About the role
About YBIMC
YBIMC is an integrated marketing and communications agency. We believe our clients’ brands have unbounded potential and our integrated approach mirrors that belief. Our work is unbounded by platform or by tactic. We are storytellers, audience builders, analysts, creatives, and leaders, working together to deliver the best possible results.
About your role
From red carpets to some of the most exclusive events in the country, from exciting brand launches to always on PR pitching. From strategy to activation to tactical excellence, the YBIMC Public Relations Associate will have the opportunity to help shape and execute communications strategy for world-class brands. You’ll be tasked with building strong relationships among journalists and broadcasters. The success of this role is tied to having existing mainstream media relationships and employing them to build comms strategy and smart pitches.
As a Public Relations Associate at YBIMC, you are accountable for:
- Developing strategic and strong PR campaigns and messaging, creating unique and compelling stories, campaigns and event ideas for our client’s brands and products, securing visibility and earned coverage.
- Media outreach/ PR pitching.
- Managing execution and progress of developed campaigns, gathering, and analyzing results, and producing informative reports based on key targets.
- Building and growing relationships with key media. Developing strong database(s) as relevant to PR goals, brands, and target customer segments.
- Developing press releases, as well as internal and external communication documents on behalf of clients, including but not limited to public announcements, press briefings and interview prep.
- Working cross-functionally with other team members to add value for our clients and the agency. Brainstorming creative ideas, supporting with existing and new client’s pitching.
- Staying up to date on media research tools, metrics, and being well versed about the North American media landscape.
What we’re looking for
- 4+ years of professional public relations or communications experience with a strong understanding of Canadian and North American media.
- Exceptional written, verbal, and interpersonal communication skills, with a proven record of securing earned media.
- A proven personal rolodex of Canadian media players.
- Experience drafting corporate communications for press releases, pitches, advisories and one to one journalist outreach.
- Candidate must be detail-oriented and able to handle various projects simultaneously.
- Experience with public relations tools such as Meltwater, MRP & Cision.
- Experience collaborating with an integrated marketing team
To apply for this position, please email your resume to jobs@ybimc.com. While we thank all applicants for their interest, only those selected for an interview will be contacted. Interviews will be conducted in person at our Toronto office and/or via video call. YBIMC is committed to diversity and inclusion of all people.
About YBIMC
YBIMC is an award-winning integrated marketing and communications agency, this year celebrating our 15th anniversary and our inclusion on the Globe & Mail’s Top Growing Company’s in Canada list. At our core, we’re storytellers and we believe that a modern marketing and communications strategy is multi-disciplinary, built around data, and supported by expert context. Our mission is to explore the unbounded potential of brands, across platforms, tactics, and disciplines. We craft narratives, design experiences, start conversations, analyze reactions, and continually optimize to deliver results for world-class brands.
Get in touch: hello@ybimc.com
About the role
About YBIMC
YBIMC is an integrated marketing and communications agency. We believe our clients’ brands have unbounded potential and our integrated approach mirrors that belief. Our work is unbounded by platform or by tactic. We are storytellers, audience builders, analysts, creatives, and leaders, working together to deliver the best possible results.
About your role
From red carpets to some of the most exclusive events in the country, from exciting brand launches to always on PR pitching. From strategy to activation to tactical excellence, the YBIMC Public Relations Associate will have the opportunity to help shape and execute communications strategy for world-class brands. You’ll be tasked with building strong relationships among journalists and broadcasters. The success of this role is tied to having existing mainstream media relationships and employing them to build comms strategy and smart pitches.
As a Public Relations Associate at YBIMC, you are accountable for:
- Developing strategic and strong PR campaigns and messaging, creating unique and compelling stories, campaigns and event ideas for our client’s brands and products, securing visibility and earned coverage.
- Media outreach/ PR pitching.
- Managing execution and progress of developed campaigns, gathering, and analyzing results, and producing informative reports based on key targets.
- Building and growing relationships with key media. Developing strong database(s) as relevant to PR goals, brands, and target customer segments.
- Developing press releases, as well as internal and external communication documents on behalf of clients, including but not limited to public announcements, press briefings and interview prep.
- Working cross-functionally with other team members to add value for our clients and the agency. Brainstorming creative ideas, supporting with existing and new client’s pitching.
- Staying up to date on media research tools, metrics, and being well versed about the North American media landscape.
What we’re looking for
- 4+ years of professional public relations or communications experience with a strong understanding of Canadian and North American media.
- Exceptional written, verbal, and interpersonal communication skills, with a proven record of securing earned media.
- A proven personal rolodex of Canadian media players.
- Experience drafting corporate communications for press releases, pitches, advisories and one to one journalist outreach.
- Candidate must be detail-oriented and able to handle various projects simultaneously.
- Experience with public relations tools such as Meltwater, MRP & Cision.
- Experience collaborating with an integrated marketing team
To apply for this position, please email your resume to jobs@ybimc.com. While we thank all applicants for their interest, only those selected for an interview will be contacted. Interviews will be conducted in person at our Toronto office and/or via video call. YBIMC is committed to diversity and inclusion of all people.
About YBIMC
YBIMC is an award-winning integrated marketing and communications agency, this year celebrating our 15th anniversary and our inclusion on the Globe & Mail’s Top Growing Company’s in Canada list. At our core, we’re storytellers and we believe that a modern marketing and communications strategy is multi-disciplinary, built around data, and supported by expert context. Our mission is to explore the unbounded potential of brands, across platforms, tactics, and disciplines. We craft narratives, design experiences, start conversations, analyze reactions, and continually optimize to deliver results for world-class brands.
Get in touch: hello@ybimc.com