Who you are

• This role is ideal for a designer who loves marrying creativity with data, someone who thinks in hypotheses, moves fast, iterates constantly, and obsesses over the impact of every creative asset
• 3-5+ years as a Brand Designer, Growth Designer in a performance-driven environment (agency or in-house)
• Proven experience designing high-performing creative assets for paid social, digital ads
• Daily fluency with AI creative tools and an active interest in experimenting with new ones
• Strong understanding of growth funnels, paid media dynamics, and creative testing methodologies
• Comfort working in fast iteration cycles, test, learn, refine, repeat
• Strong Figma and AI Tools experience
• If you’re energized by challenge, motivated by mission, and want to be part of a team that punches above its weight - we want to hear from you

What the job involves

• We are looking for a Growth-focused Brand Designer who blends strong visual craft with a deep understanding of performance marketing and AI-driven creative experimentation
• You’ll sit on the Brand Design team and collaborate very closely with our Performance Marketing team to develop scalable systems, optimize creative for paid channels, and constantly test new approaches to improve acquisition, activation, and retention
• Move quickly, design variants in days and evolve concepts based on performance outcomes
• Interpret experiment results with marketing partners to identify next steps
• Use data & insights to generate hypotheses and propose creative improvements
• Develop high-performing creative assets for paid channels (Meta, TikTok, YouTube, Amazon, etc..)
• Create modular design systems for scaling ad production, versioning, and creative refreshes
• Combine brand storytelling with direct-response best practices to drive engagement
• Mastery of modern generative AI tools (Flora.ai, Weavy, or similar platforms) with hands-on experience building custom digital workflows
• Participate in creative strategy development, concept sprints and growth experiments
• Evaluate top-of-funnel creative trends, competitor ads, and category benchmarks
• Use AI tools and internal AI systems, and automations for day-to-day creation and experimentation
• Build internal workflows, templates, and automations using AI to scale creative output
• Continuously evaluate new AI tools to adopt into design and experimentation processes
• Partner closely with brand and product teams, to continuously elevate the brand system
• Partner closely with Performance Marketing, Lifecycle, PMM teams to align creative strategy across channels. Socialize learnings from experiments to break down current silos and ensure messaging and content are synchronized driving a more unified customer experience and higher conversion rates
• Socialize learnings from experiments to influence creative strategy, and future creative testing roadmaps
• Act as a strategic partner in identifying new growth opportunities
• What Success Looks Like:
• Increased performance across ads, and growth funnels driven by smarter creative experimentation
• Faster creative turnaround times due to AI-enabled workflows you help design
• Better creative insights shared cross-functionally leading to stronger strategies and testing plans
• Scalable systems that help the company run dozens of creative experiments monthly with consistent brand quality

Benefits

• Stock options
• Semi-annual merit increases
• Holiday bonus
• Work from anywhere
• Generous PTO
• Health & Lifestyle spending accounts
• $1000 remote office setup budget
• $5000 referral bonus
• Free KOHO Premium account
• Icon Potential Alt Text
• In-house coaching program
• $2000 annual training allowance
• Approachable leadership
• Bias towards action