About the role
What you'll do
The Mark’s Commercial Associate Manager, B2B Marketing is responsible for the creation and execution of the long-term strategy for all marketing efforts. Leading the marketing team to implement the strategy with campaigns, client communications and supporting collateral. Focusing on building brand and managed program awareness, as well as industry presence. Working in collaboration with the Manager, B2B eCommerce (& Marketing), and senior executives, they will develop compelling key messages and creative story ideas for marketing and corporate initiatives.
- Lead the planning and execution of all annual marketing campaigns, ensuring they align with the company's objectives and target audience
- Develop and implement a comprehensive digital media strategy, utilizing various platforms to effectively reach and engage the target market
- Monitor and analyze analytics data to measure campaign performance, identify areas for improvement, and make data-driven decisions
- Collaborate with internal and external stakeholders to gather content and insights for marketing opportunities, ensuring alignment with the brand's messaging and values
- Create written communications for client projects, including presentations, partnership announcements, and other materials as required
- Oversee website content to ensure it aligns with the brand's guidelines and maintains consistency across all channels
- Contribute to the Leadership Team by providing input and insights to help achieve the company's strategic goals
- Serve as a champion for the brand's standards and strategic direction, ensuring all marketing initiatives accurately reflect the brand's identity
What you bring
- 3-5 years of related work experience in communications or marketing
- Strong leadership skills, with a strategic mindset
- Proficiency with Adobe Creative Suite
- Understanding of AI based design tools and capabilities
- Exceptional verbal and written skills including a demonstrated ability to communicate to a broad range of stakeholders
- Highly organized and a a keen eye for detail to maintain brand consistency
- Strong initiative, time management, and project management skills
- Successful experience working with agencies, external partners and suppliers
#LI-NV1
About Us
At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Mark's
As part of the Canadian Tire group of companies, we are a successful, competitive, innovative, and growing company that values diversity and fosters a culture of performance and accountability. Even as a nationwide retailer, we remain true to our entrepreneurial roots by encouraging and rewarding innovative thinking.
Mark’s provides Canadians with apparel and footwear for everyday work and everyday living by focusing on a core business of developing durable, high quality and comfortable items for casual and industrial applications. Mark’s, known as L’Équipeur in Quebec, is one of Canada’s most trusted retailers, with over 380 stores across the country. For more information, visit www.Marks.com / www.LEquipeur.com
The first Mark's Work Warehouse store opened August 14, 1977 in Calgary, AB as an industrial accessories retailer. With early success, the company expanded rapidly going public in 1981. Mark's Work Warehouse was purchased by Canadian Tire Corporation for $116 million in 2002.
Over the last 39 years, the company has grown into Canada’s number one retailer for men's casual and industrial apparel Rebranding as Mark's in 2012, the company now operates over 380 stores across the country featuring a full range of men's and women's casual and industrial apparel, footwear and outerwear.
Mark's is committed to outfitting Canadians with the confidence to look and feel their best for everyday life in Canada. Working at Mark’s, you’ll have the flexibility and support you need to provide our customers with great quality products, while supporting our vision to be Canada’s number one destination for men’s industrial and casual apparel and footwear.
Whether working directly with our customers at our retail stores, or behind the scenes in our head office in Calgary, our employees are leading our brand's evolution. To support them, we're investing in their growth and development and empowering them with the freedom and responsibility to perform their jobs better.
About the role
What you'll do
The Mark’s Commercial Associate Manager, B2B Marketing is responsible for the creation and execution of the long-term strategy for all marketing efforts. Leading the marketing team to implement the strategy with campaigns, client communications and supporting collateral. Focusing on building brand and managed program awareness, as well as industry presence. Working in collaboration with the Manager, B2B eCommerce (& Marketing), and senior executives, they will develop compelling key messages and creative story ideas for marketing and corporate initiatives.
- Lead the planning and execution of all annual marketing campaigns, ensuring they align with the company's objectives and target audience
- Develop and implement a comprehensive digital media strategy, utilizing various platforms to effectively reach and engage the target market
- Monitor and analyze analytics data to measure campaign performance, identify areas for improvement, and make data-driven decisions
- Collaborate with internal and external stakeholders to gather content and insights for marketing opportunities, ensuring alignment with the brand's messaging and values
- Create written communications for client projects, including presentations, partnership announcements, and other materials as required
- Oversee website content to ensure it aligns with the brand's guidelines and maintains consistency across all channels
- Contribute to the Leadership Team by providing input and insights to help achieve the company's strategic goals
- Serve as a champion for the brand's standards and strategic direction, ensuring all marketing initiatives accurately reflect the brand's identity
What you bring
- 3-5 years of related work experience in communications or marketing
- Strong leadership skills, with a strategic mindset
- Proficiency with Adobe Creative Suite
- Understanding of AI based design tools and capabilities
- Exceptional verbal and written skills including a demonstrated ability to communicate to a broad range of stakeholders
- Highly organized and a a keen eye for detail to maintain brand consistency
- Strong initiative, time management, and project management skills
- Successful experience working with agencies, external partners and suppliers
#LI-NV1
About Us
At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Mark's
As part of the Canadian Tire group of companies, we are a successful, competitive, innovative, and growing company that values diversity and fosters a culture of performance and accountability. Even as a nationwide retailer, we remain true to our entrepreneurial roots by encouraging and rewarding innovative thinking.
Mark’s provides Canadians with apparel and footwear for everyday work and everyday living by focusing on a core business of developing durable, high quality and comfortable items for casual and industrial applications. Mark’s, known as L’Équipeur in Quebec, is one of Canada’s most trusted retailers, with over 380 stores across the country. For more information, visit www.Marks.com / www.LEquipeur.com
The first Mark's Work Warehouse store opened August 14, 1977 in Calgary, AB as an industrial accessories retailer. With early success, the company expanded rapidly going public in 1981. Mark's Work Warehouse was purchased by Canadian Tire Corporation for $116 million in 2002.
Over the last 39 years, the company has grown into Canada’s number one retailer for men's casual and industrial apparel Rebranding as Mark's in 2012, the company now operates over 380 stores across the country featuring a full range of men's and women's casual and industrial apparel, footwear and outerwear.
Mark's is committed to outfitting Canadians with the confidence to look and feel their best for everyday life in Canada. Working at Mark’s, you’ll have the flexibility and support you need to provide our customers with great quality products, while supporting our vision to be Canada’s number one destination for men’s industrial and casual apparel and footwear.
Whether working directly with our customers at our retail stores, or behind the scenes in our head office in Calgary, our employees are leading our brand's evolution. To support them, we're investing in their growth and development and empowering them with the freedom and responsibility to perform their jobs better.