Associate Director, Performance Marketing (18-month contract)
About the role
The Work
The Associate Director, Performance Media is accountable for the strategic leadership, financial stewardship, and operational excellence of EQ Bank’s performance media program. This role owns end-to-end performance media outcomes across EQ Bank and REM, leading a hybrid internal + agency/vendor model, acting as the senior marketing liaison for analytics and representing performance media with senior stakeholders across marketing and product.
This role operates as a key growth leader, translating business objectives into measurable media strategies, ensuring disciplined investment management, and driving continuous optimization through data, analytics, and cross functional partnership.
###The Core Responsibilities!
- Own end-to-end performance media strategy and delivery for EQ Bank that aligns to growth, acquisition, and efficiency targets.
- Accountable for overall marketing budget management including planning, pacing, tracking, accruals, and all finance submissions.
- Act as the senior decision maker on in year investment tradeoffs, reallocations, and optimization decisions. Supports scenario planning with senior stakeholders as required if there’s a need to consider an increase or decrease in spending throughout the year.
- Lead and govern a hybrid agency and vendor model, setting scopes, performance expectations, and accountability.
- Serve as the primary marketing lead and point of contact for Marketing Mix Modeling (MMM) and advanced measurement.
- Partner closely with Analytics to translate Mixed Media Model and performance insights into actionable media and investment decisions.
- Provide performance media strategy consultation for REM initiatives, as required.
- Own monthly Growth Notes and lead monthly growth performance meetings for EQ Bank and EQ Bank Business.
- Respond to and manage requests from senior leadership related to media performance and growth insights.
- Lead, coach, and develop team members and agency partners to deliver against performance and growth objectives.
- Operate as a senior cross functional partner to Product, Brand, Analytics, and Finance to drive aligned growth outcomes.
###Let's Talk About You!
- University degree in Marketing, Business, Commerce, or equivalent senior level experience.
- 8–10+ years of experience leading performance media or growth marketing in client side and/or top tier agency environments.
- Proven ownership of large, complex marketing budgets, including forecasting, accruals, financial governance, and ROI accountability.
- Deep expertise in performance measurement, optimization, and advanced analytics, including Mixed Media model, attribution, and conversion optimization.
- Strong strategic understanding of full funnel media channels (offline & online) and the full consumer journey including acquisition and growth levers.
- Demonstrated experience translating complex data and insights into clear, executive ready recommendations and decisions.
- Proven success leading and governing agencies and vendors within a hybrid or multi partner model.
- 3–5+ years of people leadership experience, with a track record of coaching and developing high performing teams.
- Deep experience building strong brands and delivering acquisition and loyalty programs across channels and media.
- Confident, collaborative leader able to influence senior stakeholders and cross functional peers in fast paced, performance driven environments.
- Highly organized, detail-oriented leader with strong execution discipline, sound judgment, and the ability to perform under pressure.
Not the right fit? Search for Associate Director, Performance Marketing jobs in Toronto, ON
About EQ Bank | Equitable Bank
Equitable Bank and its digital platform, EQ Bank, are dedicated to driving change in Canadian banking to enrich people's lives. As Canada's Challenger Bank™ and the seventh largest bank by assets, we provide outstanding personal and commercial banking experiences to customers and credit union members across Canada.
Through EQ Bank, our customers have named us one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
Equitable Bank is a proud, wholly owned subsidiary of EQB Inc. (TSX: EQB), a leader in digital financial services.
Equitable Bank: www.equitablebank.ca
EQ Bank: www.eqbank.ca
La Banque Équitable et sa plateforme numérique, Banque EQ, se consacrent à stimuler le changement dans les services bancaires canadiens pour enrichir la vie des gens. Connue comme la Banque Qui DéfieMC, et septième banque en importance au Canada en termes d’actifs, nous offrons une expérience bancaire exceptionnelle aux particuliers, aux entreprises ainsi qu’aux membres des coopératives de crédit dans tout le Canada.
Grâce à nos services, nos clients nous ont nommés au classement Forbes des meilleures banques du monde depuis 2021.
La Banque Équitable est une fière filiale en propriété exclusive d’EQB Inc. (TSX : EQB), un leader des services financiers numériques.
