True North Sports + Entertainment is seeking a dynamic and strategic sales leader to join our Ticket Sales department as a Manager, Group Sales.

The Manager, Group Sales is responsible for implementing plans to secure group ticket revenue for True North (including Winnipeg Jets, Manitoba Moose and Canada Life Centre). This leadership position is expected to be highly engaged in growing group ticket revenue and relationships within the local community.

What to be excited for in this role:

• Execute an annual group sales plan by managing campaigns and leveraging data-driven insights to monitor performance and exceed revenue goals.
• Keep compelling scoreboards to monitor results and adjust, where necessary.
• Organize key event deliverables for customers related to ticket reservations, confirmations, and relocations.
• Work with all internal and external departments to ensure the highest level of guest experience provided to all customers.
• Keep a pulse on industry trends that drive revenue and customer satisfaction.
• Actively seek to generate new business through creative and innovative programming/initiatives.
• Ensure all lead and prospect information is captured in the CRM system and maintain accurate customer and prospective customer records in our database.
• Provide technical support and customer service at Winnipeg Jets, Manitoba Moose, and Canada Life Centre events, as required.
• Manage game/event execution of the group sales team to ensure responsibilities are executed including targeted number of touchpoints with customers, leveraging data, analytics, and CRM platforms.
• Participate and contribute ideas to weekly meetings and training sessions.
• Oversee the appropriate on-boarding and development of the group sales staff.
• Undertake other duties as required that are consistent with the responsibilities of the role and the needs of the organization.

What we need from you:

• 3+ years of sales experience specifically in sports or entertainment, or 4+ years of sales experience in any industry.
• Post Secondary education (Business Administration, B. Comm), or related field.
• Proven experience leading a team focused on achieving results while building strong relationships is considered an asset.
• Results driven with the ability to set goals and deliver on priorities.
• Superior attention to detail and excellent personal organization.
• Strong computer skills with working knowledge of Microsoft Office and a fundamental understanding of database processes.
• Demonstrates the highest level of personal and professional integrity and ethics.
• A capable multitasker with the ability effectively to manage competing demands towards the successful and timely completion of projects.
• Excellent interpersonal skills and judgment to aid in management of relationships with various clients, suppliers, peers, and supervisors as required.
• Very strong organizational skills to stay on task and effectively manage competing demands towards successful and timely completion of projects.
• Must be flexible with working evenings, weekends, and holidays on an as needed basis.

Why you should join us.

We are True North! At True North Sports + Entertainment, we have developed a culture where our employees are engaged, challenged, and motivated. We are intentional in ensuring our employees’ personal values, match our organizational values of Team, Trust & Respect, Integrity, Excellence and Community.

Included as one of Manitoba’s Top Employers since 2008, our work environment is dynamic and fast-paced, offering diverse opportunities that allow you to encounter a variety of situations and develop new skills.

We encourage you to apply even if your previous experience does not align perfectly with every qualification in the job description. You may be just the right person for this role, or other roles!

To apply for this position, please fill out the online application form by clicking here. You will be asked to upload your cover letter and resume at the end of the form.

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WE ARE TRUE NORTH

Closing date: Wednesday, March 18, 2026