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Account Manager, Paid Social

WPP3 days ago
Toronto, ON
Senior Level

About the role

Account Manager, Paid Social

OVERVIEW:

The Account Manager – Paid Social is responsible for developing the paid social media approach and executing these tactics via multiple social channels.

As the Account Manager, you will be responsible for the day-to-day management of a client’s paid social initiatives. This includes developing strategy and managing the execution of paid social campaigns based on the client’s business objectives.

YOUR IMPACT:

  • Manage paid social media campaigns (Facebook, Twitter, Snap, LinkedIn, Pinterest)
  • Create, manage and execute strategic paid social plans that meet client’s goals.
  • Define a campaign strategy and deliverables plan that exceeds client expectations.
  • Create, present and gain client approval on campaign strategies and tactics.
  • Oversee and deliver on Account Management business processes.
  • Forecast, generate and maximize revenue opportunities with clients.
  • Monitor, track, evaluate and optimize campaign performance to maximize client investment.
  • Cross-functional campaign development with internal biddable teams as well as sister media agencies
  • Maintain positive client relationships, expectations and communications with the assistance of internal resources
  • Build on an existing level of paid social media expertise and develop a reputation for innovation and efficiency
  • Stay up-to-date with industry trends and developments in paid social, digital marketing as well as consumer behaviour and recommend improvements to accounts
  • Aid in creation of new business presentations, POVs, best practices and key process documentation

YOUR QUALIFICATIONS:

  • Hands on experience planning and executing paid social campaigns
  • In-depth knowledge of paid-social platforms (Facebook, Twitter, Snap, Linkedin, Pinterest)
  • Great attention to detail and time management skills
  • Minimum of 2-3 years of paid social experience
  • Ability to interact in a professional manner and deal with clients in a fast-paced environment
  • High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
  • Technical and analytical mindset

*GroupM and all its affiliates embrace and celebrate diversity and inclusivity.*We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

About WPP

Advertising Services
10,000+

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.