######Job Description

McCann Canada is seeking a Senior Analyst to join our Digital Solutions team. In this role, you will play a pivotal part in delivering actionable insights to our clients through data-driven storytelling. You’ll leverage your analytical expertise to help clients optimize marketing strategies, campaign performance, and overall business outcomes. If you have a passion for turning numbers into narratives, a knack for problem-solving, and a desire to work with cutting-edge tools in a fast-paced, creative environment, we want you to join our team.

The Senior Analyst implements and oversees measurement tools across a breadth of marketing channels to gauge the effectiveness of our tactics. This role is also responsible for translating the data gathered into holistic learnings that will guide future strategies and campaigns. The right person for the role has a penchant for understanding user journeys and can transform raw data into an easy-to-understand narrative for our client partners.

What You Will Do:

• Analyze campaign performance data across multiple channels (e.g., web, email, app, and social) to provide actionable insights and recommendations.
• Identify key metrics (KPIs) and develop easy-to-understand dashboards and reporting frameworks using Google Looker (formerly Data Studio) to communicate results to internal teams and clients.
• You will implement analytics tags on web experiences in collaboration with the development team to ensure key behaviours are properly tracked.
• Evaluate the effectiveness of digital tactics and provide actionable guidance for optimization.
• Translate complex multi-channel data and user behaviour findings into clear, compelling stories for both technical and non-technical stakeholders.
• : partner with agency teams to communicate data-driven insights that inform campaign planning and creative development.
• Proven ability to manage both internal and external deadlines while maintaining the highest quality reporting and insights.
• : Identify opportunities to apply new analytical approaches or tools to address business challenges and drive innovation.
• Support junior team members by reviewing work, providing feedback, and fostering a collaborative learning environment.
• Maintain knowledge of digital trends within the industry and help educate the broader team.

Other Characteristics of a Senior Analyst

• Minimum of 5-7 years’ experience in an analytics or measurement focused client service role in an agency or fast-paced organization.
• Experience measuring the performance of a broad set of channels including web, email, social, app, and offline.
• Experience implementing and maintaining Google Tag Manager and Google Analytics is required.
• Experience building dashboards with Google Looker (formerly Data Studio) is required.
• Experience with additional analytics platforms (i.e. Adobe Analytics) or alternate visualization dashboards (i.e. Power BI) is considered an asset.
• Experience with Google Web Console, SEMRush, or other SEO metrics and strategies is considered an asset.
• Highly detail-oriented and can synthesize information from multiple perspectives and sources to make specific recommendations that align consumer and business needs.
• Highly developed interpersonal and communication skills.
• Experienced team player with demonstrated mentoring abilities.
• Solid understanding the evolving digital marketing landscape.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

Notice: Online Hiring Scams

Please be aware that individuals not associated with McCann Canada have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.

McCann Canada will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area.

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###Part of the MW Network

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).