Top Benefits
About the role
Reporting to the Shopper Marketing Manager, the Shopper Marketing Coordinator will play a key role in bridging brand strategy and business objectives with retail execution. The selected candidate will support the planning and the execution of large-scale national projects in the retail fruit juice and beverage category across Canada. They will work closely with cross-functional teams to bring omnichannel shopper marketing initiatives to life through impactful retail activations and consumer engagement.
Job advantages
A competitive salary with opportunities for advancement and career development.
Hybrid telework model in accordance with company policy.
Access to a group insurance plan and a retirement plan with employer contributions.
Telemedicine services and an employee and family assistance program.
Employee recognition, health and wellness programs.
On-site gym (Rougemont).
Company-organized activities.
Key activities
Retail Media Campaign Management:
Assist in implementing shopper-focused digital and in-store programs to enhance brand visibility, loyalty, drive trial and conversion across key retail partners including Loblaw, Walmart, Metro, Sobey’s and others.
Collaborate with cross-function teams including brand, digital, sales, retail partners and agencies for campaign development and execution.
Assist in managing budget and external partnerships to ensure seamless execution.
Maintain program calendars and provide internal stakeholders with timely information on upcoming programs and deliverables.
Instore Activation and Support Tools:
Participate in the development and execution of in-store marketing assets and tactics (POS, shelf blades, demos, etc.).
Maintain an active watch on competitor activities and retail strategies.
Help develop presentations and materials to support internal teams.
Analytics and Reporting:
Assist in summarizing campaign results and KPIs.
Prepare program performance summaries for internal stakeholders.
Required training and experience
Bachelor’s degree in marketing or a related field.
Experience in project management, shopper marketing, or retail media.
Food industry experience (an asset).
Skills sought
Bilingualism in French/English (essential: exchanges with unilingual English-speaking colleagues, clients and suppliers in other provinces or countries).
Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment while collaborating with cross-functional teams.
Blend of creativity and rigorous attention to detail.
Results-oriented with a strong sense of urgency.
Proactive attitude and a strong desire to take on new challenges and initiatives.
Good analytical and strategic thinking skills.
Specific condition to the position:
Hybrid position requiring a presence in the Rougemont, Quebec office, two to three days a week.
Lassonde, all in good taste!
Working at Lassonde is about being involved, giving meaning to your work and doing things right. And that’s because Lassonde takes care of its people. Choosing Lassonde means joining a century-old company founded in Quebec that embodies strong values such as respect and integrity. It also means finding a family spirit at the heart of a North American company, thriving alongside dedicated people and being proud of the tasty, quality products that we offer our clients and consumers. At Lassonde, anything is possible.
Work location
Rougemont, QC
Published date
September 26, 2025
Type of position
Permanent
Schedule Type
Full-time
About Lassonde
Lassonde Industries Inc. develops, manufactures and markets a wide range of ready-to-drink fruit and vegetable juices and drinks. The Company is the second largest producer of store brand shelf-stable fruit juices and drinks in the United States and a major producer of cranberry sauces. Furthermore, the Company develops, manufactures and markets specialty food products such as fondue broths and sauces and pasta sauces. It also imports selected wines from several countries of origin for packaging and marketing purposes. It also produces apple cider and cider-based beverages.
Top Benefits
About the role
Reporting to the Shopper Marketing Manager, the Shopper Marketing Coordinator will play a key role in bridging brand strategy and business objectives with retail execution. The selected candidate will support the planning and the execution of large-scale national projects in the retail fruit juice and beverage category across Canada. They will work closely with cross-functional teams to bring omnichannel shopper marketing initiatives to life through impactful retail activations and consumer engagement.
Job advantages
A competitive salary with opportunities for advancement and career development.
Hybrid telework model in accordance with company policy.
Access to a group insurance plan and a retirement plan with employer contributions.
Telemedicine services and an employee and family assistance program.
Employee recognition, health and wellness programs.
On-site gym (Rougemont).
Company-organized activities.
Key activities
Retail Media Campaign Management:
Assist in implementing shopper-focused digital and in-store programs to enhance brand visibility, loyalty, drive trial and conversion across key retail partners including Loblaw, Walmart, Metro, Sobey’s and others.
Collaborate with cross-function teams including brand, digital, sales, retail partners and agencies for campaign development and execution.
Assist in managing budget and external partnerships to ensure seamless execution.
Maintain program calendars and provide internal stakeholders with timely information on upcoming programs and deliverables.
Instore Activation and Support Tools:
Participate in the development and execution of in-store marketing assets and tactics (POS, shelf blades, demos, etc.).
Maintain an active watch on competitor activities and retail strategies.
Help develop presentations and materials to support internal teams.
Analytics and Reporting:
Assist in summarizing campaign results and KPIs.
Prepare program performance summaries for internal stakeholders.
Required training and experience
Bachelor’s degree in marketing or a related field.
Experience in project management, shopper marketing, or retail media.
Food industry experience (an asset).
Skills sought
Bilingualism in French/English (essential: exchanges with unilingual English-speaking colleagues, clients and suppliers in other provinces or countries).
Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment while collaborating with cross-functional teams.
Blend of creativity and rigorous attention to detail.
Results-oriented with a strong sense of urgency.
Proactive attitude and a strong desire to take on new challenges and initiatives.
Good analytical and strategic thinking skills.
Specific condition to the position:
Hybrid position requiring a presence in the Rougemont, Quebec office, two to three days a week.
Lassonde, all in good taste!
Working at Lassonde is about being involved, giving meaning to your work and doing things right. And that’s because Lassonde takes care of its people. Choosing Lassonde means joining a century-old company founded in Quebec that embodies strong values such as respect and integrity. It also means finding a family spirit at the heart of a North American company, thriving alongside dedicated people and being proud of the tasty, quality products that we offer our clients and consumers. At Lassonde, anything is possible.
Work location
Rougemont, QC
Published date
September 26, 2025
Type of position
Permanent
Schedule Type
Full-time
About Lassonde
Lassonde Industries Inc. develops, manufactures and markets a wide range of ready-to-drink fruit and vegetable juices and drinks. The Company is the second largest producer of store brand shelf-stable fruit juices and drinks in the United States and a major producer of cranberry sauces. Furthermore, the Company develops, manufactures and markets specialty food products such as fondue broths and sauces and pasta sauces. It also imports selected wines from several countries of origin for packaging and marketing purposes. It also produces apple cider and cider-based beverages.