Banque Équitable : www.equitablebank.ca
Banque EQ : www.eqbank.ca
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Associate Director, Performance Marketing (18-month contract)
About the role
The Work
The Associate Director, Performance Media is accountable for the strategic leadership, financial stewardship, and operational excellence of EQ Bank’s performance media program. This role owns end-to-end performance media outcomes across EQ Bank and REM, leading a hybrid internal + agency/vendor model, acting as the senior marketing liaison for analytics and representing performance media with senior stakeholders across marketing and product.
This role operates as a key growth leader, translating business objectives into measurable media strategies, ensuring disciplined investment management, and driving continuous optimization through data, analytics, and cross functional partnership.
###The Core Responsibilities!
- Own end-to-end performance media strategy and delivery for EQ Bank that aligns to growth, acquisition, and efficiency targets.
- Accountable for overall marketing budget management including planning, pacing, tracking, accruals, and all finance submissions.
- Act as the senior decision maker on in year investment tradeoffs, reallocations, and optimization decisions. Supports scenario planning with senior stakeholders as required if there’s a need to consider an increase or decrease in spending throughout the year.
- Lead and govern a hybrid agency and vendor model, setting scopes, performance expectations, and accountability.
- Serve as the primary marketing lead and point of contact for Marketing Mix Modeling (MMM) and advanced measurement.
- Partner closely with Analytics to translate Mixed Media Model and performance insights into actionable media and investment decisions.
- Provide performance media strategy consultation for REM initiatives, as required.
- Own monthly Growth Notes and lead monthly growth performance meetings for EQ Bank and EQ Bank Business.
- Respond to and manage requests from senior leadership related to media performance and growth insights.
- Lead, coach, and develop team members and agency partners to deliver against performance and growth objectives.
- Operate as a senior cross functional partner to Product, Brand, Analytics, and Finance to drive aligned growth outcomes.
###Let's Talk About You!
- University degree in Marketing, Business, Commerce, or equivalent senior level experience.
- 8–10+ years of experience leading performance media or growth marketing in client side and/or top tier agency environments.
- Proven ownership of large, complex marketing budgets, including forecasting, accruals, financial governance, and ROI accountability.
- Deep expertise in performance measurement, optimization, and advanced analytics, including Mixed Media model, attribution, and conversion optimization.
- Strong strategic understanding of full funnel media channels (offline & online) and the full consumer journey including acquisition and growth levers.
- Demonstrated experience translating complex data and insights into clear, executive ready recommendations and decisions.
- Proven success leading and governing agencies and vendors within a hybrid or multi partner model.
- 3–5+ years of people leadership experience, with a track record of coaching and developing high performing teams.
- Deep experience building strong brands and delivering acquisition and loyalty programs across channels and media.
- Confident, collaborative leader able to influence senior stakeholders and cross functional peers in fast paced, performance driven environments.
- Highly organized, detail-oriented leader with strong execution discipline, sound judgment, and the ability to perform under pressure.
Not the right fit? Search for Associate Director, Performance Marketing jobs in Toronto, ON
About EQ Bank | Equitable Bank
Equitable Bank and its digital platform, EQ Bank, are dedicated to driving change in Canadian banking to enrich people's lives. As Canada's Challenger Bank™ and the seventh largest bank by assets, we provide outstanding personal and commercial banking experiences to customers and credit union members across Canada.
Through EQ Bank, our customers have named us one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
Equitable Bank is a proud, wholly owned subsidiary of EQB Inc. (TSX: EQB), a leader in digital financial services.
Equitable Bank: www.equitablebank.ca
EQ Bank: www.eqbank.ca
La Banque Équitable et sa plateforme numérique, Banque EQ, se consacrent à stimuler le changement dans les services bancaires canadiens pour enrichir la vie des gens. Connue comme la Banque Qui DéfieMC, et septième banque en importance au Canada en termes d’actifs, nous offrons une expérience bancaire exceptionnelle aux particuliers, aux entreprises ainsi qu’aux membres des coopératives de crédit dans tout le Canada.
Grâce à nos services, nos clients nous ont nommés au classement Forbes des meilleures banques du monde depuis 2021.
La Banque Équitable est une fière filiale en propriété exclusive d’EQB Inc. (TSX : EQB), un leader des services financiers numériques.
Banque Équitable : www.equitablebank.ca
Banque EQ : www.eqbank.ca