At Calgary Sports and Entertainment Corporation, we deliver excitement. Our mission is to be the heartbeat of our community by creating connections, building champions, and winning, together. If you’d like to join a team that’s people-first, diverse, innovative, and energized about delivering extraordinary fan experiences to our guests, then we’d love to sign you to a player's contract!

THE POSITION

The Integrated Marketing Specialist is a key player in executing team brand campaigns, involving strategy, planning, creative development, media buying, and some analytics. This role focuses on increasing revenues, primarily through strategic campaigns generated with the purpose of increasing ticket sales.

KEY ACCOUNTABILITIES

• Strategic Planning: Collaborate with stakeholders, including the Integrated Marketing Manager, to develop and implement critical marketing strategies.

• Relationship Management: Maintain strong relationships with internal and external stakeholders to ensure seamless campaign execution.

• Campaign Coordination: Work within the team to effectively plan and execute the designated marketing campaigns.

• Project Management: Maintain campaign management using our project management platform of choice (Monday.com), ensuring timely execution and coordination across teams/campaign type.

• Collaboration for Creative Elements: Partner with in-house and contracted creative teams to enhance the produced campaign assets.

• Media Planning and Buying: Maintain comprehensive media planning and buying documents to ensure effective campaign management.

• Digital Advertising: Build, manage, and optimize campaigns on major ad platforms including Google, Meta, and other self-serving ad platforms that we frequently use.

• Analytics and Research: Assist with analyzing media metrics and conducting general marketing research with the goal of improving our current processes.

• Performance Metrics: Work towards meeting targeting goals on return on advertising spend (ROAS), social media growth metrics, and e-commerce KPIs.

• Website Optimization: Help maintain and optimize various sales pages on the website to ensure clear customer journey to purchase.

• Customer Data Platform: Establish familiarity with Customer Data Platform to extract key insights and assist in creation of targeted audience segments for all campaigns where necessary.

• Additional Duties: Perform other related Integrated Marketing duties as assigned.

THE INDIVIDUAL

The ideal individual will have the following background:

• Experience: Minimum of 3-5 years in marketing or a related field.

• Multitasking: Manage multiple project timelines, ensuring optimal development and timely completion of all required tasks.

• Communication Skills: Exceptional written and verbal communication skills, with the ability to work independently or as part of a team.

• Superior Organization and Project Management: Demonstrated ability to manage multiple projects with keen attention to detail.

• Excellent Interpersonal Skills: Proven ability to build effective relationships and interact professionally with internal and external key stakeholders at all levels.

• Technical Skills: Intermediate to advanced proficiency in Microsoft Office. Working knowledge of Adobe Creative Suite is considered an asset.

• Digital Advertising: Working knowledge to advanced skills using Meta advertising platform.

• Google Products: Working knowledge to advance skills in Google Ads products is an asset.

• Social Media Advertising: Understanding or working knowledge of paid social ad managers, such as X (Twitter), TikTok, Snapchat, and Reddit is an asset.

This position will remain open until 3:00pm Friday, November 7th, 2025.

CSEC is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.