Sales Development Representative
Top Benefits
About the role
About Herb
Herb is a leading cannabis media and commerce company connecting millions of consumers with brands, dispensaries, and cannabis culture. Through our platform and Herb Agency, we help cannabis businesses grow in this rapidly evolving industry.
About the Role
Herb is seeking a driven Sales Development Representative with a hunter mentality to join our growing sales team. This is a fully remote position for someone who thrives on prospecting, building a pipeline, and opening doors with new accounts. If you’re energized by the chase and live for that first conversation with a prospect, this role is for you.
What You'll Do
- Hunt relentlessly for new business with cannabis brands and dispensaries through outbound prospecting (cold calling, email, social selling)
- Own top-of-funnel by identifying and qualifying high-potential prospects in the cannabis industry
- Generate qualified meetings and pipeline for Account Executives through personalized, multi-touch campaigns
- Research prospect pain points around marketing, visibility, and regulatory challenges in cannabis
- Consistently exceed monthly quotas for qualified meetings and pipeline generated
- Maintain accurate activity tracking in HubSpot
- Stay informed on cannabis industry trends to have credible conversations with prospects
What We’re Looking For
Required
- 2-3 years of SDR or outbound sales experience with proven quota attainment
- Hunter DNA – self-motivated, competitive, and driven by results
- Strong communication and qualification skills
- Comfortable with high-volume outbound activity and rejection
- Experience with HubSpot and modern sales tools (LinkedIn Sales Navigator, sales engagement platforms)
- Ability to work independently in a remote environment
Preferred
- Agency experience (media, advertising, marketing services, or SaaS)
- Interest in cannabis, CBD, or wellness industries - Experience with ABM strategies
- Understanding of cannabis business challenges (compliance, marketing restrictions)
Why Join Herb
- Fully remote – work from anywhere
- Be part of a rapidly growing industry at a pivotal moment
- Work with innovative cannabis brands and dispensaries
Our Culture
We’re looking for someone who brings energy, creativity, and grit. You should thrive with autonomy, love experimenting with new approaches, and own your numbers. If you get excited about building from scratch and picking up the phone, let’s talk.
To Apply
Send us your resume and a short note on why you’re the right fit for this role to careers@herb.co
Herb.co is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About Herb
Herb is the voice of cannabis culture. We believe that cannabis has the power to change millions of lives. In a sea of sketchy websites and out of touch companies, Herb stands out as an authentic and tasteful brand for cannabis enthusiasts. We are for those who are passionate about cannabis. Herb is a community for cannabis consumers by cannabis consumers.
At Herb, we are a community and we take pride in the fact that you belong to that community. It’s a place to laugh. It’s a place to find inspiration. It’s a place to learn. It’s a place where you belong. We want you to be able to connect with other cannabis enthusiasts to share your experiences and add humanity to cannabis use. In our community everyone should feel respected and safe. We have some new community guidelines to ensure this is upheld. We have created a cult following over the past 8 years, originating from The Stoner’s Cookbook. We are the OG’s of cannabis and have a community of over 14 million loyal followers. We are here to define the next evolution of cannabis. We’re thrilled to have you onboard this wild ride.
Our Mission We are here to spread good vibes. We are for those that view cannabis as more than a hobby and less than an obsession. We view cannabis like many view coffee - it is part of an otherwise vibrant life. Herb is ushering in a new era of cannabis culture, an approachable experience that will define the next evolution of this industry.
Sales Development Representative
Top Benefits
About the role
About Herb
Herb is a leading cannabis media and commerce company connecting millions of consumers with brands, dispensaries, and cannabis culture. Through our platform and Herb Agency, we help cannabis businesses grow in this rapidly evolving industry.
About the Role
Herb is seeking a driven Sales Development Representative with a hunter mentality to join our growing sales team. This is a fully remote position for someone who thrives on prospecting, building a pipeline, and opening doors with new accounts. If you’re energized by the chase and live for that first conversation with a prospect, this role is for you.
What You'll Do
- Hunt relentlessly for new business with cannabis brands and dispensaries through outbound prospecting (cold calling, email, social selling)
- Own top-of-funnel by identifying and qualifying high-potential prospects in the cannabis industry
- Generate qualified meetings and pipeline for Account Executives through personalized, multi-touch campaigns
- Research prospect pain points around marketing, visibility, and regulatory challenges in cannabis
- Consistently exceed monthly quotas for qualified meetings and pipeline generated
- Maintain accurate activity tracking in HubSpot
- Stay informed on cannabis industry trends to have credible conversations with prospects
What We’re Looking For
Required
- 2-3 years of SDR or outbound sales experience with proven quota attainment
- Hunter DNA – self-motivated, competitive, and driven by results
- Strong communication and qualification skills
- Comfortable with high-volume outbound activity and rejection
- Experience with HubSpot and modern sales tools (LinkedIn Sales Navigator, sales engagement platforms)
- Ability to work independently in a remote environment
Preferred
- Agency experience (media, advertising, marketing services, or SaaS)
- Interest in cannabis, CBD, or wellness industries - Experience with ABM strategies
- Understanding of cannabis business challenges (compliance, marketing restrictions)
Why Join Herb
- Fully remote – work from anywhere
- Be part of a rapidly growing industry at a pivotal moment
- Work with innovative cannabis brands and dispensaries
Our Culture
We’re looking for someone who brings energy, creativity, and grit. You should thrive with autonomy, love experimenting with new approaches, and own your numbers. If you get excited about building from scratch and picking up the phone, let’s talk.
To Apply
Send us your resume and a short note on why you’re the right fit for this role to careers@herb.co
Herb.co is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About Herb
Herb is the voice of cannabis culture. We believe that cannabis has the power to change millions of lives. In a sea of sketchy websites and out of touch companies, Herb stands out as an authentic and tasteful brand for cannabis enthusiasts. We are for those who are passionate about cannabis. Herb is a community for cannabis consumers by cannabis consumers.
At Herb, we are a community and we take pride in the fact that you belong to that community. It’s a place to laugh. It’s a place to find inspiration. It’s a place to learn. It’s a place where you belong. We want you to be able to connect with other cannabis enthusiasts to share your experiences and add humanity to cannabis use. In our community everyone should feel respected and safe. We have some new community guidelines to ensure this is upheld. We have created a cult following over the past 8 years, originating from The Stoner’s Cookbook. We are the OG’s of cannabis and have a community of over 14 million loyal followers. We are here to define the next evolution of cannabis. We’re thrilled to have you onboard this wild ride.
Our Mission We are here to spread good vibes. We are for those that view cannabis as more than a hobby and less than an obsession. We view cannabis like many view coffee - it is part of an otherwise vibrant life. Herb is ushering in a new era of cannabis culture, an approachable experience that will define the next evolution of this industry.