Key Responsibilities

Owned Channel Execution & Growth Support revenue growth targets across ecommerce website and mobile app for all business segments. Own the ecommerce execution calendar across promotions, flyers, campaigns, content updates, site/app updates, and selected initiative deliverables. Help prioritize work with the Director, E-Commerce, then drive execution, follow-up, and accountability. Support onsite merchandising, conversion improvements, homepage/promo governance, landing pages, related items, substitutions, saved lists, reorder flows, and UX/CTA consistency. Work with Marketing to turn campaign and promotion plans into ecommerce execution across owned channels.

Shopify Plus, Site/App Operations & QA Manage day-to-day ecommerce execution across Shopify Plus storefronts and related ecommerce tools. Work directly in Shopify and other platforms where needed to support updates, QA, promotions, content, and issue resolution. Manage Shopify development and creative/design priorities. Coordinate QA and testing across site/app launches, promotions, content updates, checkout, fulfilment workflows, and Quebec/French changes. Help improve current-state workflows and bring structure to evolving systems and processes.

Customer Support & Fulfilment Workflows Directly manage Customer Support for ecommerce, including response times, escalation quality, order issue resolution, service levels, and post-order customer experience. Jointly oversee ecommerce fulfilment priorities, including pickup readiness, order accuracy, fulfilment issue resolution, handoff quality, and process improvement. Support improvements to Click & Collect, local delivery, order communication, returns, refunds, damaged/missing item workflows, and post-order issue handling. Identify manual work, service gaps, and process issues, then help implement practical improvements.

Product Content, SEO & Merchandising Standards Own product content standards and workflows across titles, descriptions, SEO metadata, specifications, images, photography, identifiers, and product enrichment. Improve PDP quality, customer clarity, search relevance, and conversion support. Support SEO execution and improvements across product pages, landing pages, content, metadata, and site structure. Help guide AI-assisted workflows for product content, SEO support, documentation, reporting, and operational efficiency.

Email, SMS, CRM & Customer Experience Own execution across promotional and transactional email/SMS/CRM workflows. Improve customer communication standards across order updates, promotions, post-order messaging, and retention campaigns. Support customer feedback and reputation workflows, including ecommerce feedback, Google reviews, product reviews, and PDP Q&A.

Reporting, KPIs & Initiative Delivery Own the ecommerce reporting cadence, including weekly/monthly performance, owned-channel KPIs, and selected initiative progress tracking. Track revenue, conversion, promotions, customer support performance, fulfilment service levels, and execution progress. Support department efficiency and cost control under the Director, E-Commerce. Deliver selected ecommerce initiatives with clear timelines, owners, updates, and follow-through.

Team, Agency & Offshore Coordination Manage customer support, Shopify development, creative/design, and offshore SEO/SEM/ads execution resources. Build capability within the offshore team and improve how work is briefed, triaged, completed, and reviewed. Manage and coordinate external vendors/agencies, including Shopify/development, SEO, translation, app, and other ecommerce partners as needed. Work closely with the Marketplace Manager where shared resources, product data, fulfilment, reporting, or customer experience overlap.

Quebec/French Ecommerce Readiness Support Quebec/French ecommerce readiness across owned channels. Coordinate content, SEO, UX, regional merchandising, testing, launch preparation, and cross-functional follow-through. French or Quebec ecommerce experience is an asset.

What Success Looks Like in the First 6 to 12 Months Owned-channel revenue growth is being supported across website and mobile app for all business segments. The ecommerce execution calendar is running with clearer priorities, timelines, and accountability. Customer Support, fulfilment, promotions, product content, SEO, CRM, and site/app updates are better coordinated. Selected initiatives are moving forward with clear ownership, reporting, and follow-through. Current workflows are being improved, documented, and made more scalable.

Required Experience & Skills Shopify Plus experience is required. 5+ years of ecommerce experience. 2+ years leading ecommerce projects, workflows, team priorities, or cross-functional execution. Strong project management skills, with the ability to manage multiple workstreams at once. Experience supporting ecommerce revenue growth, promotions, site merchandising, reporting, customer experience, and process improvement. Strong understanding of SEO, SEM, paid media, ecommerce content, CRM, and digital performance. Experience coordinating internal teams, offshore resources, agencies, and external vendors. Comfortable working hands-on in ecommerce platforms where needed. Strong ecommerce reporting, spreadsheet, KPI tracking, and performance analysis skills. Comfortable working in an environment with evolving systems, imperfect processes, and ongoing change.

Preferred / Asset Experience Direct paid media experience is preferred. B2B ecommerce experience is preferred. Foodservice, grocery, wholesale, or distribution experience is strongly preferred. Direct people management experience is an asset. SAP or ERP-integrated ecommerce experience is an asset. French or Quebec ecommerce experience is an asset. Experience with tools such as GA4, Shopify Analytics, Google Ads, Search Console, ecommerce reporting dashboards, or similar platforms is an asset. Degree or diploma in ecommerce, business, marketing, digital commerce, or a related field preferred. Equivalent hands-on ecommerce experience will be considered.

Work Environment, Compensation & Benefits Type of Role: Full-time permanent (40 hours) Work Environment: On-site, at Mississauga Head Office (Hwy 401 & Hwy 403) Salary Range: Approx. $70,000 - $80,000 base + up to 25% bonus.