Senior Director of Sales Development
About the role
Who you are
- This is a key leadership role for someone passionate about scaling teams, using data to drive performance, and fostering a culture of high impact and engagement
- 12–15 years of total sales experience, with 10+ years managing SDR teams
- Experience leading large sales development teams (30+), including second-line management
- Track record of success in high-growth SaaS companies, selling into Mid-Market and Enterprise
- Former SDR experience required; AE experience a plus
- Data- and metrics-driven with strong operational and forecasting acumen
- Demonstrated success hiring, coaching, and scaling high-performing sales teams
- Experience with sales development tools and platforms (Salesforce, Outreach, Salesloft, etc.)
- Familiarity with leveraging AI or automation tools to improve outbound performance is a plus
What the job involves
- We're looking for an experienced and data-driven Senior Director of Sales Development to lead our North American SDR organization and drive scalable, high-impact growth
- In this role, you’ll manage a large team of SDR leaders and reps, align closely with Marketing and Sales Leadership, and play a critical part in shaping Deel’s go-to-market engine
- You’ll be responsible for pipeline generation across all segments — SMB, Mid-Market, and Enterprise — while developing strategy, optimizing execution, and building a world-class outbound function
- Build and execute the North America sales development strategy in alignment with broader revenue goals
- Lead, coach, and develop SDR leaders and teams to meet and exceed pipeline targets
- Own SDR KPIs including meetings booked, pipeline generated, and conversion metrics
- Partner with Sales, Marketing, RevOps, and Enablement to ensure strategic and operational alignment
- Collaborate on integrated outbound campaigns and demand generation initiatives
- Share insights with marketing on lead quality, conversion, and messaging effectiveness
- Optimize outreach strategy, cadences, and tooling to improve SDR efficiency and productivity
- Leverage data and reporting to forecast performance, identify gaps, and drive continuous improvement
- Champion CRM and engagement platform hygiene (Salesforce, Outreach, Salesloft, etc.)
- Attract, hire, and retain top SDR talent with a clear development path to quota-carrying roles
- Create a culture of accountability, excellence, and continuous learning
- Design and deliver onboarding and enablement programs that ramp new hires quickly
- Embody Deel’s values and maintain high engagement across the SDR team
Senior Director of Sales Development
About the role
Who you are
- This is a key leadership role for someone passionate about scaling teams, using data to drive performance, and fostering a culture of high impact and engagement
- 12–15 years of total sales experience, with 10+ years managing SDR teams
- Experience leading large sales development teams (30+), including second-line management
- Track record of success in high-growth SaaS companies, selling into Mid-Market and Enterprise
- Former SDR experience required; AE experience a plus
- Data- and metrics-driven with strong operational and forecasting acumen
- Demonstrated success hiring, coaching, and scaling high-performing sales teams
- Experience with sales development tools and platforms (Salesforce, Outreach, Salesloft, etc.)
- Familiarity with leveraging AI or automation tools to improve outbound performance is a plus
What the job involves
- We're looking for an experienced and data-driven Senior Director of Sales Development to lead our North American SDR organization and drive scalable, high-impact growth
- In this role, you’ll manage a large team of SDR leaders and reps, align closely with Marketing and Sales Leadership, and play a critical part in shaping Deel’s go-to-market engine
- You’ll be responsible for pipeline generation across all segments — SMB, Mid-Market, and Enterprise — while developing strategy, optimizing execution, and building a world-class outbound function
- Build and execute the North America sales development strategy in alignment with broader revenue goals
- Lead, coach, and develop SDR leaders and teams to meet and exceed pipeline targets
- Own SDR KPIs including meetings booked, pipeline generated, and conversion metrics
- Partner with Sales, Marketing, RevOps, and Enablement to ensure strategic and operational alignment
- Collaborate on integrated outbound campaigns and demand generation initiatives
- Share insights with marketing on lead quality, conversion, and messaging effectiveness
- Optimize outreach strategy, cadences, and tooling to improve SDR efficiency and productivity
- Leverage data and reporting to forecast performance, identify gaps, and drive continuous improvement
- Champion CRM and engagement platform hygiene (Salesforce, Outreach, Salesloft, etc.)
- Attract, hire, and retain top SDR talent with a clear development path to quota-carrying roles
- Create a culture of accountability, excellence, and continuous learning
- Design and deliver onboarding and enablement programs that ramp new hires quickly
- Embody Deel’s values and maintain high engagement across the SDR team
