The Wilder Institute/Calgary Zoo is seeking a permanent, full-time Social Media & Content Advisor who will focus on the work of the Wilder Institute, crafting engaging social media content that inspires action for wildlife, wild places, and people on our planet. In this role, your work will help tell the stories that matter and directly support our vision of a future where people and wildlife thrive, together!

This position is responsible for developing and executing social media content strategies across digital platforms, ensuring content reflects our brand voice and strategic priorities. They will ensure consistency and quality across channels while supporting audience engagement and community management.

The Social Media & Content Advisor will use creative storyteller and a strong expertise in social media strategy and content creation to translate complex conservation work into compelling digital narratives. They are a detail-oriented writer and editor, a creative thinker, and a collaborative team player who thrives in a fast-paced, dynamic environment.

The Social Media & Content Advisor is a member of the Brand & Public Relations team and works closely with internal teams including Marketing, Conservation & Science, Development, Animal Care, Health & Welfare, Conservation Education, and Volunteer Relations to deliver consistent and impactful content across digital platforms.

Our Purpose | We act for wildlife; saving species and inspiring people to join us.

Our Core Values | Drive impact, nurture connection, cultivate hope, and be bold.

What you will do:

• Plan, create, and distribute engaging content for the organization’s social media channels, including Facebook, Instagram, X, LinkedIn, and YouTube.
• Create, edit, and publish short-form video content optimized for social media.
• Create and manage an editorial content calendar, ensuring timely publication and alignment with campaigns, news, and updates.
• Execute social media community management, including responding to comments and direct messages according to established protocols and best practices.
• Track, analyze, and report on social media metrics to guide strategy and content decisions.
• Develop content briefs for influencer and brand ambassador collaborations, providing clear direction on messaging, deliverables, and brand alignment, and collaborating with internal teams and external partners to bring content to life.
• Provide copywriting support and advice to internal clients as required, including reviewing, editing or writing copy for video scripts, website, paid-social media campaigns, signage, or other marketing collateral.
• Ensure content aligns with our tone of voice, content guidelines, and editorial standards, adapting to updates as they evolve.
• Support the management of digital assets (photo and video) including cataloging and archiving.
• Generate creative ideas by monitoring trends, consulting with experts, and collaborating with colleagues.
• Provide backup support for scheduling and publication of content on digital screens and intranet.
• Develop and maintain effective working relationships across the various departments and provide timely service to other departments.
• Perform other duties as assigned.

What you will bring:

• Post-secondary education in Communications, Marketing, or related field preferred.
• Minimum 3–5 years of experience in social media management, content creation, or communications, ideally in conservation, nonprofit, or environmental sectors.
• Demonstrated experience creating social media content, including writing, editing, and producing short-form video content (i.e. Reels, Stories).
• Strong understanding of social media platforms, trends, and analytics tools, including SEO, keyword research, and Google Analytics.
• Ability to plan, prioritize, and manage multiple projects with competing deadlines.
• Strong storytelling, writing, and editing skills with a high level of attention to detail.
• Creative thinking and problem-solving skills, with a proactive approach to content development.
• Sound judgment and ability to handle sensitive or confidential information.
• Adaptability and flexibility in a fast-paced, evolving environment.
• Familiarity with paid social media advertising is considered an asset.
• Experience with photography and video production is considered an asset.

Working Conditions:

• Primarily office-based with extended computer use.
• Social media monitoring during evenings and weekends.
• Opportunity to visit the Archibald Biodiversity Centre or attend a field conservation activity from time to time.
• Flexible work schedule (generally three days in the office and up to two remote days, subject to change due to evolving business needs).
• Some lifting of materials (signs, boxes, tables) may be required from time to time.

The Wilder Institute/Calgary Zoo is an outdoor facility and all staff working at the zoo must be comfortable working in a large variety of outdoor conditions. The Wilder Institute/Calgary Zoo follows the advice of Environment Canada when responding to temperature and air quality issues.

What the Zoo Offers:

• Competitive compensation, vacation and flex days entitlement
• Flexible benefits plan, including a health spending account
• Employer matching RRSP program
• Discounts on food, beverage, and merchandise
• Participation in the Staff Pass Benefit plan
• A fun, rewarding work environment alongside wildlife and passionate colleagues.
• A meaningful career directly contributing to wildlife and conservation initiatives

Are you ready to join one of Canada’s leaders in wildlife conservation? If this position suits your skills, experience and personal attributes, we want to talk to you.

Apply by doing the following:

• Watch this videoabout the conservation work being done at the Wilder Institute/Calgary Zoo. (https://www.youtube.com/watch?v=8J1VH1MBXm0)
• Submit your resume with a cover letter via our online application system.
• Fill in the Application questions:
  • Confirm eligibility to work in Canada
  • If hired, when would you be available to start?
  • If hired, what would be your salary expectations for the position?

Applicants must be legally entitled to work in Canada.

If this position is a fit for you, we encourage you to apply with a resume and cover letter online by May 25, 2026.

The Wilder Institute/Calgary Zoo strives to cultivate a workplace in which everyone feels welcome and empowered to bring their authentic selves to work. As a conservation organization, we respect and value the diversity of all life and come together as individuals and teammates to achieve the organization’s mission and vision. We recognize the value of diversity, equity, and inclusion, and work to advance our culture to ensure diverse viewpoints are heard and everyone has an equitable chance to succeed and thrive.

All candidates are thanked for their applications and advised that they will be contacted once applications have been reviewed and a final decision has been made.