National Sales Training Manager
Top Benefits
About the role
Is this job for you? Do you believe in putting the customer first?
Do you have outstanding organizational skills?
Are you a team player and do you have an incredible sense of leadership?
Are you good at building relationship?
The National Sales Training Manager is a senior leadership role responsible for building, delivering, and continuously improving sales capability across the organization — from frontline Sales Consultants to Store Managers and regional leaders.
Reporting to the Senior Director of Stores, this role owns the national sales training strategy and execution, ensuring teams have the product knowledge, selling skills, and confidence needed to drive higher conversion, larger tickets, stronger attachment rates, and exceptional customer experiences in a complex, big-ticket retail environment.
This position partners closely with Store Operations, Franchise leadership, Merchandising, Marketing, Purchasing, Operations, and key vendor partners.
Success in this role directly impacts revenue growth, margin performance, customer loyalty, and employee development.
Extensive travel required (approximately 30%–50%).
Responsibilities Sales Training Strategy & Program Ownership
- Lead the national sales training strategy covering onboarding, foundational selling skills, advanced consultative selling, category expertise, financing presentation, objection handling, and customer journey management.
- Design scalable programs using blended learning (in-person, virtual, LMS, micro-learning, certifications, job aids, and field coaching).
- Keep content current with product launches, vendor programs, seasonal promotions, and competitive changes.
Needs Assessment & Performance Improvement
- Identify training needs through store visits, performance data, feedback, and field observation.
- Develop targeted interventions for underperforming stores and advanced programs for high performers.
- Translate executive strategy into frontline-ready learning experiences.
Onboarding & Continuous Development
- Own national onboarding programs accelerating time-to-productivity.
- Lead refresher training, manager coaching, and leadership development.
- Build certification pathways to ensure consistent selling standards.
Vendor & Cross-Functional Collaboration
- Partner with Purchasing and suppliers on product training and certifications.
- Align training with Marketing, Merchandising, and Operations.
Measurement & Reporting
- Track effectiveness using sales lift, attachments, certification completion, and NPS.
- Provide leadership reporting and continuous improvement recommendations.
Field Engagement & Budget Management
- Maintain field presence through store visits and live training.
- Manage national training budget.
- Attend national meetings and industry events.
Travel
Extensive travel required (approximately 30%–50%).
Qualifications
- 6-10 years progressive experience in retail sales, leadership, or sales training (big-ticket preferred).
- 5+ years in training or talent development roles with proven KPI improvement.
- Frontline sales experience (Sales Consultant or Store Manager).
- Experience leading regional or national programs.
- Strong understanding of multi-location retail operations.
Education & Professional Certifications that would be considered an asset but not required
- Bachelor’s degree in Business, Marketing, Education, HR, Organizational Development, Communications, or related field.
- CPTD, CSP, ATD Master Trainer, or retail/sales credentials.
Key Skills & Competencies
- Instructional design and adult learning expertise.
- Consultative selling and attachment strategies.
- Strong facilitation and coaching.
- Data-driven mindset.
- Leadership and team development.
- Project management.
- Relationship building.
Why The Brick?
- A flexible and comprehensive benefits package, including Health, Dental and Paramedical Services for you and your family
- Competitive remuneration package that will commensurate with experience
- Career progression potential with plenty of access to ongoing personal and professional development
- Employee discounts
- A dynamic environment to showcase your leadership talents.
Apply now The Brick is committed to fair and accessible employment practices and will accommodate people with disabilities throughout the recruitment, application, and selection process. If you require an accommodation at any stage of the process, please let the hiring manager know or reach out to hrhires@thebrick.com
About The Brick
Founded in 1971, The Brick has become Canada’s largest volume retailer of furniture, mattresses, appliances and electronics with over 230 locations, 6 distribution centres and 6000 team members from coast to coast. Our ongoing commitment to customer service and supporting our local communities will continue to build The Brick’s reputation as the preferred customer choice for value-priced, quality brand name home furnishings.
For over 42 years, visionary men and women have built dynamic, exciting and meaningful careers at The Brick and have been rewarded for their performance and innovation. Join our team and experience a rewarding and challenging work environment with skilled and supportive teammates who value winning together!
