Lifecycle Marketing Manager, RBCx
Top Benefits
About the role
**Job Description
What is the opportunity?
RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you’ll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and deliver measurable business impact.
In this role, you will own the execution of lifecycle marketing campaigns for our ventures, working closely with cross-functional partners in analytics, product, content, and engineering.
What will you do ?
- Supporting cross-functional lifecycle initiatives across RBCx ventures, aligning marketing efforts with broader product and business goals and ensuring cohesive customer engagement across all RBC-backed products.
- Designing, building, and optimizing multi-channel marketing journeys (email, in-app, browser, SMS, etc.).
- Supporting the development of lead scoring models and segmentation strategies to prioritize high-intent users.
- Implementing onboarding, re-engagement, cross-sell/up-sell marketing campaigns.
- Running A/B and multivariate tests to improve campaign performance.
- Collaborating with design and dev teams on marketing assets, email templates, and landing pages.
- Tracking performance, surfacing insights, and recommending areas for optimization.
- Supporting cross-product initiatives to increase user progression across the broader portfolio.
- Documenting lifecycle SOPs and standardizing best practices.
What do you need to succeed?
Must have:
- At least 5 – 7+ years of experience in CRM, email, and lifecycle marketing.
- Proficiency in HubSpot’s marketing automation platform.
- Strong understanding of customer journeys, segmentation, and funnel conversion tactics.
- Analytical mindset with the ability to derive insights and optimize performance.
- Experience with campaign QA and detail-oriented execution.
- Ability to manage multiple projects and stakeholders simultaneously.
- Experience working cross-functionally with analytics, design, and engineering teams.
- Organized with a strong sense of ownership.
Nice to have:
- Familiarity with in-app or browser push tools (OneSignal, Intercom.)
- Experience working in high-growth or multi-product environments.
- Knowledge of lead scoring frameworks, nurture strategies, and retention marketing.
- Bilingual in English and French, with the ability to tailor messaging across diverse audiences.
What’s in it for you?
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Be part of a high-visibility team shaping lifecycle strategy across multiple ventures.
- Working in a collaborative environment with dedicated resources in analytics, design, and marketing operations.
- Opportunities for career growth in a fast-evolving marketing organization.
- A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
#RBCx
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Lifecycle Marketing Manager, RBCx
Top Benefits
About the role
**Job Description
What is the opportunity?
RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you’ll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and deliver measurable business impact.
In this role, you will own the execution of lifecycle marketing campaigns for our ventures, working closely with cross-functional partners in analytics, product, content, and engineering.
What will you do ?
- Supporting cross-functional lifecycle initiatives across RBCx ventures, aligning marketing efforts with broader product and business goals and ensuring cohesive customer engagement across all RBC-backed products.
- Designing, building, and optimizing multi-channel marketing journeys (email, in-app, browser, SMS, etc.).
- Supporting the development of lead scoring models and segmentation strategies to prioritize high-intent users.
- Implementing onboarding, re-engagement, cross-sell/up-sell marketing campaigns.
- Running A/B and multivariate tests to improve campaign performance.
- Collaborating with design and dev teams on marketing assets, email templates, and landing pages.
- Tracking performance, surfacing insights, and recommending areas for optimization.
- Supporting cross-product initiatives to increase user progression across the broader portfolio.
- Documenting lifecycle SOPs and standardizing best practices.
What do you need to succeed?
Must have:
- At least 5 – 7+ years of experience in CRM, email, and lifecycle marketing.
- Proficiency in HubSpot’s marketing automation platform.
- Strong understanding of customer journeys, segmentation, and funnel conversion tactics.
- Analytical mindset with the ability to derive insights and optimize performance.
- Experience with campaign QA and detail-oriented execution.
- Ability to manage multiple projects and stakeholders simultaneously.
- Experience working cross-functionally with analytics, design, and engineering teams.
- Organized with a strong sense of ownership.
Nice to have:
- Familiarity with in-app or browser push tools (OneSignal, Intercom.)
- Experience working in high-growth or multi-product environments.
- Knowledge of lead scoring frameworks, nurture strategies, and retention marketing.
- Bilingual in English and French, with the ability to tailor messaging across diverse audiences.
What’s in it for you?
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Be part of a high-visibility team shaping lifecycle strategy across multiple ventures.
- Working in a collaborative environment with dedicated resources in analytics, design, and marketing operations.
- Opportunities for career growth in a fast-evolving marketing organization.
- A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
#RBCx
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.