Account Director, Business Leadership - Experiential & Sponsorship Marketing
About the role
What Are We Looking For We’re looking for an experienced Account Director to lead a high-profile, integrated sponsorship and experiential marketing portfolio for General Motors . This role sits at the center of strategy, execution, and client leadership — owning day-to-day client relationships while guiding internal teams and inter-agency partners to deliver best-in-class brand experiences across Canada.
You’ll be responsible for translating GM’s business and brand objectives into impactful experiential programs, managing complex, multi-workstream initiatives, and ensuring flawless execution across events, activations, and integrated campaigns. This is a leadership role for someone who is equally comfortable with senior client stakeholders , cross-functional agency teams , and on-the-ground execution .
HERE'S WHAT YOU'LL DO (RESPONSIBILITIES) Client & Account Leadership
- Serve as the primary day-to-day client lead for General Motors, managing relationships, expectations, and delivery across multiple programs.
- Act as a trusted advisor, identifying opportunities to evolve and grow GM’s experiential and sponsorship strategy.
- Lead client communications, status updates, presentations, and post-program reporting with confidence and clarity.
- Navigate and lead collaboration across inter-agency teams, ensuring alignment, accountability, and shared success.
Strategy & Program Leadership
- Lead the development and execution of integrated experiential, event, and sponsorship programs aligned to GM’s brand and business objectives.
- Guide teams in translating strategy into compelling, consumer-first experiences across live, hybrid, and omnichannel touchpoints.
- Identify insights, performance learnings, and optimization opportunities to continuously improve program effectiveness.
Team & Cross-Functional Leadership
- Lead and mentor internal account and project teams, fostering strong collaboration, accountability, and professional development.
- Partner closely with creative, production, strategy, and external agency partners to deliver cohesive, on-strategy work.
- Proactively troubleshoot challenges, manage risk, and ensure solutions are implemented quickly and effectively.
Financial & Operational Management
- Own budget development, management, and reconciliation across large-scale experiential programs.
- Ensure programs are delivered on time, on budget, and in accordance with agency processes and standards.
- Oversee resourcing plans, timelines, and operational workflows across concurrent initiatives.
On-Site Leadership
- Travel as needed to support key programs and events, acting as the senior agency lead on the ground.
- Oversee execution in real time, ensuring quality, client confidence, and team alignment.
HERE’S WHAT WE’RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS )
- 8+ years of experience in experiential marketing, sponsorship, events, or integrated marketing, ideally within an agency environment.
- Proven experience leading large, complex programs for major brands (automotive experience is an asset, but not required).
- Strong background managing inter-agency teams and multiple external partners.
- Demonstrated ability to build and maintain senior-level client relationships.
- Excellent leadership, communication, and presentation skills.
- Highly organized, calm under pressure, and effective in fast-paced environments.
- Strong financial acumen, including budget creation, management, and reconciliation.
- Strategic mindset paired with hands-on execution experience.
- Bachelor’s degree preferred.
WHY THIS ROLE IS A GREAT NEXT STEP
- Opportunity to lead a flagship automotive client with national visibility.
- High degree of ownership, influence, and strategic input.
- Exposure to integrated work across experiential, sponsorship, and broader brand ecosystems.
- Collaborative agency culture with strong creative and production partners.
About Us – Momentum Worldwide Momentum Toronto is a full-service creative agency with experiential at its core. From Nike’s Church of Basketball to OLG Lotto Max’s Thrift Drop, we help brands follow through on their words with actions and create integrated campaigns around those experiences.
At Momentum Worldwide, we value diversity and the uniqueness of all people. We thrive in an inclusive environment, and we recruit, hire and promote without regard to race, gender, age, color, gender identity, gender expression, sexual orientation, ethnic or national origin, citizenship, religion, sexual preference, military or veteran status, marital status, family status, physical or mental disability – or any other legally protected categories as set forth in the applicable state, federal or local laws. This policy applies to all aspects of employment including training, compensation, benefits and all other privileges of employment. We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
About Momentum Worldwide
People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy.
That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands.
And in today’s world, where people demand corporate transparency and increased sustainability, this approach-redefining all the ways people experience a brand in action-is more important than ever. We integrate sponsorship, shopper, design, technology, social, promotions, PR, digital, entertainment and more in a total brand experience for the modern consumer.
Quite simply, our job is to help brands flourish – and we do this as one global agency (within the IPG family of agencies) with 30 offices on five continents and more than 1,300 amazingly talented people—all of us working together, eager to invent, challenge the norm and set the world on fire.
To make that possible, we hire people who are ravenous for ingenuity and impatient with the status quo. The biggest asset we have is our talent, and we take that seriously. And it helps that our company works with some incredible brands such as American Express, Coca-Cola, Mondelez, Microsoft, Walmart and William Grant & Sons to name a few.
Join us! You could be a member of a growing team of people who love to imagine, concept, create, sculpt, sing, emote and dream in the interests of our clients and communities. We think it’s a special kind of calling. You should answer.
