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Digital Marketing and E-Commerce Sales Coordinator

Swatch Group1 day ago
Toronto, ON
Mid Level
full_time

Top Benefits

Health, dental, vision coverage
RRSP contributions with company match
Company discount

About the role

Job description

As the Digital Marketing and E-Commerce Sales Coordinator, you will report directly to the Brand Manager and play a key role in executing digital marketing initiatives and managing e-commerce operations across Tissot Canada’s direct and wholesale channels. You will be responsible for driving digital sales, coordinating campaigns, and ensuring brand consistency across all online platforms. This role requires a strategic mindset, technical proficiency, and strong communication skills to collaborate with internal teams, HQ, and third-party retailers.

Benefits:

  • Health benefits, including dental and vision coverage
  • RRSP contributions with company match
  • Company discount
  • Life insurance
  • Paid vacations
  • Paid sick days

Responsibilities include:

Digital Marketing & Campaign Execution

  • Execute digital marketing campaigns including product launches, advertising placements, and media coordination.
  • Ensure all third-party retailer websites reflect current campaigns and adhere to brand guidelines.
  • Manage SEO, web analytics (Google Analytics), and drive traffic and engagement across platforms.
  • Liaise with HQ web team in Switzerland for product display, site layout, and content coordination.
  • Adapt global layouts for local market needs and manage website merchandising.
  • Forecast and manage digital marketing budgets; research trends and identify vendors.
  • Prepare and distribute newsletters; manage mailing lists.
  • Collaborate with Finance, IT, and other departments to ensure accurate campaign data and budget tracking.
  • Partner with Brand Manager to analyze campaign performance and optimize future initiatives.

E-Commerce & Customer Support

  • Handle inbound inquiries from retailers and third-party e-commerce platforms in English and French.
  • Perform manual checks on pending orders and coordinate releases.
  • Troubleshoot issues related to checkout, inventory, pricing, payments, and delivery by liaising with internal departments.

Inventory & Logistics Coordination

  • Work with Sales Operations Coordinator to reserve inventory for e-commerce.
  • Coordinate with warehouse and logistics teams on order fulfillment, returns, exchanges, and transfers.

Working Conditions:

This is an on-site role. Moderate physical effort may be required during event setups. Flexibility in working hours, including early mornings and late evenings, may be necessary during peak periods.

Employment Status:

Full-Time: 40 hours per week on average. Must maintain open availability to meet business needs, including occasional travel and extended hours during key campaigns or events.

Profile

  • Bilingual: Fluent in English and French (written and verbal).
  • Strong communication and coordination skills.
  • Highly analytical and data-driven with a passion for digital marketing.
  • Proactive, detail-oriented, and adaptable to shifting priorities.
  • Collaborative team player with a positive, hands-on attitude.
  • Strong understanding of customer experience in digital environments.

Professional requirements

  • 2+ years of experience in digital marketing and e-commerce.
  • College degree in Business Marketing, Public Relations, or Communications.
  • Knowledge of online marketing best practices including SEO, paid search, email marketing, and affiliate marketing.
  • Intermediate Excel skills (Pivot tables, charts, formulas).
  • Experience with Magento or other CMS platforms (Demandware, WordPress, Dynamics).
  • Familiarity with Photoshop and Google tools (Analytics, Webmaster).
  • Experience with SAP and social media analytics (Facebook & Instagram).
  • Proven ability to manage customer service cases from start to finish with professionalism and tact.

About Swatch Group

Retail Luxury Goods and Jewelry
10,000+

The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 16 watch and jewelry brands as well as by its two retail brands, Tourbillon and Hour Passion. The Group’s production companies also supply movements and components to third-party watchmakers.

The Swatch Group Ltd is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries. With its watch brands, it is also a leader in the field of sports event timing as official timekeeper and data-handler of most of the Olympic Games of the last decades and major international sports events.

The Swatch Group Ltd has a unique emotional culture. Beauty and emotions in watches are as much part of it as high-tech, quality and added value on the customer’s wrist. Both, emotional poetry and innovation play an active part in the commitment to its customers. The Swatch Group Ltd was founded in 1983, by Nicolas G. Hayek. It grew out of the merger of two big Swiss watch groups, ASUAG and SSIH. The Group has since shown steady growth in key financials, leading to records. Today Swatch Group employs more than 33'500 persons in over 50 countries.

Discover the Swatch Group brands… Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak.

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