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Manager of Creator Strategy

Live Nation8 days ago
Toronto
Senior Level

Top Benefits

Medical, Dental, Vision coverage with FSA and HSA
Paid time off: holidays, sick leave, birthday day, free concert tickets
401(k) with company match

About the role

Who you are

  • Passionate and motivated
  • Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
  • 3-5 years in influencer marketing, creator partnerships or branded content (preferably in an agency or media/entertainment setting)
  • Bachelor’s degree in marketing, Advertising, Public Relations, or Communications an asset
  • Deep understanding of the creator landscape across Canada with strong relationships with influencers, influencer management companies, and agencies
  • Strong understanding of and experience with social media platforms and their business account backends
  • Comfortable working with web and social analytic programs to analyze and interpret data and performance (understanding of Creator IQ is a plus)
  • Proven ability to manage multiple campaigns simultaneously with keen attention to detail
  • Strong communication skills and confidence in presenting to clients and senior stakeholders
  • Experience with contract negotiation and creator management tools/platforms
  • Ability to multi-task and communicate effectively within different levels of the organization
  • Proficient in Microsoft Suite
  • Passion for music, live events, and culture

What the job involves

  • As Manager, Creator Strategy, you’ll play a pivotal role in shaping how Live Nation Canada partners with content creators to deliver meaningful, high-impact sponsorship campaigns
  • You’ll own the end-to-end strategy for creator-led programs within our brand partnership portfolio - ensuring we deliver the right stories, through the right voices, to the right audiences
  • This role requires a mix of creative sensibility, operational rigour, and a deep understanding of the creator economy
  • Strategic Leadership: Develop and recommend creator-driven programs that align brand goals with Live Nation Canada’s portfolio of events. Translate partner briefs into clear creative plans and timelines
  • Creator Campaign Execution: Own the day-to-day full creator lifecycle - from budgeting, selection, and briefing to approvals and final deliverables. Ensure every creator campaign meets both brand partner and Live Nation Canada standards
  • Cross-Functional Collaboration: Serve as the key liaison between internal teams (Sales, Brand Management, Marketing, Legal, Production, Finance) and external stakeholders (agencies, clients, creators) to drive alignment and execution
  • Contract Oversight: Manage the creator contracting process in collaboration with Legal, ensuring that talent agreements are timely and accurate
  • Creative & Content Quality Control: Review and approve final creator recommendations, content briefs, and campaign deliverables - ensuring briefing consistency, compliance, and campaign success
  • Team Management & Operational Excellence: Provide day-to-day guidance and mentorship to junior team members, ensuring campaign tasks are executed efficiently and to a high standard
  • Revenue Contribution & Performance Reporting: Support and enhance the development of Live Nation Canada’s Creator Network by contributing ideas for new opportunities
  • Performance Reporting: Monitor campaign performance metrics and assist in reporting deliverables for clients - translating insights into strategic recommendations and optimization plans for future campaigns

The application process

  • We thank all candidates for their interest, only those who will be selected for an interview will be contacted

Benefits

  • HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
  • YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
  • WEALTH: 401(k) program with company match, Stock Program Reimbursement
  • FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
  • CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
  • OTHERS: Volunteer time off, crowdfunding network

About Live Nation

10,000+