Marketing Analytics Specialist
Top Benefits
About the role
Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.
You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:
For Children. For Change. For Life.
Position: Marketing Analytics Specialist Reports to: People Leader Position Term: Full Time Permanent Primary Location: Mississauga, Ontario, Canada Workplace Type: Hybrid Job Purpose As part of the Product Ministry, the Marketing Analytics Specialist contributes to the planning, personalization, and execution of campaigns that support meaningful supporter experiences and ministry impact.
This role supports Agile product teams by executing campaign components across multiple channels, applying targeting logic, and contributing to quality assurance and testing efforts.
Reporting to the People Leader in Product, the Marketing Analytics Specialist collaborates with internal teams and cross-functional stakeholders to ensure content accuracy, data integrity, and optimized delivery.
The ideal candidate demonstrates growing technical confidence, a proactive mindset, and a commitment to learning and improving campaign outcomes.
Responsibilities
- Track KPIs and use performance data to suggest campaign improvements; support tagging and A/B test analysis.
- Execute campaign tasks across multiple digital channels based on sprint priorities and backlog direction.
- Use tools such as AEM, analytics dashboards, and automation platforms with growing independence and confidence.
- Apply predefined audience segments and personalization features in content builds; support QA checks and flag issues.
- Build or test simple automation steps and logic in AJO; participate in logic reviews and quality assurance.
- Communicate progress with stakeholders, share draft content, and track feedback and approvals for timely delivery.
- Coordinate deliverables with vendors under direction; prepare assets and perform QA prior to submission.
- Optimize basic SEO elements in digital content and ensure compliance with formatting and accessibility standards.
- Write user stories and contribute to backlog refinement and sprint planning; flag risks early and suggest improvements.
- Translate customer journey touchpoints into story-level tasks and campaign actions.
- Participate in A/B testing, reflect on outcomes, and apply lessons to future work.
- Run QA using platform tools; ensure campaign materials meet brand, technical, and safeguarding standards.
- Mentor peers by sharing best practices and contributing to Communities of Practice; support cross-team learning and improvement.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5–7 years of experience in campaign execution, digital content production, or marketing operations.
- Experience working in Agile environments with cross-functional teams.
- Familiarity with marketing platforms including AEM, AJO, and Adobe Analytics (or equivalent tools).
- Proficiency in campaign execution across digital channels
- Growing independence with segmentation, personalization, and automation tools
- Ability to use data insights to identify and support campaign improvements
- Strong QA skills and attention to brand and technical standards
- Agile mindset with active participation in sprint planning and retrospectives
- Clear and proactive communication with internal stakeholders
- Peer mentorship and contribution to a collaborative team culture
Why Consider Us? Our competitive compensation & benefits include:
- Health Spending Account
- Up to 6% matched pension contributions
- Parental leave top-up
- Generous paid vacation, sick days, wellness and personal days
- Office closed extra days before long weekends (6x/year)
- World Vision Canada has consistently been awarded Canada and GTA top employer awards.
- We are Canada’s largest development, relief, and advocacy non-profit organization.
- We embody an Agile mindset here.
- We offer a family-friendly, caring, and flexible work environment.
We bring life-saving support in times of disaster. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run. Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world - and that their wellbeing concerns us all. We shall never rest while children suffer in situations that can be changed.
Canada's Top 100 Employers GTA Top 100 Employers
Our Core Values: We are committed to the Poor. We are Christian. We are Stewards. We value People. We are Partners. We are Responsive.
Qualified candidates must be able to demonstrate a commitment to the core values and mission of the World Vision partnership.
World Vision Canada takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries.
World Vision Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Thank you for your interest; however only those applicants selected for an interview will be contacted.
About World Vision Canada
About Us:
As a leading global relief, development, and advocacy organization, World Vision Canada is dedicated to creating lasting change in the lives of vulnerable children, families, and communities worldwide.
Our Impact:
- Top-Rated Charity: Recognized as one of the Top 100 Rated Charities by Charity Intelligence Canada.
- Accredited Excellence: Accredited by the Better Business Bureau, Imagine Canada, and the Canadian Centre for Christian Charities.
- Leading Employer: Named one of Greater Toronto's Top Employers in 2022.
- Global Reach: Working in over 50 countries to address poverty and injustice.
- Trusted Partner: Member of the Humanitarian Coalition and audited by KPMG.
How You Can Help:
- Child Sponsorship: Provide vital support to a child in need.
- Single Donations: Make a one-time gift to our critical programs.
- Gift Catalogue: Shop for meaningful gifts that make a difference.
- Fundraising: Participate in our fundraising initiatives.
- Prayer: Join our global prayer community.
- Advocacy: Add your voice to our campaigns for justice.
Follow Us:
Stay informed and inspired by following us on LinkedIn. Discover our global perspective and learn how you can make a difference.
#WorldVisionCanada #GlobalImpact #Charity #Development #Humanitarian #Advocacy
Marketing Analytics Specialist
Top Benefits
About the role
Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.
