Brand Partnerships Manager - Global Business Solutions - Canada
Top Benefits
About the role
Sales
Brand Partnerships Manager - Global Business Solutions - Canada
Location
:
Toronto
Employment Type
:
Regular
Job Code
:
A97948
Responsibilities
About the Team: TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.
This position is for an existing vacancy
About the Role: The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment.
Responsibilities
- Own and grow a portfolio of strategic brand and agency relationships, accountable for revenue attainment, pipeline development, and long-term business growth across priority accounts.
- Act as a senior strategic partner to clients, translating business objectives into full-funnel marketing strategies that leverage TikTok’s platform, products, and creative ecosystem.
- Lead senior stakeholder engagement, building trusted relationships with CMOs, VPs, and Directors to influence marketing investment decisions and unlock incremental revenue.
- Develop and execute comprehensive account plans, identifying whitespace opportunities across brands, lines of business, and international markets to expand TikTok’s share of wallet.
- Drive consultative sales conversations grounded in data, leveraging performance insights, measurement frameworks, and industry trends to shape client strategy and demonstrate business impact.
- Orchestrate cross-functional teams (Creative, Product, Measurement, Operations) to deliver best-in-class solutions, ensuring seamless execution and alignment to client goals.
- Lead business reviews and executive storytelling, clearly articulating performance, insights, and forward-looking opportunities to drive continued investment.
- Navigate complex organizational dynamics, both internally and externally, to remove blockers, accelerate decision-making, and deliver results in a fast-paced environment.
- Champion innovation and new product adoption, bringing emerging solutions (e.g., commerce, measurement, creative formats) to market and scaling them across your portfolio.
- Contribute to vertical and market strategy, sharing insights, codifying best practices, and elevating learnings to shape broader go-to-market approaches.
Qualifications
Minimum Qualifications:
- 5+ years of experience in digital advertising, media sales, or marketing, with a focus on brand and/or performance-driven solutions.
- Proven track record of owning and exceeding revenue targets within a portfolio of enterprise or mid-market clients.
- Experience managing and growing senior client relationships, including engagement with Director and C-level stakeholders.
- Demonstrated ability to translate data into actionable insights and business outcomes for clients.
- Experience working cross-functionally with product, marketing, operations, and analytics teams to deliver client solutions.
Preferred Qualifications:
- Experience at a leading digital media platform or agency in a client-facing, revenue-driving role.
- Strong understanding of the digital advertising ecosystem, including auction dynamics, measurement (MTA, incrementality), and full-funnel media strategy.
- Ability to lead complex, consultative sales cycles, influencing both brand and performance investment decisions.
- Exceptional storytelling and executive communication skills, with the ability to translate insights into compelling narratives.
- Experience in a specific vertical (e.g., Retail, CPG, Auto, Financial Services) with a strong understanding of category dynamics.
- Entrepreneurial mindset, comfortable operating in ambiguity and building structure in a rapidly evolving environment. Demonstrated ability to scale impact beyond individual accounts, contributing to team, vertical, or market-level initiatives.
Job Information
The base salary range for this position in the selected city is CAD $68,572 - CAD $114,000.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.
Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.
The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
Not the right fit? Search for Brand Partnerships Manager jobs in Toronto, ON
About TikTok
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
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Brand Partnerships Manager - Global Business Solutions - Canada
Top Benefits
About the role
Sales
Brand Partnerships Manager - Global Business Solutions - Canada
Location
:
Toronto
Employment Type
:
Regular
Job Code
:
A97948
Responsibilities
About the Team: TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.
This position is for an existing vacancy
About the Role: The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment.
Responsibilities
- Own and grow a portfolio of strategic brand and agency relationships, accountable for revenue attainment, pipeline development, and long-term business growth across priority accounts.
- Act as a senior strategic partner to clients, translating business objectives into full-funnel marketing strategies that leverage TikTok’s platform, products, and creative ecosystem.
- Lead senior stakeholder engagement, building trusted relationships with CMOs, VPs, and Directors to influence marketing investment decisions and unlock incremental revenue.
- Develop and execute comprehensive account plans, identifying whitespace opportunities across brands, lines of business, and international markets to expand TikTok’s share of wallet.
- Drive consultative sales conversations grounded in data, leveraging performance insights, measurement frameworks, and industry trends to shape client strategy and demonstrate business impact.
- Orchestrate cross-functional teams (Creative, Product, Measurement, Operations) to deliver best-in-class solutions, ensuring seamless execution and alignment to client goals.
- Lead business reviews and executive storytelling, clearly articulating performance, insights, and forward-looking opportunities to drive continued investment.
- Navigate complex organizational dynamics, both internally and externally, to remove blockers, accelerate decision-making, and deliver results in a fast-paced environment.
- Champion innovation and new product adoption, bringing emerging solutions (e.g., commerce, measurement, creative formats) to market and scaling them across your portfolio.
- Contribute to vertical and market strategy, sharing insights, codifying best practices, and elevating learnings to shape broader go-to-market approaches.
Qualifications
Minimum Qualifications:
- 5+ years of experience in digital advertising, media sales, or marketing, with a focus on brand and/or performance-driven solutions.
- Proven track record of owning and exceeding revenue targets within a portfolio of enterprise or mid-market clients.
- Experience managing and growing senior client relationships, including engagement with Director and C-level stakeholders.
- Demonstrated ability to translate data into actionable insights and business outcomes for clients.
- Experience working cross-functionally with product, marketing, operations, and analytics teams to deliver client solutions.
Preferred Qualifications:
- Experience at a leading digital media platform or agency in a client-facing, revenue-driving role.
- Strong understanding of the digital advertising ecosystem, including auction dynamics, measurement (MTA, incrementality), and full-funnel media strategy.
- Ability to lead complex, consultative sales cycles, influencing both brand and performance investment decisions.
- Exceptional storytelling and executive communication skills, with the ability to translate insights into compelling narratives.
- Experience in a specific vertical (e.g., Retail, CPG, Auto, Financial Services) with a strong understanding of category dynamics.
- Entrepreneurial mindset, comfortable operating in ambiguity and building structure in a rapidly evolving environment. Demonstrated ability to scale impact beyond individual accounts, contributing to team, vertical, or market-level initiatives.
Job Information
The base salary range for this position in the selected city is CAD $68,572 - CAD $114,000.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.
Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.
The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
Not the right fit? Search for Brand Partnerships Manager jobs in Toronto, ON
About TikTok
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.