Account Director, Business Leadership - Experiential & Sponsorship Marketing
About the role
What Are We Looking For We’re looking for an experienced Account Director to lead a high-profile, integrated sponsorship and experiential marketing portfolio for General Motors . This role sits at the center of strategy, execution, and client leadership — owning day-to-day client relationships while guiding internal teams and inter-agency partners to deliver best-in-class brand experiences across Canada.
You’ll be responsible for translating GM’s business and brand objectives into impactful experiential programs, managing complex, multi-workstream initiatives, and ensuring flawless execution across events, activations, and integrated campaigns. This is a leadership role for someone who is equally comfortable with senior client stakeholders , cross-functional agency teams , and on-the-ground execution .
HERE'S WHAT YOU'LL DO (RESPONSIBILITIES) Client & Account Leadership
- Serve as the primary day-to-day client lead for General Motors, managing relationships, expectations, and delivery across multiple programs.
- Act as a trusted advisor, identifying opportunities to evolve and grow GM’s experiential and sponsorship strategy.
- Lead client communications, status updates, presentations, and post-program reporting with confidence and clarity.
- Navigate and lead collaboration across inter-agency teams, ensuring alignment, accountability, and shared success.
Strategy & Program Leadership
- Lead the development and execution of integrated experiential, event, and sponsorship programs aligned to GM’s brand and business objectives.
- Guide teams in translating strategy into compelling, consumer-first experiences across live, hybrid, and omnichannel touchpoints.
- Identify insights, performance learnings, and optimization opportunities to continuously improve program effectiveness.
Team & Cross-Functional Leadership
- Lead and mentor internal account and project teams, fostering strong collaboration, accountability, and professional development.
- Partner closely with creative, production, strategy, and external agency partners to deliver cohesive, on-strategy work.
- Proactively troubleshoot challenges, manage risk, and ensure solutions are implemented quickly and effectively.
Financial & Operational Management
- Own budget development, management, and reconciliation across large-scale experiential programs.
- Ensure programs are delivered on time, on budget, and in accordance with agency processes and standards.
- Oversee resourcing plans, timelines, and operational workflows across concurrent initiatives.
On-Site Leadership
- Travel as needed to support key programs and events, acting as the senior agency lead on the ground.
- Oversee execution in real time, ensuring quality, client confidence, and team alignment.
HERE’S WHAT WE’RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS )
- 8+ years of experience in experiential marketing, sponsorship, events, or integrated marketing, ideally within an agency environment.
- Proven experience leading large, complex programs for major brands (automotive experience is an asset, but not required).
- Strong background managing inter-agency teams and multiple external partners.
- Demonstrated ability to build and maintain senior-level client relationships.
- Excellent leadership, communication, and presentation skills.
- Highly organized, calm under pressure, and effective in fast-paced environments.
- Strong financial acumen, including budget creation, management, and reconciliation.
- Strategic mindset paired with hands-on execution experience.
- Bachelor’s degree preferred.
WHY THIS ROLE IS A GREAT NEXT STEP
- Opportunity to lead a flagship automotive client with national visibility.
- High degree of ownership, influence, and strategic input.
- Exposure to integrated work across experiential, sponsorship, and broader brand ecosystems.
- Collaborative agency culture with strong creative and production partners.
About Us – Momentum Worldwide Momentum Toronto is a full-service creative agency with experiential at its core. From Nike’s Church of Basketball to OLG Lotto Max’s Thrift Drop, we help brands follow through on their words with actions and create integrated campaigns around those experiences.
At Momentum Worldwide, we value diversity and the uniqueness of all people. We thrive in an inclusive environment, and we recruit, hire and promote without regard to race, gender, age, color, gender identity, gender expression, sexual orientation, ethnic or national origin, citizenship, religion, sexual preference, military or veteran status, marital status, family status, physical or mental disability – or any other legally protected categories as set forth in the applicable state, federal or local laws. This policy applies to all aspects of employment including training, compensation, benefits and all other privileges of employment. We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
About Momentum Worldwide
People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy.
That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands.
And in today’s world, where people demand corporate transparency and increased sustainability, this approach-redefining all the ways people experience a brand in action-is more important than ever. We integrate sponsorship, shopper, design, technology, social, promotions, PR, digital, entertainment and more in a total brand experience for the modern consumer.
Quite simply, our job is to help brands flourish – and we do this as one global agency (within the IPG family of agencies) with 30 offices on five continents and more than 1,300 amazingly talented people—all of us working together, eager to invent, challenge the norm and set the world on fire.
To make that possible, we hire people who are ravenous for ingenuity and impatient with the status quo. The biggest asset we have is our talent, and we take that seriously. And it helps that our company works with some incredible brands such as American Express, Coca-Cola, Mondelez, Microsoft, Walmart and William Grant & Sons to name a few.
Join us! You could be a member of a growing team of people who love to imagine, concept, create, sculpt, sing, emote and dream in the interests of our clients and communities. We think it’s a special kind of calling. You should answer.