Who you are

• 7+ years of product marketing experience in B2B SaaS; experience in fund administration or financial services technology preferred
• Deep familiarity with private markets and the operational/reporting needs of fund CFOs, controllers, and finance teams
• Proven track record leading end-to-end product launches that drive pipeline, adoption, and revenue impact
• Strong writer and storyteller able to translate complex product capabilities into clear, compelling messaging for sophisticated buyers
• Cross-functional partner experienced working across product, sales, marketing, and customer success
• Data-driven mindset with experience measuring launch success, campaign performance, and revenue impact
• Experience marketing AI-driven products and translating complex AI capabilities into clear value for finance audiences
• Comfortable using AI tools to accelerate research, content development, and personal productivity
• Thrives in fast-paced, entrepreneurial environments with a focus on outcomes over activity

What the job involves

• We're looking for a Senior Product Marketing Manager to own the go-to-market strategy for our fund administration technology and services - one of the fastest-growing and most strategically important areas of our business
• This is a high-impact, high-visibility role at the intersection of product, sales, customer success, and marketing
• The right candidate understands the private markets landscape from the inside - specifically the operational pressures facing CFOs, fund controllers, and finance teams managing fund administration - and knows how to translate complex product and service capabilities into messaging that moves deals and drives adoption
• This role requires someone who is as comfortable using AI to sharpen their own work as they are taking AI-powered solutions to market
• Juniper Square is investing heavily in AI across the platform, and this person will play a central role in bringing those innovations to customers and preparing internal teams to sell and support them with confidence
• You’ll represent the voice of the customer within Juniper Square and serve as Juniper Square’s voice in the market
• Own the launch strategy for fund administration product and feature releases - from positioning and messaging through enablement and market activation. Execute repeatable GTM frameworks that work at every launch scale, from major product announcements to quarterly release moments
• Develop differentiated, insight-driven messaging for Juniper Square's fund administration technology and services - built on a deep understanding of what CFOs, fund controllers, and finance operations teams actually need across all functions - from investor services to accounting, treasury, compliance, loan operations, and beyond. Translate product capabilities into customer value, and customer pain into product opportunity
• Lead the commercial strategy for Juniper Square's fund administration AI capabilities, including JunieAI and adjacent innovations across fund administration and investor operations. Develop positioning that helps prospects and customers understand not just what the technology does, but how it changes the way their teams work. Collaborate with enablement to prepare sales and customer success to have credible, informed conversations about AI - addressing both the opportunity and the questions customers bring. Stay ahead of how AI is reshaping private markets operations, so Juniper Square is always framing the conversation, not reacting to it
• Partner with marketing and sales to create high-impact content that accelerates conversion and supports active deals. Drive pipeline, upsell, and cross-sell velocity across the GP experience and fund administration product suite. Maintain a cohesive quarterly release narrative that keeps prospects and customers engaged across the full lifecycle
• Serve as a voice of the customer within the product and marketing organization. Conduct ongoing research with CFOs, fund controllers, treasury, compliance, finance, and operations teams to uncover unmet needs, validate positioning, and ensure product-market fit before launch. Monitor market trends - including LP reporting standards, regulatory changes, and competitive dynamics - and translate them into GTM opportunities
• Develop and maintain the content, tools, and resources that give sales and customer success teams what they need to articulate value, handle objections, and close. This includes collaborating to deliver competitive intelligence, personas, battle cards, demo narratives, and launch-readiness programs to ensure each launch is a success