Job Description What is the opportunity? RBC Home Equity Financing (HEF) is the leading lender of residential mortgages in Canada and RBC’s single largest business with well over $400 Billion in assets. To continue to grow and maintain our leadership position will require a strong commitment to acquisition, innovation, client retention, an effective use of multiple distribution channels, and finally a significant focus on portfolio optimization and cost reduction. The Senior Manager, Key Segments Strategy, HEF is responsible to drive growth in key client segments. This role will support the development of comprehensive strategies, work with partners across RBC and execute tactics to grow RBC’s mortgage share by ensuring we are earning and attracting more than our fair share of our client’s mortgage business in Canada. What will you do? Strategy Development Support the development of end to end client segment personas using data and insights to drive approach, hypothesis and strategies. Paper forward-looking strategies and plans that leverage a deep understanding of data, and internal/external factors to ensure mortgage growth in key client segments. Develop a roadmap of tactics across key segments for both immediate and longer term execution. Assess competitiveness of RBC offerings within segments and market position. Develop and implement strategies to expand where required Execution Execution excellence of strategies and tactics to achieve goals and performance success measures. Champion segment and advisor feedback to make adjustments as needed. Carry out strategies and plans to execution to ensure key initiatives are delivered and adjusted to meet changing market and business conditions, and consider risk/ reward trade-offs. Ongoing monitoring and analysis of key segment performance. Collaboration Collaborate closely with cross-functional teammates (product, policy, CXDI, GRM, other LOBs, segment owners, HEF GTM team, retail enablement, etc ) to bring high-impact changes to life from concept to launch. Works with product and policy team to assess risks and recommends policy changes. Lead sessions and updates with various stakeholders and executives, as appropriate. What do you need to succeed? Must-have: Proven data driven decision-making with strong analytical skills. Very experienced in analyzing key performance data, and using these insights to inform decisions and strategy. Exceptional ability to weave compelling narratives about the vision, and strategy. You can articulate complex ideas clearly and with passion to diverse audiences, influence stakeholders, and build strong relationships across the multiple stakeholders. Exceptional business acumen and prioritization to focus on most impactful opportunities Proven ability to deal with ambiguity, complexity and charting a new path forward Exceptional communication and stakeholder management. Proven strategy development within a Line of Business Nice to have: Prior experience in mortgage or credit related businesses What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Job Skills Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented, Waterfall Model Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2026-06-22 Application Deadline: 2026-07-13 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.‎ We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.