ABOUT US

Barricades and Signs is the industry leader for all traffic safety needs in Western Canada. Since 2004, Barricades and Signs has experienced steady growth and can support small scale projects to large scale infrastructure needs. We offer a full range of roadside safety products and onsite traffic services to our customers. We treat our employees like our family and with such significant growth there is ample room for growth and professional development. Come be a part of our growing team!

POSITION OVERVIEW

We are seeking an experienced and strategic Marketing Manager to lead our Eastern marketing department and drive our company's marketing initiatives. The Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and generate revenue. The ideal candidate will have strong leadership skills, a deep understanding of marketing best practices, and the ability to drive results in a fast-paced environment.

WHAT WE CAN OFFER

• Full benefits package (health, vision, dental, disability, etc.)

• Employee assistance program

• Health Savings Account

• Competitive compensation with healthy bonus structure

• Strong vacation entitlement with bonus paid leave over Christmas

• Paid Personal days for sick time and family emergencies

• Growing Company with room for professional development and advancement

KEY RESPONSIBILITIES

• Develop and execute strategic marketing plans to achieve business objectives, including brand awareness, lead generation, and customer acquisition

• Lead a team of marketing professionals, providing guidance, support, and mentorship to drive performance and foster a collaborative work environment

• Manage all aspects of marketing campaigns, including budget allocation, creative development, media planning, and performance analysis

• Collaborate with cross-functional teams, including sales, product management, and finance, to align marketing initiatives with overall business goals

• Conduct market research and competitive analysis to identify trends, opportunities, and threats in the market landscape

• Develop and maintain brand messaging, positioning, and identity across all marketing channels and touchpoints

• Oversee digital marketing initiatives, including website management, SEO/SEM, email marketing, social media, and digital advertising

• Drive content marketing strategy and development, including creating and distributing high-quality content to engage and educate target audiences

• Measure and analyze marketing performance using data-driven insights, optimizing campaigns and strategies for maximum ROI

• Stay current on emerging trends and best practices in marketing, sharing knowledge and insights with the team and the organization

QUALIFICATIONS

• Bachelor's degree in Marketing, Business Administration, or related field required; Master's degree preferred

• 7+ years of progressive experience in marketing, including 3+ years in a leadership role

• Strong strategic thinking and analytical skills, with the ability to develop and execute marketing plans that drive business results

• Demonstrated success in managing and motivating teams to achieve goals and deliver results

• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization

• Proficiency in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools

• Experience in B2B marketing preferred, with knowledge of enterprise software or technology industry a plus

• Creative thinker with a passion for innovation and a willingness to experiment with new ideas and approaches

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects and priorities simultaneously

HOURS OF WORK

The typical work schedule will be Monday through Friday 8:00am – 5:00pm although additional hours may be required as travel and the position may require.