Marketing program manager (Lifecycle & Partners)
Top Benefits
About the role
At Robotiq, our mission is clear: Free human hands from repetitive tasks.
We serve manufacturers and physical AI solution builders with smart robotic components and ready-to-run workcells that deliver measurable results on the factory floor.
What makes our approach different? We productize automation instead of treating it as a custom engineering project. We embed intelligence directly into our hardware and software to make each task work. Our solutions are practical, scalable, and built for real manufacturing environments. They are used by tens of thousands of companies globally.
How we work and who is on the team matters. We CARE for people, acting with respect, honesty, and accountability in every interaction. We INNOVATE with purpose, simplifying complexity and creating solutions that deliver real impact. And we are ONE team—collaborating across roles, disciplines, and regions to support each other and help our customers succeed.
ROLE OVERVIEW :
In this role, you will own the generation of a high-quality pipeline through integrated demand generation initiatives, including campaigns, events, and webinars, working in close partnership with sales teams and channel partners. As a key driver of revenue growth, you will ensure that marketing efforts translate into meaningful business impact by attracting the right prospects, improving conversion rates from lead to deal, and continuously elevating lead quality and sales alignment. With a strong focus on performance, you will also optimize acquisition efficiency, driving measurable results across the entire funnel.
MEANINGFUL RESPONSIBILITIES**:**
-
Plan and execute multi-channel demand generation campaigns to drive qualified pipeline
-
Develop and activate partner programs and events to expand reach and co-generate opportunities
-
Own and optimize the webinar strategy to attract and convert high-quality leads
-
Manage the full lead lifecycle, from acquisition to opportunity, improving conversion at every stage
-
Collaborate closely with sales to align priorities, improve lead quality, and accelerate pipeline
-
Track performance and continuously optimize campaigns and funnel efficiency based on data
QUALIFICATIONS/DESIRED SKILLS :
-
minimum of 5+ years of experience in B2B demand generation or growth marketing (international exposure is a plus)
-
Experience executing multi-channel campaigns (including events and webinars)
-
Understanding of lead management and conversion fundamentals
-
Ability to collaborate closely with sales teams and stakeholders
-
Data-driven mindset with a focus on continuous improvement
-
Hands-on experience with CRM and marketing automation tools (e.g., HubSpot)
-
Exposure to partner or channel marketing is a plus
-
Ability to manage multiple campaigns and priorities in parallel
-
Strong communication and collaboration skills, with small and large audiences
-
Proactive, curious, and execution-focused
WHY JOINING FORCES WITH THE ROBOTIQ TEAM?
Robotiq shines with its human-centered culture, transparent communications, the sharing of information and expertise as well as the strong spirit of collaboration that is felt throughout the company!
What sets Robotiq apart even more :
-
A noble and inspiring mission: to free human hands from repetitive tasks;
-
Stimulating challenges within a high-tech organization;
-
Flexible working hours and Holidays (according to local regulations), both for vacations and time management, for a true work/life balance;
-
Corporate philosophy based on collaboration and transparency of communications;
-
Management based on autonomy and both collective and individual objectives;
-
Challenges of robotics, innovation, and international growth.
We will be delighted to make your acquaintance!
Not the right fit? Search for Marketing program manager jobs in Lévis, QC
About Robotiq
Our mission is to free human hands from repetitive tasks. Guided by our Lean Robotics principles, we automate manual tasks with collaborative robot workcells and components.
Our products and services enhance your factory productivity, empower your people, and allow them to focus on higher-value tasks.
Our adaptable designs and easy-to-operate software enable quick responses to changing production needs, reducing downtime and keeping manufacturers like you competitive in dynamic markets.
Our solutions can automate various tasks on your production line such as palletizing, machine tending, screwdriving or assembly. We also provide installation services directly and via our global network of certified partners.
Similar Jobs
Marketing program manager (Lifecycle & Partners)
Top Benefits
About the role
At Robotiq, our mission is clear: Free human hands from repetitive tasks.
We serve manufacturers and physical AI solution builders with smart robotic components and ready-to-run workcells that deliver measurable results on the factory floor.
What makes our approach different? We productize automation instead of treating it as a custom engineering project. We embed intelligence directly into our hardware and software to make each task work. Our solutions are practical, scalable, and built for real manufacturing environments. They are used by tens of thousands of companies globally.
How we work and who is on the team matters. We CARE for people, acting with respect, honesty, and accountability in every interaction. We INNOVATE with purpose, simplifying complexity and creating solutions that deliver real impact. And we are ONE team—collaborating across roles, disciplines, and regions to support each other and help our customers succeed.
ROLE OVERVIEW :
In this role, you will own the generation of a high-quality pipeline through integrated demand generation initiatives, including campaigns, events, and webinars, working in close partnership with sales teams and channel partners. As a key driver of revenue growth, you will ensure that marketing efforts translate into meaningful business impact by attracting the right prospects, improving conversion rates from lead to deal, and continuously elevating lead quality and sales alignment. With a strong focus on performance, you will also optimize acquisition efficiency, driving measurable results across the entire funnel.
MEANINGFUL RESPONSIBILITIES**:**
-
Plan and execute multi-channel demand generation campaigns to drive qualified pipeline
-
Develop and activate partner programs and events to expand reach and co-generate opportunities
-
Own and optimize the webinar strategy to attract and convert high-quality leads
-
Manage the full lead lifecycle, from acquisition to opportunity, improving conversion at every stage
-
Collaborate closely with sales to align priorities, improve lead quality, and accelerate pipeline
-
Track performance and continuously optimize campaigns and funnel efficiency based on data
QUALIFICATIONS/DESIRED SKILLS :
-
minimum of 5+ years of experience in B2B demand generation or growth marketing (international exposure is a plus)
-
Experience executing multi-channel campaigns (including events and webinars)
-
Understanding of lead management and conversion fundamentals
-
Ability to collaborate closely with sales teams and stakeholders
-
Data-driven mindset with a focus on continuous improvement
-
Hands-on experience with CRM and marketing automation tools (e.g., HubSpot)
-
Exposure to partner or channel marketing is a plus
-
Ability to manage multiple campaigns and priorities in parallel
-
Strong communication and collaboration skills, with small and large audiences
-
Proactive, curious, and execution-focused
WHY JOINING FORCES WITH THE ROBOTIQ TEAM?
Robotiq shines with its human-centered culture, transparent communications, the sharing of information and expertise as well as the strong spirit of collaboration that is felt throughout the company!
What sets Robotiq apart even more :
-
A noble and inspiring mission: to free human hands from repetitive tasks;
-
Stimulating challenges within a high-tech organization;
-
Flexible working hours and Holidays (according to local regulations), both for vacations and time management, for a true work/life balance;
-
Corporate philosophy based on collaboration and transparency of communications;
-
Management based on autonomy and both collective and individual objectives;
-
Challenges of robotics, innovation, and international growth.
We will be delighted to make your acquaintance!
Not the right fit? Search for Marketing program manager jobs in Lévis, QC
About Robotiq
Our mission is to free human hands from repetitive tasks. Guided by our Lean Robotics principles, we automate manual tasks with collaborative robot workcells and components.
Our products and services enhance your factory productivity, empower your people, and allow them to focus on higher-value tasks.
Our adaptable designs and easy-to-operate software enable quick responses to changing production needs, reducing downtime and keeping manufacturers like you competitive in dynamic markets.
Our solutions can automate various tasks on your production line such as palletizing, machine tending, screwdriving or assembly. We also provide installation services directly and via our global network of certified partners.