National Product and Presentation Trainer
About the role
Description The National Product and Presentation Trainer plays a critical role in elevating product knowledge and sales process proficiency across dealership teams. This role offers the opportunity to make a significant impact on dealership performance and customer experience across North America. You’ll work closely with leadership teams, develop innovative training programs, and help shape the future of product and process excellence. Training methods will include virtual instruction via Teams, in-dealership sessions, and group workshops, determined collaboratively with management.
This position focuses on three primary functions:
- Web-Based Training Development (30%) Create, deliver, and update MVP certification training courses for the Performance Institute.
- Field & Virtual Training (50%) Train and evaluate Internal Dealer Managers (IDMs) on product knowledge, proper process (Menu), objection handling, and presentation delivery.
- Dealership Staff Training (20%) Provide in-dealership training on product knowledge, process, and objection handling.
Requirements
- Equip dealership employees with the knowledge, skills, and motivation to perform at the highest level.
- Deliver engaging training sessions and confidently present to groups.
- Develop and maintain training materials for internal and external teams.
- Collaborate with business leaders to assess performance improvement needs.
- Take a strategic approach to identify organizational skill gaps and design targeted training solutions.
Essential Functions
- Partner with Subject Matter Experts to identify training needs.
- Deliver training on product knowledge, leadership, sales techniques, and Stellantis tools.
- Customize curriculum and activities based on program requirements.
- Perform voice-overs for e-learning and video content.
- Design and implement new hire schedules and onboarding processes.
- Maintain a quarterly calendar of training events, including new product introductions and sales skills workshops.
- Create and manage Performance Institute content.
- Provide troubleshooting guidance for IDMs and dealership staff.
- Complete monthly Digital Menu Reimbursement report/certification.
- Travel approximately two weeks per month to deliver in-person training.
Qualifications
- Proven experience in training, facilitation, or instructional design.
- Strong presentation and communication skills.
- Ability to manage multiple priorities and adapt to changing business needs.
- Comfortable with frequent travel (10–12 business days per month).
- Experience in automotive industry or dealership operations preferred.
- Proficiency in virtual training platforms (e.g., Microsoft Teams) and multimedia tools.
Location: Canada & USA (70% Canada, 30% USA)
Travel: 10–12 business days per month
Employment Type: Full-Time
About Helm
Helm is a leading provider of customized branded merchandise, marketing fulfillment, and ecommerce retail turnkey solutions to some of the world’s largest and best-known companies. Helm additionally supports its clients with comprehensive creative, marketing, technological and customer satisfaction services. Established in 1943 and based in Plymouth, Michigan, Helm is also the nation’s largest provider of factory-authored automotive service and owner information.
National Product and Presentation Trainer
About the role
Description The National Product and Presentation Trainer plays a critical role in elevating product knowledge and sales process proficiency across dealership teams. This role offers the opportunity to make a significant impact on dealership performance and customer experience across North America. You’ll work closely with leadership teams, develop innovative training programs, and help shape the future of product and process excellence. Training methods will include virtual instruction via Teams, in-dealership sessions, and group workshops, determined collaboratively with management.
This position focuses on three primary functions:
- Web-Based Training Development (30%) Create, deliver, and update MVP certification training courses for the Performance Institute.
- Field & Virtual Training (50%) Train and evaluate Internal Dealer Managers (IDMs) on product knowledge, proper process (Menu), objection handling, and presentation delivery.
- Dealership Staff Training (20%) Provide in-dealership training on product knowledge, process, and objection handling.
Requirements
- Equip dealership employees with the knowledge, skills, and motivation to perform at the highest level.
- Deliver engaging training sessions and confidently present to groups.
- Develop and maintain training materials for internal and external teams.
- Collaborate with business leaders to assess performance improvement needs.
- Take a strategic approach to identify organizational skill gaps and design targeted training solutions.
Essential Functions
- Partner with Subject Matter Experts to identify training needs.
- Deliver training on product knowledge, leadership, sales techniques, and Stellantis tools.
- Customize curriculum and activities based on program requirements.
- Perform voice-overs for e-learning and video content.
- Design and implement new hire schedules and onboarding processes.
- Maintain a quarterly calendar of training events, including new product introductions and sales skills workshops.
- Create and manage Performance Institute content.
- Provide troubleshooting guidance for IDMs and dealership staff.
- Complete monthly Digital Menu Reimbursement report/certification.
- Travel approximately two weeks per month to deliver in-person training.
Qualifications
- Proven experience in training, facilitation, or instructional design.
- Strong presentation and communication skills.
- Ability to manage multiple priorities and adapt to changing business needs.
- Comfortable with frequent travel (10–12 business days per month).
- Experience in automotive industry or dealership operations preferred.
- Proficiency in virtual training platforms (e.g., Microsoft Teams) and multimedia tools.
Location: Canada & USA (70% Canada, 30% USA)
Travel: 10–12 business days per month
Employment Type: Full-Time
About Helm
Helm is a leading provider of customized branded merchandise, marketing fulfillment, and ecommerce retail turnkey solutions to some of the world’s largest and best-known companies. Helm additionally supports its clients with comprehensive creative, marketing, technological and customer satisfaction services. Established in 1943 and based in Plymouth, Michigan, Helm is also the nation’s largest provider of factory-authored automotive service and owner information.