National Sales Training Manager
Top Benefits
About the role
Is this job for you? Do you believe in putting the customer first?
Do you have outstanding organizational skills?
Are you a team player and do you have an incredible sense of leadership?
Are you good at building relationship?
The National Sales Training Manager is a senior leadership role responsible for building, delivering, and continuously improving sales capability across the organization — from frontline Sales Consultants to Store Managers and regional leaders.
Reporting to the Senior Director of Stores, this role owns the national sales training strategy and execution, ensuring teams have the product knowledge, selling skills, and confidence needed to drive higher conversion, larger tickets, stronger attachment rates, and exceptional customer experiences in a complex, big-ticket retail environment.
This position partners closely with Store Operations, Franchise leadership, Merchandising, Marketing, Purchasing, Operations, and key vendor partners.
Success in this role directly impacts revenue growth, margin performance, customer loyalty, and employee development.
Extensive travel required (approximately 30%–50%).
Responsibilities Sales Training Strategy & Program Ownership
- Lead the national sales training strategy covering onboarding, foundational selling skills, advanced consultative selling, category expertise, financing presentation, objection handling, and customer journey management.
- Design scalable programs using blended learning (in-person, virtual, LMS, micro-learning, certifications, job aids, and field coaching).
- Keep content current with product launches, vendor programs, seasonal promotions, and competitive changes.
Needs Assessment & Performance Improvement
- Identify training needs through store visits, performance data, feedback, and field observation.
- Develop targeted interventions for underperforming stores and advanced programs for high performers.
- Translate executive strategy into frontline-ready learning experiences.
Onboarding & Continuous Development
- Own national onboarding programs accelerating time-to-productivity.
- Lead refresher training, manager coaching, and leadership development.
- Build certification pathways to ensure consistent selling standards.
Vendor & Cross-Functional Collaboration
- Partner with Purchasing and suppliers on product training and certifications.
- Align training with Marketing, Merchandising, and Operations.
Measurement & Reporting
- Track effectiveness using sales lift, attachments, certification completion, and NPS.
- Provide leadership reporting and continuous improvement recommendations.
Field Engagement & Budget Management
- Maintain field presence through store visits and live training.
- Manage national training budget.
- Attend national meetings and industry events.
Travel
Extensive travel required (approximately 30%–50%).
Qualifications
- 6-10 years progressive experience in retail sales, leadership, or sales training (big-ticket preferred).
- 5+ years in training or talent development roles with proven KPI improvement.
- Frontline sales experience (Sales Consultant or Store Manager).
- Experience leading regional or national programs.
- Strong understanding of multi-location retail operations.
Education & Professional Certifications that would be considered an asset but not required
- Bachelor’s degree in Business, Marketing, Education, HR, Organizational Development, Communications, or related field.
- CPTD, CSP, ATD Master Trainer, or retail/sales credentials.
Key Skills & Competencies
- Instructional design and adult learning expertise.
- Consultative selling and attachment strategies.
- Strong facilitation and coaching.
- Data-driven mindset.
- Leadership and team development.
- Project management.
- Relationship building.
Why The Brick?
- A flexible and comprehensive benefits package, including Health, Dental and Paramedical Services for you and your family
- Competitive remuneration package that will commensurate with experience
- Career progression potential with plenty of access to ongoing personal and professional development
- Employee discounts
- A dynamic environment to showcase your leadership talents.
Apply now The Brick is committed to fair and accessible employment practices and will accommodate people with disabilities throughout the recruitment, application, and selection process. If you require an accommodation at any stage of the process, please let the hiring manager know or reach out to hrhires@thebrick.com
About The Brick
Founded in 1971, The Brick has become Canada’s largest volume retailer of furniture, mattresses, appliances and electronics with over 230 locations, 6 distribution centres and 6000 team members from coast to coast. Our ongoing commitment to customer service and supporting our local communities will continue to build The Brick’s reputation as the preferred customer choice for value-priced, quality brand name home furnishings.
For over 42 years, visionary men and women have built dynamic, exciting and meaningful careers at The Brick and have been rewarded for their performance and innovation. Join our team and experience a rewarding and challenging work environment with skilled and supportive teammates who value winning together!