Marketing Strategy Manger
Top Benefits
About the role
Descr
Administrator
Department
Corporate Advertising
Location Name
Sutherland
Location
Peterborough, Ontario
Created
03/09/2026
Date Closed
04/29/2026
Job ID
3321
Favorite Job
Full/Part Time
Full-Time
Regular/Temporary
Temporary
Hours Per Week
37.50
Salary Range
98395.00
to
122994.00
Annually
##What Are We About?
Fleming College respectfully acknowledges that we are situated on Michi Saagiig Anishinaabeg lands and territory. Located in the heart of Central Ontario, Fleming College has campus locations in Peterborough, Lindsay, Cobourg and Haliburton. Named for famous Canadian inventor and engineer Sir Sandford Fleming, the college features more than 80 full-time programs in Arts and Heritage, Business, Environmental and Natural Resource Sciences, General Arts and Sciences, Health and Wellness, Community Services, Skilled Trades and Technology, and Continuing Education. Fleming College has more than 8,500 full-time and 445 part-time students, and 95,000 alumni.
##What This Position is About:
Reporting to the Director, Marketing and Recruitment, the Marketing Strategy Manager provides strategic leadership and management oversight for all brand and digital related initiatives, ensuring alignment with the college¿s three-year strategic marketing plan, enrollment goals, and overall institutional priorities. The incumbent leads a team of functional experts comprised of digital marketing strategist, web developers and independent contractors who act in the capacity of support for campaigns and marketing initiatives.
The Marketing Strategy Manager will work with the Director, Marketing and Recruitment to implement a 3-year strategic marketing plan that is comprised of integrated college-wide digital marketing promotions and campaigns and out-of-home (OOH) advertising, driven by enrolment plans and brand-building objectives. This plan will include both multi-channel and multi-audience marketing strategies and programs with a focus on increasing Fleming¿s brand awareness, program applications and confirmations. The 3-year strategic plan will align with both the College strategic plan and short-term business needs, including positioning, messaging, and competitive differentiation.
The Marketing Strategy Manager negotiates and manages the booking of all OOH advertising - billboards, bus wraps, transit shelters, and digital paid executions.
The incumbent will lead the CRM (Salesforce) project to enhance lead, prospect, and applicant conversion through digital platforms and will develop and oversee the execution of the marketing strategy that includes but is not limited to cohesive search engine optimization strategy and ensures that both the UI and UX of the website is optimized to reflect the consumer journey.
The incumbent will be responsible for maintaining visual consistency and quality across all brand touch points, including, campaigns, print materials, and physical spaces and ensures that the web and social assets are aligned to the most up to date and recent brand identity standards. The incumbent will enhance and maintain the visual identity and design guidelines for the organization's brand, including the logo, color palette, typography, imagery, photography. This includes managing the design and production of all brand-related materials, story boarding for videos, developing shot lists for photoshoots and developing and enhancing the College¿s marketing campaigns.
The incumbent collaborates with internal stakeholders to ensure the College¿s brand is represented consistently across all touchpoints, aligning visual identity and messaging with institutional values, enrollment objectives, and the five-year College strategic plan. The role ensures AODA compliance across all advertising products, digital assets, and web properties while maintaining strong brand governance and creative quality.
The Marketing Strategy Manager provides strategic direction to the Web Developers to enhance the UX and UI of the front-facing website and related sub-properties, ensuring the digital experience supports the student journey from awareness to application and confirmation. In partnership with the College¿s Institutional Research team, the incumbent continuously monitors digital marketing performance and institutional dashboards, using campaign analytics, customer insights, market dynamics, applications, confirmations, and program strength indicators including WFU to inform recommendations. Insights from paid, owned, and earned channels, including traffic, engagement, conversion rates, and cost per acquisition, are translated into ongoing web and campaign optimizations to drive measurable enrollment outcomes.
