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Public Relations & Communications Lead

Adecco4 days ago
Edmonton, Alberta
Senior Level
full_time

About the role

Adecco in partnership with out client is currently hiring a full-time strategic, hands-on Public Relations & Communications professional to lead initiatives end-to-end - from strategy through execution in Edmonton, AB. You'll build and deliver campaigns, manage media relations, oversee owned and paid channels, and coach team members to ensure high-quality, scalable communications that put members first.

  • Location: Edmonton, AB
  • Shift: Monday to Friday
  • Job type: Permanent| Full-time

Responsibilities: Public Relations & Strategy

  • Build and execute quarterly PR and communications plans tied to client priorities, KPIs, and strategic outcomes.
  • Lead integrated PR & media campaigns to support initiatives such as industry conferences, program launches, stakeholder engagement, and member retention.
  • Translate strategies into actionable deliverables, including content calendars, workflows, approvals, and measurable milestones.
  • Provide data-driven recommendations to improve reach, relevance, and results.

Digital & Owned Channels

  • Oversee website content (CMS) for accuracy, accessibility, and alignment.
  • Lead client's newsletter, social media channels, and paid campaigns (LinkedIn, Google Ads, trade publications).
  • Monitor and report ROI using analytics tools (GA4, UTMs, dashboards).

Media Relations

  • Manage and grow relationships with industry, regional, and mainstream media.
  • Write press releases, advisories, and op-eds; prep spokespeople; coordinate interviews.
  • Track coverage and deliver actionable insights on sentiment, share of voice, and message pull-through.
  • Lead crisis/issues management using escalation protocols and post-mortem reporting.

Leadership & Operations

  • Build repeatable systems (SOPs, templates, QA processes) to scale communications.
  • Mentor and coach communications team members to deliver approval-ready content.
  • Represent client at industry events, capturing insights and opportunities.

Qualifications:

  • Degree in Communications, PR, or related field.
  • 7+ years of PR/communications experience, including media relations and issues management.
  • 2+ years in a leadership or mentorship role.
  • Proven success in developing and executing communication strategies across channels.
  • Strong analytical skills with experience in measurement and reporting.
  • Excellent writing and verbal communication skills.
  • Hands-on experience with CMS, newsletters, social, and advertising platforms.
  • Highly organized, adaptable, and collaborative, with an operations mindset.
  • Mu st be legally eligible to work, and reside in Canada

Why Join Us?

  • This is an opportunity to take ownership, turn strategy into action, and see the direct impact of your work. You'll shape messaging, coach a growing team, and play a critical role in advancing organizational priorities while building systems that last.

Are you interested in this position? Apply now! Our dynamic team of recruiters will reach out if you qualify for this role.

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CAC3088

About Adecco

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Perfect placements. Speedy staffing. Tenacious testing. Who’s Adecco, we hear you ask? Only the top provider of first-class HR solutions. Our consultants work with some of the best, and most exciting, companies all over the world. We equip our clients with priceless industry insight and put everything we’ve got into training and mentoring our candidates.

We’re here to match talented people with the job opportunities and employers they’re looking for. On any given day we connect over 700,000 people with fulfilling opportunities that make the most of their skills now and enable them to develop new expertise for the future.