Who you are

• Bachelor’s degree in Marketing, Business, or a related discipline
• 6+ years of proven experience in demand generation within Enterprise SaaS
• Revenue-focused, with a track record of successful marketing campaigns driving measurable pipeline success
• Proven success with hands-on management of multi-million dollar paid media budgets
• Expert-level proficiency with major ad platforms (Google Ads, LinkedIn) and other marketing tools (Google Analytics, Salesforce, VWO, SEMRush, Profound)
• Demonstrated success building and managing a conversion rate optimization program with measurable impact on website performance
• Strong understanding of SEO and AEO best practices to drive content discoverability
• AI-led mindset, with experience using ChatGPT, Claude Code, and other AI tools to embed efficiency into everything you do
• Exceptional analytical, problem-solving, and communication skills
• Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments

What the job involves

• We are seeking an innovative, revenue-focused Senior Demand Generation Manager to join our Growth team
• In this pivotal role, you will own our demand generation channels, driving Enterprise pipeline volume through high-impact paid campaigns and organic/LLM discoverability
• Through close collaboration with the Sales team, you will launch ABM campaigns, thoughtfully nurturing prospects at each touchpoint in the customer journey from first touch to close-won
• Your strategic mindset and never-ending curiosity will fuel our conversion rate optimization roadmap, helping Ada reach new levels of growth and efficiency
• Lead and scale high-performing paid media campaigns across search, social, and other emerging digital channels to drive efficient, quality pipeline with Enterprise leads
• Own and execute a robust Conversion Rate Optimization (CRO) roadmap, continuously improving landing pages, messaging, and creative assets to maximize conversion
• Successfully implement and scale targeted Account-Based Marketing (ABM) campaigns, boosting enterprise account lead volume and engagement
• Improve high-intent organic traffic and LLM citations through collaboration with our content marketing team
• Manage campaign tracking, budgets, monthly/quarterly performance reporting, and forecasting methodologies to ensure understand performance and drive continual improvement
• Improve inbound ROI through strategic budget management, reducing cost per opportunity, improving pipeline value, and achieving efficient customer acquisition cost (CAC)
• Drive continual performance improvement by proactively identifying opportunities based on industry trends, competitor analysis, and best practices

Benefits

• Generous stock option plan
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan
• Flexible work schedule
• Digital first, fully remote with WFH budget
• In-house social worker
• Paid parental leave for Canadian and U.S. residents
• Development opportunities