Trexity is hiring a Lifecycle Marketing Specialist to turn new courier sign-ups into active, retained couriers who complete deliveries consistently and stick around.

You think big picture about the courier lifecycle one moment, then execute campaign details and reporting the next. You own lifecycle messaging, courier education, and community development, sitting at the intersection of Courier Operations, Marketing, and Support.

What You'll Own

Lifecycle Engagement Own courier lifecycle strategy in Customer.io: campaigns spanning onboarding, first delivery, re-engagement, at-risk, and win-back stages Experience building and managing audience segments based on lifecycle stage, activity, and engagement to deliver targeted communications. Build end-to-end campaigns: segmentation, targeting, message briefing, QA, launch, and post-campaign reporting Run cadence, audience and A/B testing to find what actually moves activation and retention Partner with Early Lifecycle and Engagement Leads on activation and reactivation campaigns Community Development Build and grow Trexity's courier community Develop programs that engage power couriers and advocates Run community touch-points: newsletters, events, groups, AMAs Keep community-facing communication consistent and on-brand Courier Voice & Feedback Gather qualitative insight from couriers and the community Run & coordinate the Courier Community Council Courier Route insights back to Courier Ops and Marketing Surface courier stories and advocacy opportunities

How You'll Work

Partner with internal teams to turn recurring courier questions and friction points into proactive lifecycle messages, catching issues before they become tickets Work with Courier Ops Leads on reactivation efforts and engagement insights Collaborate with Marketing on brand voice and creative production

What Success Looks Like

First-delivery activation rate and Courier retention improves Courier community initiatives show real participation and growth Courier feedback measurably shapes Courier Ops decisions

Skills

2+ years hands-on running CRM/lifecycle campaigns in a platform like Customer.io, Braze or Klaviyo, (this is a core execution skill, not a nice-to-have) Strong written communication and messaging Understanding of retention and reactivation strategy Comfortable operating independently across Courier Ops, Marketing, and Support Courier-first mindset with empathy and curiosity

Tools & Technologies

Lifecycle Management: Customer.io (primary) or similar Community & Communication: Newsletter platforms, community tools, event tools Analytics: Basic lifecycle and engagement reporting tools Collaboration: Slack, Notion, Google Workspace Creative Collaboration: Figma, Canva