Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

iProspect is looking for a Senior Platforms, Commerce, Buyer who has a desire to learn multiple digital media disciplines. As a Senior Buyer, Platforms & Commerce, you will lead the execution and optimization of digital media campaigns across Search, Social, and Commerce platforms for top-tier Canadian clients. You will serve as a strategic partner to clients and internal teams, driving innovation, performance, and growth. This role requires a strong analytical mindset, leadership capabilities, and a passion for digital media.

Key Responsibilities

• Strategic Execution & Leadership

  • Lead the development and execution of advanced Search and Paid Social strategies.
  • Provide strategic recommendations that align with client business objectives and market trends.
  • Mentor and guide junior team members, fostering a culture of excellence and continuous learning.

• Performance Optimization

  • Analyze campaign performance and implement optimizations to improve ROI and efficiency.
  • Ensure accurate pacing and budget management across multiple accounts.

• Client & Stakeholder Engagement

  • Act as a senior point of contact for clients, providing insights, recommendations, and performance updates.
  • Collaborate with cross-functional teams to ensure integrated media solutions.

• Innovation & Best Practices

  • Identify and implement new features, tools, and processes to enhance campaign performance.
  • Stay current with industry trends and platform updates, sharing knowledge across the team.

• Reporting & Insights

  • Oversee the creation and delivery of campaign performance reports.
  • Translate data into actionable insights and strategic recommendations.

Qualifications

• Post-secondary degree in Media, Advertising, Marketing, Business Administration, or related field.
• Minimum 4 years of experience in digital media planning and buying, with a focus on Search, Social, Display, and Programmatic.
• Proven ability to manage complex campaigns and client relationships.
• Strong analytical skills and proficiency in media tools and platforms (Google Ads, Meta, Bing, etc.).
• Advanced proficiency in MS Office (Excel, PowerPoint, Outlook).
• Experience mentoring or leading junior team members.
• Certifications in Google Ads, Bing Ads, and familiarity with eCommerce and retail media platforms are a plus.

Additional information

The salary range for this position is $60k-$65k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

#LI-DM1

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent