Who you are

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field
• 5+ years of experience in a market research, product marketing, business analysis, or similar role (experience in B2B SaaS or HR tech is a plus)
• Demonstrated experience analyzing qualitative and quantitative data to drive business recommendations
• Strong written and verbal communication skills, with a demonstrated ability to present findings to diverse audiences
• Experience managing multiple projects and meeting tight deadlines
• Strong attention to detail and a passion for uncovering meaningful patterns in data
• Familiarity with win/loss analysis methodologies and tools
• Experience with key platforms including SharePoint, Salesforce, Crayon, Dovetail,Clozd, and Microsoft 365 is considered an asset
• Advanced Excel or Google Sheets skills; experience with data visualization tools is a plus

What the job involves

• We are seeking an analytical GTM leader to join our dynamic team within Product Marketing
• In this role, you will play a pivotal part in collecting, analyzing, and communicating market and competitive intelligence to inform business decisions and elevate our go-to-market strategies
• In addition, you will help guide our GTM and product investments by evaluating the business impact of investments concepts to drive prioritization
• Administer the win/loss analysis tool, request interviews with internal and external stakeholders, and analyze collected results
• Regularly review and evaluate win/loss data to identify themes, opportunities, and risks
• Develop presentations and concise reports that summarize insights, highlight key trends, and provide actionable recommendations to the product marketing and sales teams
• Partner with Revenue and Product leadership to run analysis of the business impact of GTM and product investments to help prioritize our strategies
• Monitor industry and market trends, aggregating and consolidating key analyst and industry reports
• Identify and surface emerging themes and trends relevant to Achievers' offerings and the broader HR technology landscape
• Develop and maintain internal reports and points of view (POVs) to inform decision-making and shape company positioning
• Collaborate closely with product management, sales, customer success, and executive leadership to communicate insights and support strategic initiatives
• Create compelling presentations and dashboards for internal stakeholders, distilling complex data into clear, actionable insights
• Build and maintain reporting dashboards for go-to-market campaigns and product launches to track full pipeline metrics—from lead generation to closed deals to customer retention
• Support strategic projects that bring together a wide variety of data points across the business to produce actionable insights that inform decision-making
• Drive continuous improvement of the day-to-day function of the Product Marketing organization by developing scalable templates, processes, and tools to increase team efficiency and effectiveness

Benefits

• Parental Leave Top-up 👶🏼
• Health Benefits and Life Insurance Coverage Upon Your First Day 🩺
• RRSP Matching 🙌🏼
• Flexible Vacation 🏖️
• Employee and Family Assistance Program 🤝🏽
• Full access to the LinkedIn Learning Library 👩‍💻
• Internal Mentorship Program 🎓
• Employee-Led Employee Resource Groups 👏🏼
• A beautiful office space located in Liberty Village, Toronto 🇨🇦
• Participation in our Points-based Employee Recognition Program ✨
• Opportunities for professional development and career growth 📈