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Marketing Coordinator

Hybrid
Waterloo, ON
Mid Level
full_time
contract

Top Benefits

Health insurance
Retirement plans
Paid time off

About the role

This is you:

We are looking for a creative and motivated Marketing Coordinator to join our dynamic team. The ideal candidate will assist in the development and execution of marketing campaigns, conduct market research, and support various marketing initiatives to help drive brand awareness and sales growth.

Key Responsibilities:

  • Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment

  • Advise clients on marketing, advertising or sales promotion opportunities and strategies

  • Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them

  • Manage post campaign analysis to measure and report on marketing and advertising metrics

  • Develop and maintain social media accounts, including managing customer reviews and testimonials

  • Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations

  • Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization

  • Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases

  • Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes

  • Arrange interviews, news conferences and other media events

  • Act as spokesperson for an organization and answer written and oral inquiries

  • Coordinate special publicity events and promotions for internal and external audiences

  • Assist in the preparation of brochures, reports, newsletters and other material

  • Represent and act as an agent for talented individuals or individuals with specific occupational expertise

  • Prepare or oversee preparation of sports, literary, performance or other contracts.

Preferred Qualifications:

  • Experience with graphic design software (e.g., Adobe Creative Suite).

  • Knowledge of how to utilize AI tools

  • Knowledge of HTML/CSS and basic web development skills.

  • Understanding of content marketing and copywriting.

Life at GBL:

  • In this role, you'll directly contribute to our product, making a tangible impact on our success and growth.
  • We are committed to fostering a diverse and inclusive workplace where everyone feels welcome and valued.
  • Enjoy a comprehensive benefits package that includes health insurance, retirement plans, and paid time off.
  • Our commitment to innovation means you'll constantly be learning and working with the latest technologies and industries. We provide ample opportunities for professional growth and development.
  • We thrive in a fast-paced work environment where agility and innovation are key. You'll be challenged and engaged every day as we push the boundaries of what's possible.
  • At GBL, our small, close-knit team fosters excellent communication and collaboration. You'll have direct access to both colleagues and management, ensuring your ideas are heard and valued. Join us for a supportive environment where your contributions truly make a difference.

About Green Brick Labs

Financial Services
11-50

GBL is a software development agency based in Kitchener, Ontario with a reputation for innovative design and cutting edge industry-leading development. Our roster of signature projects includes work in blockchain payment processing, and Bitcoin game development.

We also operate the brand GBL Pay (www.gblpay.io) which focuses on payment switch technology, merging the world of bitcoin and traditional Fiat payments.