The Strategy Manager serves as a cross-functional collaborator and primary point of contact for all academic schools, departments, and divisions, ensuring brand alignment and providing strategic digital marketing support for initiatives across the College. The incumbent oversees assigned portfolios, fostering effective working relationships and ensuring integrated execution across brand and digital channels. The role leads the development of go-to-market strategies and tactical plans that drive brand consistency, digital performance, and measurable enrollment impact.
Work Schedules:
This position has been designated as hybrid/partially remote and is expected on-site 50% of the time.
Temporary opportunity from approximately June 1, 2026, to September 1, 2027.
For More Information:
For a complete job description, please refer to the document found here: Marketing Strategy Manager Job Description
Explore what Fleming College has to offer and the beautiful communities we are surrounded by. Check out Life@Fleming.
What We Are Looking For:
Completion of a four (4) year Degree in marketing, social/digital media, advertising, communications or related field.
A minimum of five (5) years of work experience:
- Marketing strategy or marketing and communications with demonstrated experience leading a team
- Full understanding of marketing, advertising, website, CRM tools and social/digital media and various communication and paid advertising tools
- Proven experience in brand management, visual identity design, and creative direction
- Strong portfolio showcasing a range of design products and expertise in brand development
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, Indesign) and other relevant tools
- Deep understanding of design principles, typography, color theory, and visual storytelling
- Proven ability to develop and maintain brand guidelines and ensure consistency across all touchpoints
- Expert understanding of branding, and the ability to create a visual identity that aligns with our values, mission, and target audience
- You are ready to grow your career and lead a creative service team (Graphic Designer, Videographer, Marketing Consultants). Strong leadership and team management abilities, with the capacity to inspire and motivate a creative team.
- Thorough knowledge of marketing principles and segmentation analysis
- Proven financial management and budget forecast skills
- Experience working with multiple organizations in jointly developing marketing, search engine marketing, search engine optimization and programmatic advertising strategies, marketing plans and budgets
- Experience with conducting market research projects and analyzing data
- Demonstrated success in building market share and proven marketing and advertising plans
- Strong project management and organizational skills. Must be able to support at a strategic and sometimes tactical level to ensure effective execution of important program timelines and deliverables.
- Excellent relationship management skills with internal and external stakeholders with demonstrated ability to influence, collaborate and negotiate cross functionally
- Self-starter, ability to drive project forward and perform independently with minimal supervision
- Ability to multi-task and perform well under pressure
CAAT Pension Plan:
We want to help our employees build a secure future for themselves and their loved ones. As an employee, you have access to a defined benefit pension through the CAAT Pension Plan that provides you with a predictable lifetime retirement income, survivor benefits, early retirement options without the stress of managing it yourself and making investment decisions. Explore a career choice with a pension at CAAT Pension Plan.
Equity, Diversity & Inclusion and Accessibility:
Fleming College is committed to building diverse, equitable, inclusive, and accessible learning and working environments. Our mandate is to challenge societal inequities to achieve a cultural climate of inclusion, belonging and psychological safety. We are committed to being a welcoming place for all, where the needs of our diverse populations are met, and varying perspectives enrich our communities.
We welcome those who would contribute to the further diversification of our community including, but not limited to, women, racialized persons, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity to apply.
The College provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code, including those with disabilities. Candidates requiring accommodation during the recruitment process should inform our Human Resources staff what support(s) you may require to ensure your equal participation.
Further information regarding Fleming College¿s Accessibility Policy.
To obtain a copy of this document in another format please e-mail accessibility@flemingcollege.ca.
About Fleming College
At Fleming College, you become part of a learning community. We engage our students in personalized learning and provide personalized support. Set in the welcoming communities of Peterborough, Lindsay, Haliburton and Cobourg, our smaller campuses provide a friendly and collaborative working environment. We are committed to innovation and to building sustainable, healthy futures for our students, people, communities and environment.
Named for famous Canadian inventor and engineer Sir Sandford Fleming, our college features more than 90 full-time programs in, Business, Community Development, Environmental and Natural Resource Sciences, Fine Arts, Health and Wellness, Law and Justice, and Technology and Skilled Trades. Fleming College has 6,000 full-time and 10,000 part-time students and more than 58,000 alumni.
