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Social Media & Communications Specialist

Questrade Financial Groupabout 1 month ago
Hybrid
Toronto, ON
Senior Level
full_time

Top Benefits

Health and wellbeing resources
Paid vacation, personal, and sick days
Competitive compensation and benefits

About the role

Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

At QFG, we have a culture of innovation where technology serves people—both our team and our customers. We see AI as a collaborative and transformative enabler, and we are seeking forward-thinking individuals who can effectively integrate it into their daily work. The ideal candidate will be a catalyst for change, helping us use AI to create a more efficient and rewarding employee experience while also developing cutting-edge solutions that delight and serve our customers. Join us in shaping a future where AI empowers our team to do their best work and helps us deliver unparalleled customer experiences.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

What’s in it for you as an employee of QFG?

  • Health & wellbeing resources and programs
  • Paid vacation, personal, and sick days for work-life balance
  • Competitive compensation and benefits packages
  • Work-life balance in a hybrid environment with at least 3 days in office
  • Career growth and development opportunities
  • Opportunities to contribute to community causes
  • Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Social Media & Communications Specialist. Could It Be You?

The Social Media & Communications Specialist is tasked with executing, and overseeing QFG's external online representation, specifically aligned with our Employer Brand Strategy. This role extends to internal communications, focusing on fostering our organizational culture and enhancing employee engagement. The primary objective is to elevate national and global awareness of our employer brand, with a strategic emphasis on attracting top talent, bolstering recognition for early careers (interns/new grads), and cultivating interest from key players in the talent landscape.

Accountable for crafting and executing QFG's Social Media strategy with a focus on enhancing employer branding. This entails meticulous planning and creation of content, as well as the ongoing management and analysis of various social platforms and company profiles, such as LinkedIn, Instagram, Glassdoor, etc. Additionally, responsible for the development and implementation of dynamic internal communications actively promoting employee engagement, fostering awareness, and enhancing understanding of QFG’s mission, vision, and values.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

  • Develop and implement a social media strategy, which is aligned with QFG’s employer brand strategy
  • Create content for social media channels to promote QFG’s Employer Brand
  • Work with key internal stakeholders to brainstorm content ideas, in line with QFG’s Brand & Talent Attraction strategy
  • Measures social media performance in relation to Talent Acquisition
  • Support and evaluate results of social media campaigns with hiring teams
  • Adheres to QFG’s brand style guide, ensuring that we produce high-quality content
  • Promote QFG’s employer value proposition through social channels
  • Create and manage a content calendar and provide talent branding strategies
  • Work with the marketing team to leverage best practices, cross-promote, and streamline Questrade’s initiatives from both the client and employer perspective
  • Continuously research social media for emerging trends and best practices; make recommendations to improve our employer brand social position
  • Run and actively manage the Culture Champs ambassador program
  • Manage external employer branding profiles to keep them updated, accurate, and engaging
  • Monitors and respond to external comments related to the employer brand, summarize key themes and share feedback with department leaders
  • Work closely with marketing to implement changes to the careers page, as needed
  • Supports internal communications using robust content and a variety of methods (emails, video, Google Site, print, etc.) to increase engagement and support our culture
  • Ensures all internal communications reflect our “we care” mission and are timely, accurate, and compelling.
  • Support internal communications using robust content and leveraging a variety of mediums (emails, photography, videos, podcasts, graphic design, print, and website curation using Google Sites)
  • Support Corporate Social Responsibility initiatives that are important for our Employer Brand and employee engagement.
  • Assist with the execution of Employer Branding events

So are YOU our next Social Media & Communications Specialist? You are if you…

  • Have 2-3+ years of experience in communications strategy development is essential
  • Have excellent verbal and written communication skills
  • Work well under pressure and meet deadlines
  • Have content writing experience for all digital media platforms (LinkedIn, Twitter, Instagram, Glassdoor, Indeed etc.)
  • Have knowledge of SEO and web design development
  • Have proven social media and networking experience (internal and external)
  • Have hands-on experience as a specialist in digital social media
  • Are familiar with social analytics tools
  • Have a strategic and creative mindset
  • Have meticulous attention to detail

Additional Information…

  • Please note: This role will be required to be in office 3 days a week

Sounds like you? Click below to apply!

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At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

About Questrade Financial Group

Financial Services
1001-5000

Questrade is an award-winning low-cost digital alternative to traditional banks that is changing the Canadian financial services industry. We empower Canadians by giving them better, more affordable ways to take control of their financial future by using cutting-edge technology to develop innovative products. Questrade offers Canadians an easy way to invest in securities and foreign currency and provides online wealth management and mortgage through the Questrade Group of Companies, with more financial products in development.

At Questrade, we care deeply about helping Canadians become much more financially successful and secure. We believe in infinite possibilities, not only for our customers but for those who build careers with us. Our exceptional culture and forward-thinking workplace policies make Questrade a great place to work and build a career. We are a collaborative, diverse team that shares the same sense of infinite opportunity. Our beliefs, values, and atmosphere make you feel part of something bigger than yourself.

Throughout our multiple worldwide offices, we are reshaping the way we work, offering flexible options that allow our people to work remotely, from the office, or a hybrid mix of both.

Whether you want to kick-start your career or accelerate it, Questrade is the place for you. We offer rich learning experiences and exciting career path possibilities. Here you will be challenged. You will make your path, constantly moving forward, bringing the future of fintech into existence.

Come shape your future at Questrade.