##Marketing Statement

A career at TransLink and our family of companies means working with people with a wide range of skills and perspectives, all teaming up towards a common goal: preserving and enhancing the region's world-envied quality of life. Together, we connect the region and enhance its livability by providing a sustainable transit and transportation network, embraced by our communities and people.

At TransLink we are dedicated to building a workforce that reflects the diversity of the communities in which we live. We’re committed to fostering an inclusive, equitable and accessible workplace, recognizing the unique value and skills every individual brings.

Looking for a great place to work where your contributions are valued and you can make a difference in a vibrant city? At TransLink, one of BC’s Top Employers, you'll help make Metro Vancouver a better place to live, built on transportation excellence. Put your future in motion!

##Responsibilities

PRIMARY PURPOSE

Provides strategic advice in managing and leading TransLink’s social media platforms and is responsible for the overall social media digital strategy; ensures alignment with TransLink’s overall business strategy with emphasis on using social media to engage, inform, and educate customers across the region.

KEY ACCOUNTABILITIES

Provides strategic advice on designing, developing and implementing social media strategy that align with TransLink’s organizational priorities. Leads content and social brand development, content strategy, engagement strategy, promotion strategy and conversion strategy; measures and analyses ROI based on the KPIs and makes recommendations to the Senior Manager as and when required.

Develops risk management strategies of moderate risk and leads crisis management for major disruptions for all social platforms ensuring timely, accurate, coordinated, and customer-centric communications.

Manages social media software for both the Customer Information as well as TransLink’s Social Media Team to maintain the latest tools for customer engagement, measurement and analytics.

Oversees the development and delivery of quality content across TransLink’s social channels to drive traffic and engagement. Develops and executes policies, processes and procedures for social media promotion (including but not limited to TikTok, YouTube, Facebook, and Instagram), engagement strategy and conversion strategy around the different channels to align with brand standards. Oversees production of video content for external and internal audiences to be used on social, digital and media channels.

As a subject matter expert, provides input to the divisional strategic planning to align business requirements. Develops reports, presentations, audience insights, and emerging risks related to social media to Senior Management Team and the TransLink Board. Represents TransLink in digital engagement as required, ensuring professional standards, consistent tone, and strong customer relationship practices.

Creates, manages and administers online campaign strategies for departments across the enterprise. Liaises with different stakeholders to develop a work plan and reach out to key people in different departments to execute campaigns. Analyses campaigns and translates anecdotal and objective data into recommendations to revise social media and social advertising campaigns as required.

Monitors, responds and manages response for all online issues with particular focus on social media channels and works proactively with media relations team on creating key messaging ahead of time to subside any issues critical to general public. Works closely with Customer Information team and guides them to respond to customers when required.

Monitors trends in platform features, user behaviors, creator-style content formats, and social media best practices. Develops reports and analytics for current trends as well as researches data for best practices and recommends options. Proactively identify social trending moments and platform behaviors that the brands can tap into and leverage in daily content creation/conversation. Produce and manage social media analytics (determining ROI, trends and customer profiles/demographics) for departments across the enterprise and TransLink board and recommend strategic approaches.

Liaises with the Marketing department to develop, maintain and optimize a social marketing content schedule that supports priorities and leverage social analytics. Advises on paid digital ads, buys and collaborates on creative requirements and performance optimization. Leads all teams on the development and execution of engaging social activations, contests, games, events etc. Generate innovative ideas for driving engagement on all of TransLink’s social platforms.

Manages reporting staff, including selection, development, coaching, performance, and all other people management practices. Oversees and manages the budget for department with moderate risk, impact and sensitivity.

##Qualifications

EDUCATION AND EXPERIENCE

The requirement for this job is acquired through completion of bachelor’s degree in communications or related field plus
7 years of progressive experience in digital media and community engagement preferably in a large organization.

OTHER REQUIREMENTS

Advanced oral and written communications and persuasive skills

Strong organizational and time management skills with the ability to work to tight deadlines.

Solid analytical and problem-solving skills with ability to act decisively and independently in high pressure, time
sensitive situations

Solid interpersonal, relationship-building skills with ability to recognize political and other sensitivities

Flexibility to support after-hours/on-call communications as required.

Solid understanding of communications principles, theories, concepts and practices, including media relations,
crises communication, and internal and stakeholder communications

Strong knowledge of Freedom of Information Act and understanding of its implications for communications

Advanced knowledge of standard office tools including word processing, web-based and presentation software

People leadership capabilities, including coaching, feedback, and building a positive, accountable team culture.

Ability to build and develop positive relationships across the organization.

##Other Information

At TransLink, we’re looking for a strategic social and digital leader who understands the power of content in a high-visibility public organization. This role will shape how TransLink shows up across social platforms, setting the strategy, guiding a team of creators, and turning complex information into engaging stories people can understand and act on.

You’ll align what we publish with the organization’s strategic priorities, bringing clear purpose to what we post and why it matters, alongside a fun, super creative team that moves fast and takes pride in making great work. You’ll work closely with the Media Relations team and with leadership, keeping them informed with clear recommendations, options, and risks, and ensuring our content is timely, coordinated, and impactful.

This role is for someone who can balance creativity with accountability, strategy with execution, and leadership with hands-on work. If you know how to build content that performs while protecting reputation in a high-visibility environment, you’ll help shape how TransLink connects with millions of people across the region every day.

Recruitment Process: An applicant will be required to demonstrate their suitability for this position by meeting the minimum level of qualifications and experience in order to be invited into the selection process. A standard interview format will be used including general, scenario and behavioural descriptive interview questions.

##Work Schedule

37.5 hours per week.

##Work Designation

Hybrid

This position offers the flexibility of working both on-site and remotely within B.C.

##Rate of Pay

The salary for this position ranges from $109,920 - $164,880 per annum. Actual salary offered will be based on education, experience, skills, and qualifications as they relate to the role.

We aim to provide competitive pay that reflects your professional background and expertise. We want to ensure our offer will align with your strengths considering experience, skills, and internal equity to offer a fair and equitable salary. The Total Compensation Package, which includes Extended Health, Dental, Transit Pass and enrollment in the Public Service Pension Plan as well as other employment offerings will be discussed in detail as your application progresses.

##How to Apply

Please click the 'Apply' button at the top right corner of the page or go to http://www.translink.ca/careers to apply for this position and view instructions on the process.

INSTRUCTIONS: Please save your (1) cover letter, and your (2) resume as one pdf document prior to uploading your application on-line.

Posting Date: March 13, 2026
Closing Date: Open until filled

Please note that only those short listed will be contacted.

Having trouble applying? Please view the System Requirements & FAQ's by going to http://www.translink.ca/careers.

##Equal Employment Opportunity

TransLink is committed to employment equity and building a diverse workforce, representative of the customers we serve and the many communities in the Metro Vancouver region. We welcome and encourage Indigenous applicants, people of colour, all genders, 2SLGBTQ+ and persons with disabilities to apply. Learn more about TransLink's commitment to equity, diversity and inclusion.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email us at jobs@translink.ca.