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Marketing Strategy Manger
Top Benefits
About the role
Descr
Administrator
Department
Corporate Advertising
Location Name
Sutherland
Location
Peterborough, Ontario
Created
03/09/2026
Date Closed
04/29/2026
Job ID
3321
Favorite Job
Full/Part Time
Full-Time
Regular/Temporary
Temporary
Hours Per Week
37.50
Salary Range
98395.00
to
122994.00
Annually
##What Are We About?
Fleming College respectfully acknowledges that we are situated on Michi Saagiig Anishinaabeg lands and territory. Located in the heart of Central Ontario, Fleming College has campus locations in Peterborough, Lindsay, Cobourg and Haliburton. Named for famous Canadian inventor and engineer Sir Sandford Fleming, the college features more than 80 full-time programs in Arts and Heritage, Business, Environmental and Natural Resource Sciences, General Arts and Sciences, Health and Wellness, Community Services, Skilled Trades and Technology, and Continuing Education. Fleming College has more than 8,500 full-time and 445 part-time students, and 95,000 alumni.
##What This Position is About:
Reporting to the Director, Marketing and Recruitment, the Marketing Strategy Manager provides strategic leadership and management oversight for all brand and digital related initiatives, ensuring alignment with the college¿s three-year strategic marketing plan, enrollment goals, and overall institutional priorities. The incumbent leads a team of functional experts comprised of digital marketing strategist, web developers and independent contractors who act in the capacity of support for campaigns and marketing initiatives.
The Marketing Strategy Manager will work with the Director, Marketing and Recruitment to implement a 3-year strategic marketing plan that is comprised of integrated college-wide digital marketing promotions and campaigns and out-of-home (OOH) advertising, driven by enrolment plans and brand-building objectives. This plan will include both multi-channel and multi-audience marketing strategies and programs with a focus on increasing Fleming¿s brand awareness, program applications and confirmations. The 3-year strategic plan will align with both the College strategic plan and short-term business needs, including positioning, messaging, and competitive differentiation.
The Marketing Strategy Manager negotiates and manages the booking of all OOH advertising - billboards, bus wraps, transit shelters, and digital paid executions.
The incumbent will lead the CRM (Salesforce) project to enhance lead, prospect, and applicant conversion through digital platforms and will develop and oversee the execution of the marketing strategy that includes but is not limited to cohesive search engine optimization strategy and ensures that both the UI and UX of the website is optimized to reflect the consumer journey.
The incumbent will be responsible for maintaining visual consistency and quality across all brand touch points, including, campaigns, print materials, and physical spaces and ensures that the web and social assets are aligned to the most up to date and recent brand identity standards. The incumbent will enhance and maintain the visual identity and design guidelines for the organization's brand, including the logo, color palette, typography, imagery, photography. This includes managing the design and production of all brand-related materials, story boarding for videos, developing shot lists for photoshoots and developing and enhancing the College¿s marketing campaigns.
The incumbent collaborates with internal stakeholders to ensure the College¿s brand is represented consistently across all touchpoints, aligning visual identity and messaging with institutional values, enrollment objectives, and the five-year College strategic plan. The role ensures AODA compliance across all advertising products, digital assets, and web properties while maintaining strong brand governance and creative quality.
The Marketing Strategy Manager provides strategic direction to the Web Developers to enhance the UX and UI of the front-facing website and related sub-properties, ensuring the digital experience supports the student journey from awareness to application and confirmation. In partnership with the College¿s Institutional Research team, the incumbent continuously monitors digital marketing performance and institutional dashboards, using campaign analytics, customer insights, market dynamics, applications, confirmations, and program strength indicators including WFU to inform recommendations. Insights from paid, owned, and earned channels, including traffic, engagement, conversion rates, and cost per acquisition, are translated into ongoing web and campaign optimizations to drive measurable enrollment outcomes.
