Top Benefits
Annual bonus up to 10%
Career development opportunities
Private healthcare scheme
About the role
Who you are
- 5+ years in brand management, strategy, or marketing (sports, entertainment, or gaming experience a plus)
- Proven track record of building challenger or breakthrough brands
- Excellent strategic thinker able to simplify complexity into sharp, actionable narratives
- Natural collaborator who thrives at the intersection of data, culture, and creativity
- Comfortable with speed and ambiguity – you see opportunity in the chaos
- Bold, confident voice with the ability to influence and inspire across all levels of the organization
What the job involves
- You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies
- Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact
- We’re looking for a Manager, Brand Strategy who thrives on shaking things up
- You’ll be the architect for our tone of voice, positioning, and presence in a crowded space
- This isn’t a maintenance role, it’s a growth role
- You’ll challenge conventions, ignite fresh creative platforms, and ensure that every touchpoint feels unapologetically Bally’s
- You’ll work across the organization to drive brand consistency and differentiation, turning strategy into action that fuels acquisition, loyalty, and advocacy
- Build & Evolve Brand Strategy: Define and refine our challenger brand positioning for Bally Bet and Monopoly Casino, ensuring we cut through in a saturated market
- Challenge the Norm: Identify where competitors play it safe and push our brands to go louder, bolder, and smarter
- Drive Campaigns that Matter: Manage the development and execution of 360-degree campaigns for Bally Bet and Monopoly Casino that fuel fan culture, not just ads
- Own the Playbook: Establish and maintain guidelines that empower internal and external teams, while leaving space for creativity
- Be a Champion for the Customer: Infuse player insights into every decision, ensuring Bally Bet and Monopoly Casino are always relevant, exciting, and fun
- Measure and Adapt: Track brand health and campaign performance, using data not just to report but to reimagine how we win
Benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
About Bally's Interactive
Gambling Facilities and Casinos
1001-5000
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.
Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet Sportsbook, Vera&John, Virgin Games and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
Top Benefits
Annual bonus up to 10%
Career development opportunities
Private healthcare scheme
About the role
Who you are
- 5+ years in brand management, strategy, or marketing (sports, entertainment, or gaming experience a plus)
- Proven track record of building challenger or breakthrough brands
- Excellent strategic thinker able to simplify complexity into sharp, actionable narratives
- Natural collaborator who thrives at the intersection of data, culture, and creativity
- Comfortable with speed and ambiguity – you see opportunity in the chaos
- Bold, confident voice with the ability to influence and inspire across all levels of the organization
What the job involves
- You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies
- Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact
- We’re looking for a Manager, Brand Strategy who thrives on shaking things up
- You’ll be the architect for our tone of voice, positioning, and presence in a crowded space
- This isn’t a maintenance role, it’s a growth role
- You’ll challenge conventions, ignite fresh creative platforms, and ensure that every touchpoint feels unapologetically Bally’s
- You’ll work across the organization to drive brand consistency and differentiation, turning strategy into action that fuels acquisition, loyalty, and advocacy
- Build & Evolve Brand Strategy: Define and refine our challenger brand positioning for Bally Bet and Monopoly Casino, ensuring we cut through in a saturated market
- Challenge the Norm: Identify where competitors play it safe and push our brands to go louder, bolder, and smarter
- Drive Campaigns that Matter: Manage the development and execution of 360-degree campaigns for Bally Bet and Monopoly Casino that fuel fan culture, not just ads
- Own the Playbook: Establish and maintain guidelines that empower internal and external teams, while leaving space for creativity
- Be a Champion for the Customer: Infuse player insights into every decision, ensuring Bally Bet and Monopoly Casino are always relevant, exciting, and fun
- Measure and Adapt: Track brand health and campaign performance, using data not just to report but to reimagine how we win
Benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
About Bally's Interactive
Gambling Facilities and Casinos
1001-5000
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.
Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet Sportsbook, Vera&John, Virgin Games and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.