PHD Canada With 40 Years of Canadian history, we are part of a Global network, brings the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Some additional benefits you get by being part of PHD include:

· Learning: Both in person with your manager, within the agency and through an online platform that brings internal learning and external learning together 24/7.

· Events organized by the social committee throughout the year

· Big Hug – PHD’s very own CSR initiative driven by our people and their passions for the greater good

· Access to industry events

· Discounted Gym membership

· Flex Health benefits

Purpose of the role:

Working closely with the Director, the Digital Activation Manager is expected to manage the client’s objectives and manage/oversee the day to day digital executions, delivering strategic excellence. It is expected that the candidate has a mid-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers . Key to this role is having a strong technology, analytic and communication background and bring performance results to PHD clients through strong marketplace partnerships, execution and optimization. Providing analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

The Role & Expectations

Client Engagement:

• Support client portfolio for channel expertise with close collaboration of cross functional team.

• Act as a readily accessible consultant technical platform execution.

• Proactively identifying and discussing technology/advancements and platform opportunities for improvement.

Communication & Collaboration:

• Ensure active voice within cross functional collaboration.

• Build and maintain effective relationships with colleagues to ensure clear understanding of the overarching, high level business objectives.

• Be able to effectively communicate and teach processes and best practices to peers and members of the team.

Accountability:

• Responsible for overall quality assurance across key accounts including data and reporting accuracy.

• Regularly present analytical work to internal and external audiences.

• Contribute to corporate mandates and education of all staff, including writing POV's, creating presentations, and sharing industry news.

Financial Management:

• Own day to day client budgets effectively and accurately

• Provides guidance for clients that allows them to be efficient with their media dollars across channels.

• Be aware of the various client costs structures and their impact to how and what to buy.

People Management:

· Have strong program management and organizational skills being able to manage multiple projects at once

· Lead and develop skills across your team being accountable for process

· Work with vendors to identify new advertising opportunities for clients

· Coach junior team members

Leadership:

· Be a team player

· Possess a desire to work for a fast-paced, results-based company

· Be confident in analyzing and acting on marketing data

Media/Business Acumen:

• Maintain knowledge of digital capabilities across platforms and practices.

• Demonstrate the ability to inspire action based on analytical work.

• Understand the competitive environment and industry trends and assist in the development of corporate strategies and POV’s.

Your Responsibilities

· Provide meaningful insights and interpretation of data, with actionable recommendations

· Track key media metrics and benchmarks.

· Flexibility to work across platforms. At times jumping in to support buyers when needed. (Facebook, Amazon, Google, etc)

· Work with performance analysts to analyze primary and secondary data to develop data-driven marketing strategies for different target groups of consumers.

· Provide key support to analyst team in many aspects of online marketing campaigns, including campaign analysis and optimizations.

· Work closely with internal teams to develop pre-project measurement plans and post-mortem project analysis in order to develop specific and actionable recommendations.

· Build and maintain productive working partnerships with vendors, client teams, and agency partners/teams.

· Become the Omni, OMG’s people-based marketing platform, subject expert within team, supporting data driven audience’s, Digital content, and digital analytics requirements. (Training for subject expertise will be done with online learning and internal training.)

Expected Behavioral Attitude

In his/her mandate, the Manager demonstrates the following skills:

Positivity, passion and determination

· Spirit of collaboration and teamwork

· Good stress management, responsiveness and adaptability

· Good management of emotions and intentions

· Effective management of priorities

· A technical and analytic mindset.

· Organizational skills and rigor

· Creativity and sense of innovation

· Interpersonal skills, interpersonal skills

· Curiosity and desire to learn.

· Managerial and political skills

· Negotiation skills

Core Competencies

• Strategic ability (Insight)

• Creative thinker

• Solid media evaluation skills

• Industry tools (DDS, Vividata, Prisma, Comscore, Pathmatics, etc)

• Some platform knowledge and ideally certifications (Facebook, Snapchat, Linkedin, DV360, Trade Desk, Google Search, CM, etc)

• Professionalism

• Proficiency in Microsoft suite of tools, with high proficiency in Excel

• Some technology knowledge with DCO (Dynamic Content Optimization), Data capabilities of platforms as well as 3rd party technology

• Excellent presentation skills

• Excellent communication skills

• Problem solving ability

• Sound judgment

Key Qualifications

• 1.5+ years digital media, including buying, trafficking, analyzing, and optimizing.

• Knowledge/certifications in DCM, Google Analytics, and social platforms.

• Must be proficient in media terminology, media math, and reach and frequency calculations.

• Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.

• Experience within digital performance, acquisitions (lead generation, ROAS) required

• Experience in key verticals such as Retail or Technology preferred or other relevant verticals.

Education Requirements

• Relevant University Degree or College Diploma

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.