Senior Media Planner – SPARK, PUBLICIS MEDIA

Company Description

Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Overview

This Senior Planner at SPARK will be a performance-media leader on a broader strategy team, which pursues and activates against data and meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skillset includes analytical skills, math proficiency, and a solid understanding of how to tie platform reporting to consumer actions and behavior. Attention to detail, comfort presenting, and an ability to coach are all essential. SPARK has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Responsibilities

• Responsible for client relationship management, project tracking and organization
• Responsible for day to day oversight on campaigns, with a particular focus on reporting and optimization
• Analyzing campaign performance daily, compiling/checking reports from partners and CM360 and working towards optimization
• Gathering and analyzing marketing, industry, and geographic landscape research to determine how best to respond to the client’s advertising and media needs
• Understanding marketing objectives and how they translate into media
• Developing an understanding of the client’s business and competitive landscape
• Overseeing budget allocations across media resulting in strategic and effective media plans
• Presenting plans to the client, and guiding planners on development and creation of strategy and decks
• Clearly communicating media objectives, strategies and executional guidelines to execution teams and external partners
• Maintaining strong relationships with media suppliers
• Utilization and knowledge of syndicated media, research, and other data resources
• Active ownership of internal and external status documents and meetings
• Developing POVs Collecting and managing data to ensure monthly billing is accurate and on time

Qualifications

• Understanding of the digital performance marketing ecosystem 2-3 years experience planning online and offline channels with emphasis on digital and performance media
• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiation
• Able to work successfully within a team, owning projects and knowing when to delegate to manage a high volume client, while meeting deadlines
• Demonstrated critical thinking and problem solving abilities
• Strong analytical abilities & proficiency in math
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional information

Spark is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Spark, however, only those candidates selected for an interview will be contacted.