café with delicious snacks and meals at a subsidized price!
• Opportunity to give back through our social responsibility initiatives
• See for yourself! @sunwinglife

We thank all who apply however only those who meet the qualifications will be contacted.

Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email recruiting@sunwing.ca