TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE

Blue Ant Media is an international streamer, production studio and rights business. The company's studio creates and distributes a premium slate of programming, in all content genres, for streaming and broadcasting platforms around the world. Blue Ant also operates free streaming and pay TV channels under several media brands internationally, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful, Total Crime, Declassified and Love Pets. Blue Ant is headquartered in Toronto, with operations in Los Angeles, New York, Singapore, London, Washington, Sydney, Halifax and Ottawa. blueantmedia.com⼁Instagram⼁LinkedIn

Our employees are passionate experts in all of our business areas. They are fanatical about creating outstanding content and experiences, and about delivering them on new and evolving platforms. We actively seek new employees who embody our core values. We want them to think big, act with purpose, celebrate creativity, do the right thing, respect one another, and succeed together. We attract creative talents who are optimistic about the evolving future of content and who take pride in recognizing opportunities where others see challenges. At Blue Ant Media, we give them the flexibility to think like entrepreneurs, take ownership of their projects, take risks, and embrace innovation in a rapidly evolving media landscape. Our team members excel at collaborating with internal and external partners by building trusting, respectful working relationships.

Social Strategist, Love Nature (Languages) (1 Year Contract)

Blue Ant Media is seeking a Social Media Strategist to develop and manage the content strategy and community engagement for Love Nature’s localized language YouTube channels. This Strategist will work cross-functionally with the Love Nature team to ensure all content is optimized for audience growth and revenue, aligns with brand values and achieves quarterly business targets.

This role will report into the Manager, Digital Strategy and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per week.

Salary Range - $50,000 - $55,000

Core Responsibilities & Duties

• Oversee the day-to-day editorial calendars and operation of multiple YouTube channels including promptly resolving claims, ownership conflicts and community management
• Optimize titles, descriptions, and keywords for SEO. Write and edit metadata and copy for videos and channels
• Collaborate with the social editor, media services and freelancers to translate and create content with the goals of driving subscriber growth and watch time to increase RPM and revenue
• Create engaging thumbnails for YouTube videos with Adobe Photoshop
• Prepare weekly and monthly reports for each brand providing insights on audience engagement, revenue targets, and suggest content optimization strategies

Qualifications and Experience

• Ability to work collaboratively with multiple teams and work independently across many projects at the same time
• Strong expertise in content & publishing optimization for YouTube with the goal of building revenue and community
• Up-to-date with new digital technologies and social media best practices
• Understanding of SEO and platform-specific metrics to make recommendations for content strategy
• Knowledge and experience using social media for building brand unity and awareness
• Basic proficiency using Photoshop

While we may use digital tools to support the efficiency of our recruitment process, we do not use Artificial Intelligence (AI) to screen, assess or select candidates. Applications are personally reviewed by a member of the Talent Acquisition team or one of the hiring leaders, ensuring a fair and human-centered experience or all applicants.

At Blue Ant Media, we believe promoting equity, diversity, and inclusion is everyone's responsibility. We can all contribute. As a global media company, we recognize our platform and opportunity to influence change and promote a more inclusive world. We know what we create, distribute, and produce is better with a diverse workforce. In recruiting for our teams, we encourage applications from individuals of all backgrounds (who are eligible to work in Canada) and welcome the unique contributions each person brings.

If you have most of the qualifications listed in our posting, but are not sure whether to proceed with your application, we still encourage you to apply. We thank all candidates for their interest in Blue Ant Media and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require an accommodation at any time during the recruitment process, please email our Human Resources team at hr@blueantmedia.com.