The National Account Manager (NAM), eCommerce executes Red Bull strategies across strategic eCommerce players in the market: Pureplay (Amazon) and select Brick & Click Accounts. The role is responsible for delivering perfect brand activation and digital merchandising with full ownership of pureplay accounts and in partnership with the Key Account team for B&Cs. This role owns account-level P&L and Joint Business Plans for pureplay (Amazon.ca) and co-owns for brick & click; managing trade and retail media budgets, forecasting, and delivering volume and profit. The role partners closely internally with Key Accounts, Trade Marketing, Category & Shopper Insights, Finance and Brand Marketing to achieve success.

All the responsibilities we'll trust you with: PLAN & DELIVER COMMERCIAL RESULTS Develop, execute, and own annualized eCommerce business plans that deliver Red Bull and customer account objectives for Amazon and Brick & Click customers. Partner with Red Bull Key Account teams to influence eCommerce priorities across select Brick & Clicks. Understand customer’s strategy and build strong relationships through an Omni channel focused approach. Responsible for programming calendar (including pricing and promotions), driving onsite visibility, volume planning, and managing trade spend. Identify and execute Red Bull’s marketing mix to reach new users and differentiate against the competition. Activate insights to drive actions that achieve Customer and Red Bull business objectives. Actively develops relationships with key decision makers via business reviews, communication, etc. Routinely engages in opportunities to build relationships and ‘wire’ accounts beyond buyer.

CATEGORY LEADERSHIP Enhance online execution on retailer sites by leading an initiative that identifies and closes performance gaps to achieve eCommerce priorities, establishing Red Bull as a category-leading supplier in the channel. In partnership with cross-functional teams, develop category and shopper insights for eCommerce beverage and energy drink categories to support online execution. Identify and share best practices to reach new online shoppers and bring to life the Red Bull brand across various online customers.

BUSINESS REVIEWS & REPORTING Responsible for sales and share reporting for respective accounts, to measure performance/impact of digital initiatives. Conduct quarterly business reviews to measure progress against sales and financial targets and provide competitive analysis. Drives post-campaign analysis following all promotions and visibility campaigns to evaluate effectiveness and optimize investment opportunities. Provide energy insights that influence merchandising, price, and promotion to achieve business targets. Proactively explores opportunities to bring to life Red Bull Marketing activities to differentiate vs. competition.

CROSS-FUNCTIONAL PARTNERSHIP Work with Red Bull Key Account teams to upskill eCommerce knowledge and ensure business plan objectives align with Red Bull eCommerce and Key Account strategies. Accountable for managing cross-functional work streams to deliver unique solutions, in close partnership with key stakeholders including Finance, Ops, Trade Marketing and Shopper Insights. Build upon the eCommerce learning agenda by leveraging new customer account capabilities and data to find opportunities for future revenue and/or brand marketing opportunities. Uses appropriate communication processes to keep Distribution Partners (DPs) informed of relevant eCommerce programs and initiatives.

Your areas of knowledge and expertise that matter most for this role:

• 5 years eCommerce account management experience preferably with experience leading strategic planning across teams, Pureplay and Brick & Click partners.
• Amazon experience is a must, preferably across beverage or other FMCG.
• Strong SEO and SEM experience.
• Experience working with Digital Advertising Agencies.
• Strong analytical skills and experience using internal and external data sources.
• Strong negotiation skills.
• Strong planning, prioritization, and project management competencies.
• Strong interpersonal skills that facilitate cross department networking and influencing.
• Exceptional communication skills, including presenting and collaboration abilities.
• Strong conceptual thinking and design critiquing skills.
• Must be proficient in Microsoft Excel and PowerPoint.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.