Top Benefits
About the role
What is the opportunity?
As Manager of Marketing Analytics, you will be joining the Platform Operations Data & Analytics Centre of Excellence within RBCx to shape and scale our data engineering marketing strategy, supporting portfolio companies in a startup culture, and also working closely with our teams in Royal Bank of Canada, one of Canada’s largest banks.
The ideal candidate will be responsible for leading the design, development, and implementation of data solutions in the marketing space. You will work across our portfolio of mobile & web applications and work with third party platforms (e.g. Meta & Google) to implement analytics tracking, create and manage data flows & pipelines and integrate data sources across the MarTech ecosystem to feed downstream marketing analytics use cases. This role requires strong data engineering skills, effective written and verbal communication skills, a strong work ethic and a demonstrated capability to multi-task effectively as a member of a dynamic, fast paced team. You will have the opportunity to create and build upon a foundation that will shape the future growth and scale of our RBCx Platform modern data stack.
What will you do?
- Lead integration of marketing data from analytics platforms (e.g. GA4 & AppsFlyer), CRM, media advertising & social platforms into data warehouses (e.g., BigQuery, Snowflake, S3) and BI platforms (e.g. Tableau),
- Design the data models and data pipelines for dashboarding and reporting
- Develop and maintain technical documentation, including architecture diagrams, data models, and technical guides
- Collaborate with development teams to implement and maintain scalable marketing analytics tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Segment, AppsFlyer in a privacy compliant manner
- Perform QA and debugging of analytics tags and data flows
- Support GA4 analysis and ad-hoc reporting requests (e.g., site performance, A/B tests, content engagement).
- Continuously drive improvements in tracking capabilities, data integrity, data pipeline and stakeholder enablement.
What do you need to succeed?
Must Have
- 3+ years of hands-on experience in digital analytics implementations (e.g. Google Tag Manager, Segment) and data engineering with a focus on integrating with cloud-based data platforms (Snowflake, AWS)
- Proficiency in Python and SQL, along with experience in data warehousing, ETL processes, and cloud platforms
- Experience implementing web and advertising analytics tools such as Google Analytics 4, Appsflyer, Meta Ads, Google Ads and others
- Excellent communication and interpersonal skills, with the ability to work effectively with technical and non-technical stakeholders
- Strong problem-solving skills, with the ability to analyze complex technical issues and develop creative solutions
****Nice to Have ****
- University degree in a quantitative field of study (e.g., analytics, engineering, computer science)
- Experience with RBC Lumina Snowflake offering
- Automation/DevOps: Git Actions, Airflow, AWS Glue
- Experience with dashboarding and reporting tools (Tableau)
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep
growing, and working together to deliver trusted advice to help our clients
thrive and communities prosper. We care about each other, reaching our
potential, making a difference to our communities, and achieving success that
is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
- Leaders who support your development through coaching and managing opportunities.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- Opportunities to do challenging work.
#RBCx
Job Skills
Critical Thinking, Data Administration, Data Analytics, Database Structures, Data Engineering, Data Modeling, Data Movement, Data Pipelines, Detail- Oriented, Group Problem Solving, Information Capture, Marketing Analytics, Marketing Data, Standard Operating Procedure (SOP), Teamwork
Additional Job Details
Address:
20 KING ST W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-07-22
Application Deadline:
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Top Benefits
About the role
What is the opportunity?
As Manager of Marketing Analytics, you will be joining the Platform Operations Data & Analytics Centre of Excellence within RBCx to shape and scale our data engineering marketing strategy, supporting portfolio companies in a startup culture, and also working closely with our teams in Royal Bank of Canada, one of Canada’s largest banks.
The ideal candidate will be responsible for leading the design, development, and implementation of data solutions in the marketing space. You will work across our portfolio of mobile & web applications and work with third party platforms (e.g. Meta & Google) to implement analytics tracking, create and manage data flows & pipelines and integrate data sources across the MarTech ecosystem to feed downstream marketing analytics use cases. This role requires strong data engineering skills, effective written and verbal communication skills, a strong work ethic and a demonstrated capability to multi-task effectively as a member of a dynamic, fast paced team. You will have the opportunity to create and build upon a foundation that will shape the future growth and scale of our RBCx Platform modern data stack.
What will you do?
- Lead integration of marketing data from analytics platforms (e.g. GA4 & AppsFlyer), CRM, media advertising & social platforms into data warehouses (e.g., BigQuery, Snowflake, S3) and BI platforms (e.g. Tableau),
- Design the data models and data pipelines for dashboarding and reporting
- Develop and maintain technical documentation, including architecture diagrams, data models, and technical guides
- Collaborate with development teams to implement and maintain scalable marketing analytics tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Segment, AppsFlyer in a privacy compliant manner
- Perform QA and debugging of analytics tags and data flows
- Support GA4 analysis and ad-hoc reporting requests (e.g., site performance, A/B tests, content engagement).
- Continuously drive improvements in tracking capabilities, data integrity, data pipeline and stakeholder enablement.
What do you need to succeed?
Must Have
- 3+ years of hands-on experience in digital analytics implementations (e.g. Google Tag Manager, Segment) and data engineering with a focus on integrating with cloud-based data platforms (Snowflake, AWS)
- Proficiency in Python and SQL, along with experience in data warehousing, ETL processes, and cloud platforms
- Experience implementing web and advertising analytics tools such as Google Analytics 4, Appsflyer, Meta Ads, Google Ads and others
- Excellent communication and interpersonal skills, with the ability to work effectively with technical and non-technical stakeholders
- Strong problem-solving skills, with the ability to analyze complex technical issues and develop creative solutions
****Nice to Have ****
- University degree in a quantitative field of study (e.g., analytics, engineering, computer science)
- Experience with RBC Lumina Snowflake offering
- Automation/DevOps: Git Actions, Airflow, AWS Glue
- Experience with dashboarding and reporting tools (Tableau)
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep
growing, and working together to deliver trusted advice to help our clients
thrive and communities prosper. We care about each other, reaching our
potential, making a difference to our communities, and achieving success that
is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
- Leaders who support your development through coaching and managing opportunities.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- Opportunities to do challenging work.
#RBCx
Job Skills
Critical Thinking, Data Administration, Data Analytics, Database Structures, Data Engineering, Data Modeling, Data Movement, Data Pipelines, Detail- Oriented, Group Problem Solving, Information Capture, Marketing Analytics, Marketing Data, Standard Operating Procedure (SOP), Teamwork
Additional Job Details
Address:
20 KING ST W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-07-22
Application Deadline:
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.