The Strategy Manager serves as a cross-functional collaborator and primary point of contact for all academic schools, departments, and divisions, ensuring brand alignment and providing strategic digital marketing support for initiatives across the College. The incumbent oversees assigned portfolios, fostering effective working relationships and ensuring integrated execution across brand and digital channels. The role leads the development of go-to-market strategies and tactical plans that drive brand consistency, digital performance, and measurable enrollment impact.
Work Schedules:
This position has been designated as hybrid/partially remote and is expected on-site 50% of the time.
Temporary opportunity from approximately June 1, 2026, to September 1, 2027.
For More Information:
For a complete job description, please refer to the document found here: Marketing Strategy Manager Job Description
Explore what Fleming College has to offer and the beautiful communities we are surrounded by. Check out Life@Fleming.
What We Are Looking For:
Completion of a four (4) year Degree in marketing, social/digital media, advertising, communications or related field.
A minimum of five (5) years of work experience:
- Marketing strategy or marketing and communications with demonstrated experience leading a team
- Full understanding of marketing, advertising, website, CRM tools and social/digital media and various communication and paid advertising tools
- Proven experience in brand management, visual identity design, and creative direction
- Strong portfolio showcasing a range of design products and expertise in brand development
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, Indesign) and other relevant tools
- Deep understanding of design principles, typography, color theory, and visual storytelling
- Proven ability to develop and maintain brand guidelines and ensure consistency across all touchpoints
- Expert understanding of branding, and the ability to create a visual identity that aligns with our values, mission, and target audience
- You are ready to grow your career and lead a creative service team (Graphic Designer, Videographer, Marketing Consultants). Strong leadership and team management abilities, with the capacity to inspire and motivate a creative team.
- Thorough knowledge of marketing principles and segmentation analysis
- Proven financial management and budget forecast skills
- Experience working with multiple organizations in jointly developing marketing, search engine marketing, search engine optimization and programmatic advertising strategies, marketing plans and budgets
- Experience with conducting market research projects and analyzing data
- Demonstrated success in building market share and proven marketing and advertising plans
- Strong project management and organizational skills. Must be able to support at a strategic and sometimes tactical level to ensure effective execution of important program timelines and deliverables.
- Excellent relationship management skills with internal and external stakeholders with demonstrated ability to influence, collaborate and negotiate cross functionally
- Self-starter, ability to drive project forward and perform independently with minimal supervision
- Ability to multi-task and perform well under pressure
CAAT Pension Plan:
We want to help our employees build a secure future for themselves and their loved ones. As an employee, you have access to a defined benefit pension through the CAAT Pension Plan that provides you with a predictable lifetime retirement income, survivor benefits, early retirement options without the stress of managing it yourself and making investment decisions. Explore a career choice with a pension at CAAT Pension Plan.
Equity, Diversity & Inclusion and Accessibility:
Fleming College is committed to building diverse, equitable, inclusive, and accessible learning and working environments. Our mandate is to challenge societal inequities to achieve a cultural climate of inclusion, belonging and psychological safety. We are committed to being a welcoming place for all, where the needs of our diverse populations are met, and varying perspectives enrich our communities.
We welcome those who would contribute to the further diversification of our community including, but not limited to, women, racialized persons, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity to apply.
The College provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code, including those with disabilities. Candidates requiring accommodation during the recruitment process should inform our Human Resources staff what support(s) you may require to ensure your equal participation.
Further information regarding Fleming College¿s Accessibility Policy.
To obtain a copy of this document in another format please e-mail accessibility@flemingcollege.ca.
About Fleming College
At Fleming College, you become part of a learning community. We engage our students in personalized learning and provide personalized support. Set in the welcoming communities of Peterborough, Lindsay, Haliburton and Cobourg, our smaller campuses provide a friendly and collaborative working environment. We are committed to innovation and to building sustainable, healthy futures for our students, people, communities and environment.
Named for famous Canadian inventor and engineer Sir Sandford Fleming, our college features more than 90 full-time programs in, Business, Community Development, Environmental and Natural Resource Sciences, Fine Arts, Health and Wellness, Law and Justice, and Technology and Skilled Trades. Fleming College has 6,000 full-time and 10,000 part-time students and more than 58,000 alumni.