The Marketing Coordinator supports all marketing and communication initiatives, with ownership of day-to-day social media execution and content planning. This role manages and updates digital platforms, including the company website and social channels, executes web content strategies with a focus on SEO, and develops content to support marketing campaigns and business development initiatives. As a hands-on position, the Marketing Coordinator may periodically visit active construction sites to capture project progress and coordinate with project teams to gather visual and written content.

Qualifications

• Strong understanding of marketing platforms and channels, including social media, digital, email, and content marketing
• Proven ability to develop creative, compelling content and marketing materials by synthesizing information from multiple sources
• Strong analytical, research, and problem-solving skills, with the ability to interpret social media and website metrics and generate actionable insights
• Excellent writing, communication, and presentation skills, with strong copywriting and proofreading abilities
• Effective time management and organization, with the ability to prioritize and meet deadlines
• Excellent attention to detail and a high degree of accuracy
• Business to business marketing experience is an asset
• Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills
• Event marketing experience
• Experience capturing and editing photo/video content (even at a basic level)
• Experience with Content Management systems (e.g. WordPress)
• Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Creative (InDesign, Illustrator, Photoshop)
• Experience with CRM systems is an asset

Education & Licenses

• Post-secondary degree or diploma in business, marketing, communications, or a related field
• Valid driver?s license

Experience

• Three to five (3 ? 5) years of marketing experience

Functional Responsibilities

Social Media Management

• Develop and manage a monthly/quarterly content calendar
• Own platform-specific strategy (LinkedIn, Instagram, Facebook)
• Monitor engagement and optimize content based on performance
• Stay current on industry and platform trends

Website & Content Ownership

• Maintain and update the company website (WordPress), including project profiles, news/blog posts and portfolio updates
• Collaborate internally to identify stories worth publishing
• Apply basic SEO best practices to all content

Job Site Content Capture

• Visit construction sites to capture photos, videos, and progress updates when required
• Plan with project teams to obtain photos, videos, and updates from sites
• Coordinate with project teams to ensure accurate and safe site access
• Translate technical construction progress into engaging, client-friendly content

Event & Sponsorship Coordination

• Coordinate JEN COL?s participation in trade shows, conferences and sponsorships (golf tournaments, community events)
• Manage branding materials and collateral, pre- and post-event promotion (social + website) and some on-site presence
• Track and report on event ROI and brand exposure

Internal Collaboration

• Work closely with operations, project teams, and leadership to identify marketing opportunities
• Support business development with tailored content and materials
• Gather field insights to support proposals, case studies, and project storytelling

Working Conditions

• Office atmosphere
• Occasional driving of a company vehicle
• Manual dexterity required to operate computer and peripherals
• Occasional local or day travel required for trade shows, related events, and select construction job sites
• Ability to visit active construction sites and comply with PPE/safety requirement

Job Types: Full-time, Permanent

Pay: $65,000.00-$73,000.00 per year

Benefits:

• Casual dress
• Company events
• Disability insurance
• Employee assistance program
• Extended health care
• Life in