You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:
For Children. For Change. For Life.
Position: Marketing Analytics Specialist Reports to: People Leader Position Term: Full Time Permanent Primary Location: Mississauga, Ontario, Canada Workplace Type: Hybrid Job Purpose As part of the Product Ministry, the Marketing Analytics Specialist contributes to the planning, personalization, and execution of campaigns that support meaningful supporter experiences and ministry impact.
This role supports Agile product teams by executing campaign components across multiple channels, applying targeting logic, and contributing to quality assurance and testing efforts.
Reporting to the People Leader in Product, the Marketing Analytics Specialist collaborates with internal teams and cross-functional stakeholders to ensure content accuracy, data integrity, and optimized delivery.
The ideal candidate demonstrates growing technical confidence, a proactive mindset, and a commitment to learning and improving campaign outcomes.
Responsibilities
- Track KPIs and use performance data to suggest campaign improvements; support tagging and A/B test analysis.
- Execute campaign tasks across multiple digital channels based on sprint priorities and backlog direction.
- Use tools such as AEM, analytics dashboards, and automation platforms with growing independence and confidence.
- Apply predefined audience segments and personalization features in content builds; support QA checks and flag issues.
- Build or test simple automation steps and logic in AJO; participate in logic reviews and quality assurance.
- Communicate progress with stakeholders, share draft content, and track feedback and approvals for timely delivery.
- Coordinate deliverables with vendors under direction; prepare assets and perform QA prior to submission.
- Optimize basic SEO elements in digital content and ensure compliance with formatting and accessibility standards.
- Write user stories and contribute to backlog refinement and sprint planning; flag risks early and suggest improvements.
- Translate customer journey touchpoints into story-level tasks and campaign actions.
- Participate in A/B testing, reflect on outcomes, and apply lessons to future work.
- Run QA using platform tools; ensure campaign materials meet brand, technical, and safeguarding standards.
- Mentor peers by sharing best practices and contributing to Communities of Practice; support cross-team learning and improvement.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5–7 years of experience in campaign execution, digital content production, or marketing operations.
- Experience working in Agile environments with cross-functional teams.
- Familiarity with marketing platforms including AEM, AJO, and Adobe Analytics (or equivalent tools).
- Proficiency in campaign execution across digital channels
- Growing independence with segmentation, personalization, and automation tools
- Ability to use data insights to identify and support campaign improvements
- Strong QA skills and attention to brand and technical standards
- Agile mindset with active participation in sprint planning and retrospectives
- Clear and proactive communication with internal stakeholders
- Peer mentorship and contribution to a collaborative team culture
Why Consider Us? Our competitive compensation & benefits include:
- Health Spending Account
- Up to 6% matched pension contributions
- Parental leave top-up
- Generous paid vacation, sick days, wellness and personal days
- Office closed extra days before long weekends (6x/year)
- World Vision Canada has consistently been awarded Canada and GTA top employer awards.
- We are Canada’s largest development, relief, and advocacy non-profit organization.
- We embody an Agile mindset here.
- We offer a family-friendly, caring, and flexible work environment.
We bring life-saving support in times of disaster. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run. Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world - and that their wellbeing concerns us all. We shall never rest while children suffer in situations that can be changed.
Canada's Top 100 Employers GTA Top 100 Employers
Our Core Values: We are committed to the Poor. We are Christian. We are Stewards. We value People. We are Partners. We are Responsive.
Qualified candidates must be able to demonstrate a commitment to the core values and mission of the World Vision partnership.
World Vision Canada takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries.
World Vision Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Thank you for your interest; however only those applicants selected for an interview will be contacted.
About World Vision Canada
About Us:
As a leading global relief, development, and advocacy organization, World Vision Canada is dedicated to creating lasting change in the lives of vulnerable children, families, and communities worldwide.
Our Impact:
- Top-Rated Charity: Recognized as one of the Top 100 Rated Charities by Charity Intelligence Canada.
- Accredited Excellence: Accredited by the Better Business Bureau, Imagine Canada, and the Canadian Centre for Christian Charities.
- Leading Employer: Named one of Greater Toronto's Top Employers in 2022.
- Global Reach: Working in over 50 countries to address poverty and injustice.
- Trusted Partner: Member of the Humanitarian Coalition and audited by KPMG.
How You Can Help:
- Child Sponsorship: Provide vital support to a child in need.
- Single Donations: Make a one-time gift to our critical programs.
- Gift Catalogue: Shop for meaningful gifts that make a difference.
- Fundraising: Participate in our fundraising initiatives.
- Prayer: Join our global prayer community.
- Advocacy: Add your voice to our campaigns for justice.
Follow Us:
Stay informed and inspired by following us on LinkedIn. Discover our global perspective and learn how you can make a difference.
#WorldVisionCanada #GlobalImpact #Charity #Development #Humanitarian #Advocacy