Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.

You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:

For Children. For Change. For Life.

Position: Marketing Automation Specialist (Maternity Cover)

Reports to: People Leader

Position Term: Full Time Temporary (1 Year Contract)

Primary Location: Mississauga, Ontario, Canada

Workplace Type: Hybrid

Job Purpose

Are you passionate about creating seamless customer journeys and optimizing marketing campaigns through data-driven automation?

Join our team as a Marketing Automation Specialist, where you’ll design and execute multichannel campaigns that connect with audiences in meaningful ways. In this role, you’ll support Agile product teams by executing campaign components across multiple channels, applying targeting logic, and contributing to quality assurance and testing efforts.

Reporting to the People Leader in Product, you’ll collaborate with internal teams to ensure data integrity and optimized delivery.

The ideal candidate brings technical confidence, a proactive mindset, and a commitment to learning and improving campaign outcomes.

What You’ll Do

• Build, test, and optimize automation logic in Adobe Journey Optimizer (AJO), leveraging hands-on experience from similar platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud.
• Collaborate with cross-functional teams to launch new customer journeys, ensuring accuracy in audience targeting, data integration, and content delivery.
• Apply audience segmentation and personalization strategies to enhance campaign relevance and performance.
• Coordinate messaging across channels, email, telemarketing, print, and digital to deliver a consistent and engaging customer experience.
• Support backend campaign operations including budget tracking, invoice processing, KPI reporting, and documentation.
• Communicate effectively with stakeholders, manage feedback loops, and ensure timely approvals and delivery.
• Analyze campaign performance, run A/B tests, and recommend improvements based on data insights.
• Contribute to Agile sprint planning, write user stories, and help refine the campaign backlog.
• Translate customer journey insights into actionable marketing tasks and deliverables.
• Share learnings and mentor peers through Communities of Practice and collaborative team sessions.

What You Bring

• A degree in Marketing, Communications, or a related field.
• 5–7 years of hands-on experience in marketing operations, campaign execution, or digital content production.
• Ability to build, test, and optimize automation workflows in Adobe Journey Optimizer (AJO), with hands-on experience in comparable platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud.
• Experience working in Agile environments with cross-functional teams.
• Strong skills in segmentation, personalization, and automation.
• A data-driven mindset with the ability to translate insights into action.
• High attention to detail and commitment to brand and technical standards.
• Excellent communication and collaboration skills.
• Passion for mentoring and contributing to a learning-focused team culture.

Why Consider Us?

• World Vision Canada has consistently been awarded Canada and GTA top employer awards.
• We are Canada’s largest development, relief, and advocacy non-profit organization.
• We embody an Agile mindset here.
• We offer a family-friendly, caring, and flexible work environment.

#LI-Hybrid

We bring life-saving support in times of disaster. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run. Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world - and that their wellbeing concerns us all. We shall never rest while children suffer in situations that can be changed.

Canada's Top 100 Employers GTA Top 100 Employers

Our Core Values: We are committed to the Poor. We are Christian. We are Stewards. We value People. We are Partners. We are Responsive.

Qualified candidates must be able to demonstrate a commitment to the core values and mission of the World Vision partnership.

World Vision Canada takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries.

World Vision Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Thank you for your interest; however only those applicants selected for an interview will be contacted.