Public Relations and Communications Lead (Term)

Position Purpose

As the Public Relations and Communications Lead at ACSA, you will be the architect of our voice. This role goes beyond writing and posting. You'll design and deliver a communications system that builds trust, strengthens our reputation and supports 56,000 member companies in Alberta's construction industry.

This leadership role suits a seasoned communications professional who thrives on strategy, execution, and coaching team members so that delivery is accurate, timely, member-centric, scalable, and approval-ready.

Employment Term: Six (6) months full-time, with possible extension.

What You'll Deliver (First 90 Days)

• A project-specific communications plan aligned to ACSA's priorities and audiences.
• A streamlined approval and workflow system that improves speed and consistency.
• Launch at least one proactive PR/media initiative end-to-end.
• Actionable recommendations based on data and insights report to lift reach and results.
• Strengthen team outputs through coaching to ensure efficiency, accuracy, timeliness and approval-readiness.

Duties and Responsibilities

Strategy & campaign leadership:

• Build and lead quarterly PR/communications plans tied to ACSA's messaging hierarchy, risks and OKRs.
• Deliver integrated campaigns that support ACSA-wide initiatives (conferences, training launches, research/data releases and injury-prevention).
• Align all internal and external messaging across teams and channels.

Channel ownership & media relations:

• ACSA's website, newsletter and overseeing social media and various advertising platforms.
• Lead advertising planning and ROI reporting (LinkedIn, Google, trade).
• Manage media lists, draft releases, advisories and op-eds, and liaise with the media.
• Monitor media daily—flag issues and opportunities in real time.
• Produce media coverage reports with actionable insights (message pull-through, sentiment, share of voice, quality.

Systems & operational accountability:

• Design, maintain and implement repeatable systems: RACI, approvals maps, SOPs, templates, and QA checks. Manage workflows end-to-end (Draft Peer Edit Lead QA Approval Publish Monitor- Archive).
• Apply brand, accessibility, and CP Style standards to ensure quality and compliance.
• Establish issue/event playbooks with clear holding lines and escalation paths.

Measurement & ROI:

• Track and evaluate campaign performance using dashboards, UTMs, and GA4.
• Produce clear reporting on earned-media ROI, advertising ROI, and campaign reach.
• Translate data into recommendations that improve relevance, efficiency, and outcomes.
• Document lessons learned and implement continuous improvement practices.

About You

You are a communications leader who blends strategy with operational rigor.

• Education:
  • Post-secondary degree in Communications or Public Relations
• Experience:
  • 7+ years of experience in PR/communications with direct media and issues management experience
  • 2+ years of experience in a leadership/mentorship role with CP-style writing, evidence-based planning, measurement, and reporting.
  • Responsibility for maintaining owned channels, including content strategy, development and monitoring.
• Required Skills and Abilities:
  • Systems thinking - designs processes and artifacts for efficiency and scalability.
  • Operational ownership - capacity planning, editorial cadence, QA and on-time delivery.
  • Strategic planning & issuesmanagement - skilled at aligning stakeholders and navigating sensitive situations.
  • Advanced writing & editing (CP style) — can produce and coach approval-ready advisories, releases, op-eds and clear web/email/social copy using strong plain language.
  • Collaboration - proven ability to work across teams and balance competing priorities.
  • Resilience - calm under pressure, with strong organizational and time management skills.
  • Technical know-how - UTMs, URLs, metadata, tracking pixels, scheduling tools.
  • Evidence-based decision-making - collects and interprets data to improve outcomes.
  • Creativity & problem-solving - applies curiosity and detail-orientation to complex challenges.
• Balance of Scope (flexes by plan, risk and calendar):
  • Strategy & campaign leadership - 30%
  • Channel ownership & media relations - 25%
  • Systems & operational accountability - 30%
  • Measurement & ROI - 15%

Logistics

• Full-time (40-hour week) temporary role with a fixed term of six (6) months, with the potential for extension.
• It requires some travel, evenings and weekend work based on business needs, such as conferences and workshops.
• Has the potential for a hybrid work model (ACSA facility, home office) three months after the start date.
• Reports to the Manager of Corporate Communications.

Salary: $90,000 + depending on experience and qualifications

Closing Date: September 26, 2025

Application Requirements:

• Resume and cover letter
• Campaign summary - a 200-word overview of a PR or media campaign you led, including the strategy, actions and results)

***A message framework is a one-page alignment tool that keeps every output on message. It has a roof (purpose/promise), 3–4 pillars that support the roof, proof points under each pillar, two short quotes (leader + SME), and a sensitive Q&A (3–5 likely tough questions with factual, CP-style responses).

About ACSA: Established in 1988, the Alberta Construction Safety Association (ACSA) is a uniquely member-centric, industry-funded not-for-profit organization and the largest certifying partner in Alberta, driving safety and business excellence in a high-risk industry.

Why Join Your ACSA?

• Impactful work: Shape communications that directly support Alberta's construction safety outcomes.
• Growth & learning: ACSA offers ample opportunities for professional development in a supportive environment.
• Balance & benefits: We support work-life balance and provide a competitive total compensation package, including sick days, vacation time, RRSP contributions, health benefits, and health spending.
• Recognized workplace excellence: ACSA is proudly certified as one of Canada's Best Workplaces in Government and Social Services (Great Place to Work®), an achievement based on employee feedback highlighting high levels of job satisfaction, a strong and trusted organizational culture, with value-based leadership.

We thank you for your interest in applying for our position. We will only contact applicants invited to participate further in the hiring process.