Proudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customer’s homes as comfortable as they can be. With Enercare Advantage, we provide affordable clean air and water solutions for homes and workplaces. We are committed to operating in an environmentally responsible way, including keeping as much waste out of landfills as possible, and giving back to the communities where we live and work. Enercare is about putting people first by listening to our customers, continuous improvement and making our organization a destination for building people’s careers.

Come and join one of North America's largest home and commercial services and energy solutions companies! We offer comprehensive benefits, a DC Pension Plan and savings match plan. If you are passionate about joining an organization committed to delivering 5 Star Customer Service, we would love to hear from you.

Marketing Campaign Manager

Reports to: Senior Marketing Manager, National Acquisition

Location: Markham, ON (Hybrid – 4 days in office) | Travel: Occasional within Canada

Employment Type: Full-Time

Role Summary

We are looking for a strategic and results-driven Marketing Campaign Manager, to lead the planning, execution, and optimization of integrated marketing campaigns across Canada. This role will drive acquisition and brand growth for our home services portfolio—heating, cooling, water heaters, water purification by delivering high-performing campaigns that balance short-term lead generation with long-term brand equity.

You will own campaign execution, performance optimization, and support regional and local adaptation, collaborating with cross-functional teams, regional leaders, and agency partners to ensure flawless execution and measurable business impact.

Core Competencies

• Strategic Campaign Leadership: Ability to translate business objectives into integrated campaign strategies across digital and traditional channels.
• Analytical Mindset: Skilled in distilling the relevant marketing KPIs linked to business performance, analyzing results and applying insights to optimize campaigns.
• Cross-Functional Collaboration: Experience helping to align Sales, Marketing, and regional leadership towards common goals.
• Agency & Vendor Management: Experience managing creative and media partners to deliver on time and on budget.
• Digital Expertise: Solid understanding of Performance marketing with a focus on paid media (search, display, social) with lead nurture experience a bonus
• Project Management: Strong organizational skills to manage multiple campaigns, budgets, and timelines simultaneously.
• Brand Stewardship: Ensures consistent brand voice while adapting messaging for regional nuances, working within Brand guidelines

Key Responsibilities

1. Strategy & Planning

• Support the development of annual and seasonal campaign plans, while ensuring effective offer positioning and relevance
• Work with agency partners to ensure sound Strategy leveraging prior campaign performance and market trends & insights
• Working with Digital marketing and Analytics team, set campaign performance goals that align with business objectives.

1. Campaign Development & Execution

• Support end-to-end campaign orchestration: briefing, offer positioning, media planning, creative production, QA, and deployment (with support from Sr Manager of course)
• Manage integrated media plans across digital (paid search, display, social), direct mail, and broadcast (radio, TV, OOH).
• Maintain campaign trackers for budgets, pacing, and performance reporting working closely with the digital marketing team.

1. Collaboration & Enablement

• Partner with Sales, Product, and regional GMs to align offers, messaging, and timing.
• Coordinate with Digital and SEO teams to optimize customer journey and content ideas
• Support ongoing Sales toolkits for Call Centre and Field teams to support training programs and maximize campaign understanding to maximize customer engagement & experience

1. Measurement & Optimization

• Contribute to campaign goal setting and performance monitoring against CPL/CPA
• Propose test-and-learn experiments on channels, creative, and offers; to consistently improve the performance of campaigns with findings.
• Deliver both cross-functional and executive-level campaign activity updates and performance reports with actionable insights.

Qualifications

• 7+ years in marketing, with a strong focus on performance and digital channels.
• Proven experience managing integrated campaigns and agency partners.
• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Familiarity with SEO, paid media, and CRM-driven marketing (a bonus)
• Experience in customer journey mapping and UX optimization is an asset.
• Highly organized, self-directed, and comfortable in a fast-paced environment.

Why Join Us?

This role is critical to scaling a consistent national demand engine while respecting local market dynamics. You’ll have the opportunity to shape strategy, influence brand growth, and deliver measurable business results in a collaborative, high-performance environment.

Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercare’s recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations. All accommodations will take into account the applicant’s accessibility needs due to disability and are available upon request.