Description What Part Will You Play? Provides leadership and vision across all stages of the direct-to-merchant product life cycle, including innovation, strategic planning, execution, and enhancement. Defines and optimizes the merchant onboarding experience, ensuring product offerings align with self-serve market expectations while driving adoption and engagement. Acts as a critical link between product, sales, marketing, operations, and customer support, ensuring seamless execution and strategy refinement.

• Product & Offering Strategy – Works with product and sales leadership to identify the most suitable products and services for the direct-to-merchant channel, ensuring alignment with broader market trends and merchant needs. Identifies key business opportunities, supports the refinement of strategies, and highlights new technologies, partnerships, and start-ups that result in the development and delivery of new products and services. Increases the company's ability to improve current solutions and provide innovative new solutions in a timely manner to drive the success of our clients and their customers. Conducts complex analysis of data, requests, and facts. Solves complex problems through recommendations, which typically deviate from established procedures. Uses individual judgment to make and approve recommendations for actions or changes to established methods. Requires the ability to adapt and establish methods to new situations as business needs change. Requires the ability to anticipate these changes and act accordingly.
• Pricing & Bundling – Work with sales and revenue teams to align on competitive pricing strategies, bundling options, and revenue models tailored to self-serve merchants, balancing accessibility with profitability.
• Marketing & Demand Generation – Collaborates with marketing teams to create, implement, and measure multi-channel campaigns, ensuring optimal merchant engagement and acquisition through digital and traditional outreach.
• Performance & Metrics – Establishes key performance indicators (KPIs) and success metrics, ensuring real-time monitoring for continuous refinement and optimization. Works with internal teams to develop dashboards and reporting frameworks that provide actionable insights.
• Strategy Adaptation & Execution– Maintains agility in strategy execution, regularly reviewing market conditions, competitive landscape, and customer feedback to pivot when needed, optimizing engagement and conversion rates. Provides leadership and vision to Product Managers across all stages of the product life-cycle. Leads, establishes and promotes strategic focus and provides high level or in-depth direction of the work, decisions and processes. Sets the staff, product and business strategy across all stages of the product life-cycle. Provides a strong industry and market focus to ensure the company remains current, relevant and leading.
• Revenue Target Alignment & Forecasting – Works with sales leadership and finance to define revenue goals, forecast performance, and ensure the direct-to-merchant channel aligns with broader organizational financial objectives.
• Merchant Experience & Support Optimization– Partners with Merchant Experience Product teams, Operations, and Customer Support to establish efficient self-serve solutions, reducing onboarding friction and ensuring merchants receive high-quality support.
• Cross-functional Collaboration – Works closely with internal teams—including Engineering, IT, and Third-Party Vendors—to ensure technical infrastructure supports the rapid scalability of self-serve merchant onboarding.
• Market Expansion & Scalability – Initially focuses on the U.S. market but builds foundational frameworks that allow potential future expansion into Canada, Mexico, and European markets without adding complexity to operational models.
• Industry & Competitive Positioning – Maintains a strong industry and market focus, ensuring Global Payments remains competitive and leading in the self-serve merchant space. Monitors emerging technologies, partnerships, and regulatory changes that may impact strategy.
• Budget & Financial Oversight– Participates in budget planning, resource allocation, and cost optimization, balancing investment in technology, marketing, and support structures to drive long-term sustainability of the direct-to-merchant model.
• Innovation & Process Improvement – Encourages a culture of innovation within the product team, identifying new technologies, process improvements, and automation solutions that enhance merchant experience and operational efficiency.

What Are We Looking For in This Role? Minimum Qualifications:

• Bachelor's Degree in a related field or equivalent experience.
• 10+ years of relevant professional experience, including 5-6 years in a managerial role.

Preferred Qualifications:

• Master’s Degree in a related field.
• Prior experience in Global Payments, or related fintech company

Desired Skills and Capabilities:

• Strong strategic leadership in driving new market channels.
• Expertise in pricing models, revenue forecasting, and campaign execution.
• Experience with self-serve commerce/merchant acquiring, onboarding and support models will be heavily weighted.
• Ability to manage cross-functional collaboration across product, sales, marketing, and operations.
• Ability to drive agile execution and refine strategies based on performance metrics.
• Business owner mindset. You own your own success and will drive the initiatives forward through collaboration and positive influence.