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Steele Auto Group logo

Sales Representative- Steele Ford Lincoln

Halifax, NS
CA$65,385 - CA$100,000/year
Mid Level
full_time

Top Benefits

A Fun & Supportive Team
Flexible Health & Dental Plans
Growth Opportunities

About the role

At Steele Auto Group, we believe work should mean more. Here, you're not just doing a job, you’re part of something bigger. We’re proud to deliver the Best Customer Buying Experience. At the core of it all is our people where "Everything We Do is Driven by You"—your passion, your purpose, your potential.

Steele Ford Lincoln is seeking a Sales Representatives to join our growing team!

Steele Ford Lincoln, Nova Scotia’s premier Ford and Lincoln dealership, is looking for a dynamic Sales Representative to join our growing team in Halifax!

As one of the busiest dealerships in the region, we offer a fast-paced and rewarding environment with strong earning potential, unmatched career development opportunities, and a supportive team culture. We’re proud to be recognized with the 2021 President’s Award and Diamond Club status, highlighting our commitment to customer service and employee excellence.

As a Sales Representative with Steele Ford Lincoln you will connect with customers, showcase vehicles, and guide clients through the purchase process. If you’re a passionate, customer focused individual with experience in Sales, this role offers endless opportunities for growth and commissions.

Commission Wage Structure (Earning Potential of $100,000 + Annually!)

Up to your first year, to support your development, Steele Auto Group guarantees a minimum income of $653.85 weekly, unless commissions exceed that amount.

Responsibilities include but are not limited to:

  • Dive into engaging conversations with customers, either in-person or electronically, to truly understand needs, preferences, and budget.

  • Showcase or impressive range of vehicle makes and models, highlighting features and benefits.

  • Guide customers through the selection process, helping them find the perfect vehicle to match their requirements.

  • Elevate the customer car-buying experience with test-drives and detailed product demonstrations.

  • Deliver exceptional customer service, throughout the sales process, ensuring satisfaction beyond the sale.

  • Fulfill other duties as required by managers, contributing the overall success of Steele Ford.

Requirements:

  • Passionate about the automotive industry.

  • Enthusiastic personality, neat and professional in appearance.

  • Strong interpersonal skills.

  • Previous client service experience is an asset.

  • Well organized, possess a good work ethic and a positive attitude.

  • Hardworking, self-motivated and have excellent time management skills.

  • Exceptional communication skills both in-person and online.

  • Ability to work independently and within a team environment.

  • Have a valid driver’s license and be able to provide an acceptable driver’s abstract.

Why You'll Love Steele Auto Group:

At Steele Auto Group, you’re not just joining a company—you’re joining a community. We’re all about:

A Fun & Supportive Team – Join a crew of outgoing, motivated professionals who will mentor, support, and cheer you on.

Flexible Health & Dental Plans – Six cost-shared options tailored to your lifestyle.

Growth Opportunities – We promote from within and support your professional journey.

Employee Discounts – On vehicle purchases, parts, and service at any of our locations.

Retirement Savings Plan – Employer-matched up to 4% (and up to 5% after 5 years)—because your future matters.

  • A fun, fast-paced culture – No two days are the same.

Making a difference – Through community partnerships and exciting campaigns.

Mental Health & Wellness Support – 24/7 confidential support for you and your family through our Employee Family Assistance Plan (EFAP).

Steele Auto Group is more than just a workplace—it’s a place where your talents are recognized, your growth is championed, and your potential is limitless. We believe in building careers, not just filling roles, which is why we prioritize internal promotion and invest in developing our people. Every team member plays a role in our success, and we’re proud to foster a workplace that’s fair, inclusive, and full of opportunity for everyone.

If you’ve got the drive, we’ve got the vehicle (literally and figuratively) to take your career to the next level! Apply now and start driving your career forward—with a team that’s got your back!

Based in Halifax, NS

Learn more about us at www.steeleauto.com

We can’t wait to meet YOU!

About Steele Auto Group

Motor Vehicle Manufacturing
1001-5000

The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 50 auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS. The Group consists of approximately 2,100 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers. Steele Auto was recently presented with Canada’s GM Innovation Award. The group believes strongly in providing career growth opportunities for its team members including promoting from within along with providing mobility throughout the Atlantic region. Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.