About the role
Position Overview Wolters Kluwer Tax & Accounting is seeking a Senior Marketing Analyst to join our dynamic Marketing Operations team. This critical role will have hands-on experience in Salesforce CRM , Pardot , and a strong ability to derive actionable insights from complex datasets. This role requires a strategic thinker who can collaborate across multiple teams to optimize marketing performance and drive business growth.
**Key Responsibilities
Performance Management** : Evaluate the effectiveness of marketing programs and strategies across regions (North America, EU, APAC), providing actionable insights to enhance campaign performance and ROI.
Data Analysis : Analyze Marketing data identify wins, roadblocks, and churn. Deliver feedback to Marketing and Demand Generation teams and recommend process improvements.
Reporting & Visualization :
- Design and maintain dashboards in Salesforce and Power BI for both team-level and executive-level consumption.
- Prepare monthly and ad hoc reports for marketing teams, executive leadership, and other stakeholders using Salesforce and other data sources translating complex data into clear, actionable insights.
- Collaborate closely with Demand Generation and Product Marketing Teams to drive marketing attribution and campaign effectiveness.
Collaboration : Partner with cross-functional teams including Marketing, Sales, Product, and Customer Success to align strategies and ensure data-driven decision-making across global markets.
CRM & Automation Tools : Leverage Salesforce CRM and Pardot to track campaign performance, manage lead lifecycles, email reviews and support marketing automation initiatives.
Web Analytics : Use Google Analytics to monitor website traffic, user behavior, and conversion metrics, and integrate findings into broader marketing strategies.
Required Qualifications :
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field.
- 5+ years of experience in marketing analytics or a similar role.
- Proficiency in Salesforce CRM and Pardot is a must. Salesforce certification is a plus.
- Strong experience with Power BI for data visualization and reporting.
- Solid understanding of Google Analytics and web performance metrics.
- Exceptional analytical and problem-solving skills.
- Excellent communication and presentation abilities.
- Proven ability to work effectively with multiple teams and stakeholders.
Preferred Qualifications :
- Experience with marketing automation and email review in Pardot would be bonus.
- Experience with SQL or other data querying languages.
- Knowledge of digital marketing channels and KPIs.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
About Wolters Kluwer
Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.
About the role
Position Overview Wolters Kluwer Tax & Accounting is seeking a Senior Marketing Analyst to join our dynamic Marketing Operations team. This critical role will have hands-on experience in Salesforce CRM , Pardot , and a strong ability to derive actionable insights from complex datasets. This role requires a strategic thinker who can collaborate across multiple teams to optimize marketing performance and drive business growth.
**Key Responsibilities
Performance Management** : Evaluate the effectiveness of marketing programs and strategies across regions (North America, EU, APAC), providing actionable insights to enhance campaign performance and ROI.
Data Analysis : Analyze Marketing data identify wins, roadblocks, and churn. Deliver feedback to Marketing and Demand Generation teams and recommend process improvements.
Reporting & Visualization :
- Design and maintain dashboards in Salesforce and Power BI for both team-level and executive-level consumption.
- Prepare monthly and ad hoc reports for marketing teams, executive leadership, and other stakeholders using Salesforce and other data sources translating complex data into clear, actionable insights.
- Collaborate closely with Demand Generation and Product Marketing Teams to drive marketing attribution and campaign effectiveness.
Collaboration : Partner with cross-functional teams including Marketing, Sales, Product, and Customer Success to align strategies and ensure data-driven decision-making across global markets.
CRM & Automation Tools : Leverage Salesforce CRM and Pardot to track campaign performance, manage lead lifecycles, email reviews and support marketing automation initiatives.
Web Analytics : Use Google Analytics to monitor website traffic, user behavior, and conversion metrics, and integrate findings into broader marketing strategies.
Required Qualifications :
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field.
- 5+ years of experience in marketing analytics or a similar role.
- Proficiency in Salesforce CRM and Pardot is a must. Salesforce certification is a plus.
- Strong experience with Power BI for data visualization and reporting.
- Solid understanding of Google Analytics and web performance metrics.
- Exceptional analytical and problem-solving skills.
- Excellent communication and presentation abilities.
- Proven ability to work effectively with multiple teams and stakeholders.
Preferred Qualifications :
- Experience with marketing automation and email review in Pardot would be bonus.
- Experience with SQL or other data querying languages.
- Knowledge of digital marketing channels and KPIs.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
About Wolters Kluwer
Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.