Company Description

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada’s Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

• We exist to add joy to our customers’ lives each and every time they interact with us and our products

• Our job is to create joyful moments for our customers

• We treat each other the way we’d treat a valued friend

• We inspire each other to do our best work

• We seek to ignite creativity and innovation every day

• We give back to the communities in which we operate

Job Description

The Editorial Specialist is responsible for shaping Indigo’s brand voice and customer storytelling across all channels. As part of a two-person editorial pod reporting to the Senior Director, Brand Marketing, this role curates and crafts editorial content that brings Indigo’s mission to life: inspiring reading for kids and adults and simplifying thoughtful gifting.

This is not just a copywriting role—it is about editorial curation: knowing the right line, whether you wrote it, curated it, or adapted it. You will be responsible for creating and managing high-output, high-impact copy across diverse touchpoints, from email to in-store, ensuring coherence of message while delivering on campaign goals. You will flex across platforms and campaigns, building end-to-end expertise and taking ownership of major storytelling moments.

KEY PERFORMANCE METRICS

• Increased customer engagement, traffic, and conversion across key touchpoints (site, email, social, in-store, and marketing campaigns)
• On-time, on-brand, within-scope delivery of content at scale
• Accuracy, clarity, and consistency of editorial voice across channels
• Contribution to process refinement and improved team efficiency
• Satisfaction of cross-functional stakeholders

KEY ACCOUNTABILITIES

Functional

• Develop compelling, effective, and on-brand copy across channels, including product packaging, ecommerce, social, email, in-store signage, campaigns, and gift guides.
• Curate and unify brand messaging across all editorial moments, ensuring alignment with Indigo’s broader storytelling priorities.
• Build and manage campaign messaging end-to-end, from brief through execution.
• Partner with cross-functional teams (creative, marketing, merchants, and external vendors) to identify key storytelling opportunities and optimize customer experience.
• Leverage SEO & AI SEO best practices and customer insights to develop copy that drives discoverability, engagement, and conversion.
• Use available tools—including emerging AI platforms—responsibly to accelerate ideation, drafting, and refinement of copy, while maintaining strong editorial judgment.
• Proofread and edit content to ensure accuracy, clarity, and brand alignment.
• Use insights from channel team reporting on content to continually refine approach
• Contribute to the editorial calendar and integrate storytelling into omnichannel briefs.
• Act as an advocate for the customer, placing them at the forefront of messaging decisions.
• Identify opportunities to improve processes, increase output efficiency, and evolve editorial practices.

People

• Work collaboratively within the editorial pod and cross-functionally, ensuring knowledge-sharing and consistent execution.
• Embrace and implement feedback promptly, striking a balance between focusing on line-level details and maintaining a broad perspective.
• Encourage and contribute to open dialogue, diverse perspectives, and cross-team collaboration.
• Actively share editorial and technical knowledge with peers.
• Demonstrate adaptability and willingness to pivot across priorities and touchpoints.
• Help others see the impacts of their efforts and proactively engage other functions to get input
• Encourage others to freely share their point of view and be open to feedback

Cultural

• Model Indigo’s beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion, and influence change through your team and/or the organization

SCOPE

Reports to: Senior Director, Brand Marketing

KEY RELATIONSHIPS

Internal:

• Creative

• Marketing & Online

Qualifications

Work Experience / Education / Certifications

• Bachelor’s degree or equivalent in Communications, Writing, English, Journalism or related field
• 5+ years of professional experience in copywriting, editorial content, or brand storytelling (in-house or agency)
• Experience writing and curating content to a defined brand voice

Competencies / Skills / Attributes

• Exceptional writing, editing, and editorial judgment with the ability to adapt tone and style across channels

• Demonstrated ability to identify the “right line,” whether written, curated, or adapted

• Strong conceptual skills with an understanding of how copy works with design and customer experience

• Ability to manage high-volume output while maintaining detail accuracy and consistency

• Familiarity with SEO and digital marketing principles

• Affinity for refining editorial processes and identifying efficiencies

• Comfortable experimenting with AI and digital tools to enhance workflow

• Excellent communication skills and ability to work collaboratively across teams

• Strong organizational skills and ability to juggle multiple priorities

• Strategic thinker who can balance customer needs with business objectives

• A portfolio that showcases your writing skills and conceptual creativity

Additional Information

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at or Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process.

WELCOME HOME